JAMBAR Sponsoring Pro Soccer Team Conrad & Beasley United Vying for $1M Prize at The Soccer Tournament
Organic energy bar brand sponsors Conrad & Beasley United, featuring retired U.S. Men’s National Team players Jimmy Conrad & DaMarcus Beasley, and provides nutrition for all 600 players
SAN RAFAEL, Calif. (June 1, 2023) – As part of its ongoing support of athletes, organic energy bar maker JAMBAR is sponsoring one of the 32 teams competing for the $1 million prize in The Soccer Tournament (TST). This first-of-its-kind soccer competition brings together talented players from around the world in a series of 7v7 games that will take place June 1-4, 2023. JAMBAR’s team, Conrad & Beasley United, led by superstar players Jimmy Conrad and DaMarcus Beasley, is poised to be a top contender. Conrad played in MLS for 13 years and had 27 caps with the U.S. Men’s National Team, including a World Cup appearance. Beasley played for 16 years with MLS and the Premier League and had 126 caps with the U.S. Men’s National Team. Beasley is the only American man to play in four World Cups.
Photo: Conrad & Beasley United players training before the tournament begins.
“Anyone who likes soccer will have a blast watching this high-stakes, winner-take-all tournament full of soccer legends and celebrities,” said Conrad. “Our team, Conrad & Beasley United, is psyched to be fueled by JAMBAR.” JAMBAR is also providing energy bars at the tournament’s nutrition center for all 600 TST players for training and games.
JAMBAR organic energy bars are crafted with high-quality protein and fiber and are naturally sweetened for a healthier alternative to traditional energy bars. The great-tasting, highly digestible bars have a texture and nutritional profile that makes them perfect for training and in-game. This inaugural open-application tournament is being held in Cary, North Carolina, and will stream live on Peacock and CNBC on Sunday, June 4, at 5 p.m. ET. Thirty-two teams from eight countries will compete, with 16 advancing to the knockout round, where they will play single elimination games for the $1M grand prize.
About JAMBAR
In late 2021, Jennifer Maxwell founded JAMBAR with the goal of helping people feel good about the ingredients they put in their bodies, and the positive impact they can have on their local communities. Made from only premium organic ingredients, JAMBARs feature ancient grains, authentic sweeteners from nature and high-quality proteins. The company donates 50% of after-tax profits to organizations that support the transformative pursuits of music and sports. JAMBARs are available at JAMBAR.com, on Amazon.com and also at leading grocery stores, including Earth Fare, Good Earth, Jimbo’s, Mollie Stone’s Markets, Nugget Markets, United Markets, Berkeley Bowl, select Safeway stores and more. Learn more at www.jambar.com and follow us on Facebook and Instagram.
About The Soccer Tournament (TST)
Launching in June 2023, The Soccer Tournament (TST) is the newest creation from The Basketball Tournament TBT Enterprises. TST is an open-application, million-dollar, winner-take-all competition. Teams will face off in a 32-team, World Cup model. It will feature a 7v7 format and host teams from all across the world. For more information on TST, visit TheTournament.com.
Media Contacts
Steven Hoffman, Compass Natural, steve@compassnatural.com, tel: 303.807.1042
Debbie Pfeifer, JAMBAR, debbie@jambar.com, tel: 206.669.3580
JAMBAR Poised to JAM Through the Summer by Sponsoring Array of Top Music Festivals and Events
Organic artisan energy bar company JAMBAR donates 50% of profits to organizations that support music and active living
SAN RAFAEL, Calif. (May 24, 2023) – As part of its commitment to make the planet a better place through music, the organic artisan energy bar company JAMBAR is partnering with more than 30 live music festivals and events in northern California this summer, including Mill Valley Music Festival, BOTTLEROCK Napa Valley, The Fairfax Festival & Ecofest, Sound Summit and KC Turner Presents Cookout Series at HopMonk.
JAMBAR was launched in 2021 by Jennifer Maxwell, a musician, runner, nutritionist and mom. Jenny was also the co-founder of the original PowerBar. Maxwell’s mission with JAMBAR is to fuel healthy bodies and healthy communities. Not only are JAMBAR’s energy bars made with premium organic ingredients—including ancient grains, natural sweeteners and high-quality proteins—but the company also donates 50% of its profits to organizations that support music and active living.
“Bringing music into more people’s lives has always been a central part of JAMBAR,” said Maxwell, who, in addition to serving as CEO of JAMBAR, is a drummer in two Bay Area bands. “The lineup of talent coming to the Bay Area this summer is incredible, and we’re going to do our best to keep the energy high by fueling festivalgoers and musicians alike.”
JAMBAR hosted a booth offering samples of JAMBARs to hungry Mill Valley festivalgoers. JAMBARs were also placed in musician green rooms, providing performers with clean, organic energy. Festivalgoers who chose to travel by bike received a complimentary JAMBAR at the Marin County Bike Coalition’s parking area.
Following the Mill Valley festival, JAMBAR will journey to Napa Valley for the BOTTLEROCK festival of music, food, wine and brews on May 26-28. Billed as “the first taste of summer,” the festival boasts a powerhouse lineup of more than 70 performers, including the Red Hot Chili Peppers, Post Malone, Lizzo, Duran Duran, Lil Nas X and the Smashing Pumpkins. JAMBARs will be featured in BOTTLEROCK musician green rooms, culinary suites, VIP suites and staff rooms. JAMBAR athlete, Olympic gold medalist skier and music fan Jonny Moseley will be at BOTTLEROCK on Friday, May 26, introducing culinary guests as part of this growing partnership.
On May 29, JAMBAR will kick off the KC Turner Presents 10th Annual Cookout Concert Series at the HopMonk Tavern in Novato, California. This summer concert series features over 25 shows from late May through October. Headliners include crowd favorites Toad the Wet Sprocket, Cracker, Maria Muldaur, Anders Osborne, Bob Schneider, Brett Dennen, Shawn Mullins and G. Love. Every concert attendee will receive a free JAMBAR as they exit each show. Perfect fuel after a long night of dancing! This is the second year for JAMBAR as the headline sponsor.
“KC Turner Presents and HopMonk are thrilled to be teaming up again with JAMBAR. Their support and love of live music make this a win-win sponsorship! We can't wait to Get Our Jam On at this year's Cookout Concert Series!” said founder KC Turner.
On June 10-11, JAMBAR will be an official partner at The Fairfax Festival & Ecofest in Fairfax, California. This funky, eclectic celebration of music and the arts features musicians, a parade, artist and artisan booths, a flea market and a family film night. JAMBAR will welcome festival attendees who ride their bikes with complimentary JAMBARs at the JAMBAR Parking Area with the Marin County Bike Coalition.
JAMBAR will close out the summer concert season with a booth and sampling at Sound Summit 2023 on September 9. This is the second year that JAMBAR will partner with this outdoor concert on Mount Tamalpais, which raises funds for the Mount Tamalpais State Park in Marin County, a popular hiking, running and biking destination. The lineup for this festival includes artists such as Lord Huron, Sierra Ferrell, Kevin Morby, Brokedown in Bakersfield and Vinyl.
About JAMBAR
In late 2021, Jennifer Maxwell founded JAMBAR with the goal of helping people feel good about the ingredients they put in their bodies, and the positive impact they can have on their local communities. Made from only premium organic ingredients, JAMBARs feature ancient grains, authentic sweeteners from nature and high-quality proteins. The company donates 50% of after-tax profits to organizations that support the transformative pursuits of music and sports. JAMBARs are available at JAMBAR.com, on Amazon.com and also at leading grocery stores, including Mollie Stone’s Markets, Earth Fare, Good Earth, Nugget Markets, United Markets, Berkeley Bowl, select Safeway stores and more. Learn more at www.jambar.com and follow us on Facebook and Instagram.
Media Contacts
Steven Hoffman, Compass Natural, steve@compassnatural.com, tel: 303.807.1042
Debbie Pfeifer, JAMBAR, debbie@jambar.com, tel: 206.669.3580
Collegiate Running Association and JAMBAR Announce Partnership
SAN RAFAEL, Calif. (May 17, 2023) – The Collegiate Running Association (CRA) and JAMBAR are excited to announce their partnership, with JAMBAR becoming the official energy bar of the association. JAMBAR is an organic energy bar crafted with high-quality protein and fiber, and naturally sweetened for a healthier alternative to traditional energy bars.
Jennifer Maxwell, the founder and CEO of JAMBAR, has been a pioneer in the energy bar industry since 1987, when she founded PowerBar with her husband, Brian Maxwell. After Brian’s death in 2004, Maxwell took time to heal and raise her six children before crafting JAMBAR for a new generation of fitness enthusiasts.
JAMBAR is more than just an energy bar – it promotes community and healthy organic nutrition, with a purpose that goes beyond fueling optimum performance. The company donates 50% of after-tax profits to organizations that support active living and music. The name is inspired by Maxwell’s passion for music, and the bars are crafted in a dedicated, state-of-the-art production facility in San Rafael, California. Certified organic JAMBARs include vegan and gluten-free options and come in four flavors: Malt Nut Melody, Chocolate Cha Cha, Musical Mango and Jammin’ Jazzleberry.
Both Jennifer and Brian Maxwell were competitive collegiate runners, Brian was an Olympic marathoner, and all of their six children are also runners. “As a lifelong runner, I wanted to create a great-tasting, highly digestible bar with a texture and nutritional profile that is perfect for training, as well as pre- and post-race,” said Maxwell. “The CRA is a natural match for JAMBAR and we are honored to fuel the next generation of runners with them.”
The CRA is thrilled to partner with JAMBAR, providing their athletes with a premium energy bar option that aligns with the association’s values of promoting a healthy lifestyle and community engagement. The partnership will include JAMBAR’s participation in CRA events and promotions, as well as exclusive offers for CRA members.
“We are excited to partner with JAMBAR and provide our athletes with a high-quality, organic energy bar option that is not only delicious but aligns with our values as an organization,” said Steve Taylor, president and co-founder of the Collegiate Running Association. “Jennifer Maxwell’s dedication to promoting healthy nutrition and community engagement is inspiring, and we look forward to working with JAMBAR to further promote these values within the running community.”
About the Collegiate Running Association
The Collegiate Running Association (CRA) is a nonprofit organization dedicated to promoting healthy living and active lifestyles among college students through distance running. It organizes national championship events in road, mountain, trail and snowshoe running and hosts a diverse range of races and events throughout the year. Notably, the CRA is the first and currently the only running organization that offers prize money races exclusively for college athletes. It was established in 2013. Visit them at www.CollegiateRunning.org.
About JAMBAR
In late 2021, Jennifer Maxwell founded JAMBAR with the goal of helping people feel good about the ingredients they put in their bodies, and the positive impact they can have on their local communities. Made from only premium organic ingredients, JAMBARs feature ancient grains, authentic natural sweeteners and high-quality proteins. Runner’s World named JAMBAR as the Best Protein Bar for runners in 2022 and also gave JAMBAR a 2023 Fitness Nutrition Award. JAMBARs are available at jambar.com, on Amazon.com and at select grocery, running and sports specialty stores. Learn more at www.jambar.com.
For more information about the partnership or to schedule an interview, please contact:
Steven Hoffman, Compass Natural: steve@compassnatural.com, (303) 807-1042
Debbie Pfeifer, JAMBAR: debbie@jambar.com, (206) 669-3580
Steve Taylor, Collegiate Running Association: steve.taylor@collegiaterunning.org, (804) 349-3367
JAMBAR Partners With UC Berkeley’s Haas School of Business MBA Program to Create a Long-Term Sustainability Plan
JAMBAR, the organic artisan energy bar that donates 50% of profits to communities, furthers its commitment to minimizing environmental impact
SAN RAFAEL, Calif. (April 18, 2023) – Organic energy bar maker JAMBAR® today announced it is working with The Walter A. Haas School of Business at the University of California, Berkeley (Berkeley Haas), to create an actionable, long-term sustainability plan. JAMBAR was selected by the Berkeley Haas Center for Responsible Business as a semester-long consulting project for a team of MBA students.
“I created JAMBAR with the goal of helping people feel good about what they eat, as well as the impact they can have on their local community, which includes being as Earth-friendly a company as possible,” said Jennifer Maxwell, founder and CEO of JAMBAR. “We’ve been hugely impressed by the innovation, professionalism and creativity our Haas MBA team brings and feel confident their work will result in a top-tier sustainability roadmap for us to follow.”
The Haas MBA team began its work by conducting an analysis of sustainability initiatives and best practices in the energy bar category. At the end of the partnership, the Haas students will present a comprehensive strategic plan with recommendations to help JAMBAR do business in environmentally responsible ways.
“It’s clear that since its inception, JAMBAR has kept sustainability top-of-mind when it comes to business practices, including sourcing, processing and shipping,” said Matt Rittenhouse, a project team member who will graduate from Berkeley Haas with an MBA in 2023. “Our objective is to provide recommendations and create a long-term plan with goals and success metrics, and to help JAMBAR communicate its initiatives to consumers and partners.”
This partnership marks the continuation of a long relationship between JAMBAR’s founder, Jennifer Maxwell, and UC Berkeley. Jennifer and her late husband, Brian, both ran track at Cal and together in 1985 created PowerBar®, the original energy bar. For many years, PowerBar’s headquarters were in downtown Berkeley, overlooking the Cal campus. After Brian’s death, Jennifer created the Brian Maxwell Fellows program at Berkeley Haas with the goal of helping entrepreneurs “to create opportunities, to innovate and bring real value and change to the world.”
About JAMBAR
In late 2021, Jennifer Maxwell founded JAMBAR with the goal of helping people feel good about the ingredients they put in their bodies and the positive impact they can have on their local communities. Made from only premium organic ingredients, JAMBARs feature ancient grains, authentic sweeteners from nature and high-quality proteins. The company donates 50% of after-tax profits to organizations that support the transformative pursuits of music and sports. JAMBARs are available at JAMBAR.com, on Amazon.com and also at leading grocery stores, including Mollie Stone’s Markets, Earth Fare, Good Earth, Nugget Markets, United Markets, Berkeley Bowl, select Safeway stores and more. Learn more at www.jambar.com and follow us on Facebook and Instagram.
Media Contacts
Steven Hoffman, Compass Natural, steve@compassnatural.com, tel 303.807.1042
Debbie Pfeifer, JAMBAR, debbie@jambar.com, tel 206.669.3580
JAMBAR® Takes Off: Artisan-Crafted Organic Energy Bar Created by Jennifer Maxwell, Inventor of the Original PowerBar®, Expands in Natural, Organic and Specialty Retail Stores
FOR IMMEDIATE RELEASE
JAMBARs are now available in four San Francisco International Airport retail locations and a growing number of natural and specialty food stores and grocers. Visit JAMBAR® at Natural Products Expo West, Booth #151 in the Arena, Anaheim Convention Center, Anaheim, California, March 9-11, 2023
SAN RAFAEL, Calif. (February 21, 2023) — JAMBAR® – the artisan-crafted, certified organic energy bar created by Jennifer Maxwell, inventor of the original PowerBar® – is taking off. The whole food bar, available in four flavors and with 10g of protein per bar, is now available in four retail locations in the San Francisco International Airport and in a growing number of leading natural, organic and specialty retail stores across the country.
MIssion-based, the brand is committed to donating 50% of profits to philanthropic causes supporting sports and fitness, music, community and active living. Today, JAMBAR sponsors more than 200 sports and music events throughout the year. In January 2023, Bicycling and Runner’s World magazines both named JAMBAR as a 2023 Fitness Nutrition Award Winner.
In addition, the brand is getting ready to exhibit for the first time at Natural Products Expo West, the world’s largest natural and organic products trade show, held each year at the Anaheim Convention Center (ACC) in Anaheim, California. Buyers from the world over attend this highly anticipated industry event. There, the JAMBAR team will share samples of its organic energy bars and interact with wholesale buyers and industry professionals in exhibit booth #151 in the ACC Arena, March 9-11, 2023.
Growing Retail Presence From East to West
In just two years since the company launched, JAMBARs are now available in such leading retail locations as Berkeley Bowl in Berkeley, California; 16 of 21 Earth Fare locations in the southeastern U.S.; all four Jimbo’s stores in San Diego; Good Earth Natural Foods in Fairfax and Mill Valley, California; all Mollie Stone’s locations in the San Francisco Bay Area; select Safeway stores in Northern California; Nugget Markets, Scotty’s Market, United Markets and Woodland Market in the Bay Area; and more.
"We first spoke with JAMBAR because they were a local company but soon discovered they are so much more! Besides creating a delicious, all-organic snack bar, they also donate 50% of their profits to support music programs and activities. They truly stand for health and taking care of people. A mission and a product that resonates with our customers as well as all of us at United Markets!" said Kelly Smith, president of United Markets.
For travelers in the San Francisco International Airport, JAMBARs – the perfect organic whole food energy bar for people on the go – are available in two Klein’s Deli locations and two Napa Farms locations.
“We are excited and motivated by such a positive response from natural, organic and specialty grocers across the country. They help support and expand our philanthropic mission,” said JAMBAR founder and CEO Jennifer Maxwell. “Also, I believe health-conscious consumers will embrace JAMBAR’s commitment to flavor, nutrition and sourcing the highest-quality organic ingredients in crafting JAMBARs. We offer premium, healthful, on-the-go nutrition at a reasonable price."
Small-Batch Crafted in the U.S.A. in JAMBAR’s Own Production Facility
With its own manufacturing facilities in San Rafael, California, JAMBAR is an independent, woman-owned business founded in 2021 by lifelong athlete, musician and food science and nutrition expert Jennifer Maxwell.
Natural products industry veterans and energy bar aficionados may remember Jennifer, who, along with her late husband, Brian, created the original PowerBar®, which, when it was introduced in 1985, effectively launched the entire energy bar category.
Today, inspired by organic food and agriculture and a desire to give back to and support healthy communities and the environment, Maxwell developed certified organic JAMBARs in four delicious whole food flavors that provide a good source of protein, nutrients and fiber. Using organic ancient grains, berries, nuts, premium chocolate, proteins from sunflowers and organic dairy, and real syrup, juices and honey as sweeteners, JAMBAR delivers a convenient, incredibly tasty bar you can take anywhere.
JAMBAR Is Available in These Musical Organic Flavors:
Chocolate Cha Cha — A blend of premium Guittard chocolate, real food ingredients and ancient grains. Fair trade certified, non-GMO and gluten free with 10g of protein per serving.
Malt Nut Melody — Peanut and maple malted magic with a touch of sesame and vanilla for an amazing medley of flavors, Malt Nut Medley is non-GMO, with 10g of protein per serving.
Jammin’ Jazzleberry — Vegan and gluten free, a jazzy combo of organic strawberries, blueberries, raspberries and blackberries, with 10g of plant-based protein per serving.
Musical Mango — Energy goes exotic with delicious mango and ancient whole grains. The Musical Mango bar is vegan, gluten free and contains 10g of plant-based protein per serving.
JAMBARs are available online at JAMBAR.com, on Amazon.com and also at leading natural food and specialty stores. For wholesale inquiries, contact jammin@jambar.com, tel 877-JAMBARZ. For more information, visit www.JAMBAR.com and follow us on Facebook and Instagram.
Visit JAMBAR at Natural Products Expo West, the world’s largest natural and organic products trade exhibition, Booth #151 in the Arena at the Anaheim Convention Center in Anaheim, California, March 9-11, 2023.
Media Contacts
Steven Hoffman, Compass Natural, steve@compassnatural.com, tel 303.807.1042
Debbie Pfeifer, JAMBAR, pfeiferworks@gmail.com
Compass Coffee Talk™ Gets Its JAM On: Podcast to Feature Jennifer Maxwell, Creator of the Original PowerBar® & Founder of the New, Artisan Organic Energy Bar, JAMBAR®
Compass Coffee Talk™, a popular live webinar series featuring conversations with top business leaders in the natural, organic and sustainable products industry, welcomes Jennifer Maxwell, Co-Founder of the original PowerBar® and Founder and CEO of the new Certified Organic, Artisan Energy Bar Brand, JAMBAR®.
What: Compass Coffee Talk™
When: Wednesday, April 5, 2023, 8:30 am PT; 9:30 am MT; 10:30 am CT; 11:30 am ET
Presented by: Compass Natural, Connecting Media and Markets in Natural and Organic Products
Sponsored by: Presence Marketing, Naturally Boulder, Naturally New York and Naturally San Diego
Register: Register for Free Here
BOULDER, CO (February 17, 2023) — How do you top being the person who created the entire energy bar category? By taking that category to the next level. Jennifer Maxwell, inventor of the original PowerBar and founder and CEO of JAMBAR, is doing just that.
Maxwell will appear on April 5, 2023, on the popular Compass Coffee Talk™podcast, which features lively conversations with natural products industry leaders, innovators and experts designed to help guide entrepreneurs and businesses to succeed in the market.
Jennifer Maxwell, founder and CEO of JAMBAR®
Jennifer, along with her late husband Brian Maxwell, literally invented the entire energy bar category in the mid-1980s. Today, the energy bar category, valued at nearly $5 billion globally, is one of the most vibrant product sections in any retail food store.
Jennifer launched JAMBAR using her food and nutrition science skills first learned at the University of California, Berkeley, to create a line of artisan energy bars with certified organic, whole food ingredients, high-quality protein and fiber.
Considered the “next generation” of energy bars, JAMBARs boast one of the cleanest labels in the category. In addition, Maxwell’s commitment to philanthropy is at the forefront of the brand’s mission – JAMBAR donates 50% of all after-tax profits to support music, active living and community connections in Marin County, California, where the company is based, and around the country.
Hosted by natural and organic products industry veterans Bill Capsalis and Steven Hoffman, Compass Coffee Talk is produced by Compass Natural Marketing, a leading public relations, branding, and business development agency serving the natural, organic, eco-friendly and hemp products industries. Capsalis and Hoffman will interview Maxwell to learn more about her comeback story.
A Legacy of Athletics, Entrepreneurship … and Music
A lifelong long-distance runner, Maxwell studied food science, nutrition and exercise physiology at U.C. Berkeley, where she met her husband, Brian. After developing the original PowerBar energy bar recipe in their kitchen, they began building the business from a small apartment, growing the company to more than $150 million in annual sales before selling the company in 2000. When Brian passed away unexpectedly in 2004, Jennifer focused on raising her six children and, over the years, discovered the healing power of music. Today, in her free time, she performs regularly as a drummer in bands in the San Francisco Bay Area.
“We’re thrilled to host Jennifer Maxwell on Compass Coffee Talk,” said Steven Hoffman, Managing Director of Compass Natural and co-host of Compass Coffee Talk. “As musicians in our spare time ourselves, Bill Capsalis and I appreciate JAMBAR’s mission and Jennifer’s passion for supporting music and active living. Jennifer invented the energy bar category and we look forward to hearing her perspective on this growing food segment, her comeback in the natural foods industry, and her continued entrepreneurship.”
Register for Compass Coffee Talk with Jennifer Maxwell
Register here for free to participate in the upcoming Compass Coffee Talk, Wednesday, April 5, 2023, 11:30 am – Noon ET.
About Compass Coffee Talk
Take a 30-minute virtual coffee break with Compass Coffee Talk™. Hosted by natural industry veterans Bill Capsalis and Steve Hoffman, Coffee Talk features lively interactive conversations with industry leaders and experts designed to help guide entrepreneurs and businesses of any size succeed in the market for natural, organic, regenerative, hemp-derived and other eco-friendly products.
Compass Coffee Talk™ is produced by Compass Natural Marketing, a leading PR, branding and business development agency serving the natural and organic products industry.
Previous Episodes of Compass Coffee Talk
View the entire library of Compass Coffee Talk episodes on YouTube. Co-hosted by natural products industry veterans Steven Hoffman and Bill Capsalis, Compass Coffee Talk has featured notable professionals such as Jared Polis, Governor of Colorado; Steve Hughes, co-founder of Sunrise Strategic Partners; John Mackey, CEO and Co-Founder, Whole Foods Market; Miyoko Schinner, CEO and Founder, Miyoko’s Kitchen; John Foraker, CEO of Once Upon a Farm; Emerald-Jane Hunter, Founder of the MyWhy Agency; Heather Terry, CEO of GoodSAM; Milton Zimmerman, Executive Vice President, Presence Marketing; and more.
Contact
Steven Hoffman, Compass Natural, steve@compassnaturalmarketing.com
JAMBAR®, the Organic Energy Bar on a Mission, Teams Up With Stephen & Ayesha Curry's Eat. Learn. Play. Foundation
FOR IMMEDIATE RELEASE
JAMBAR®, the Organic Artisan Energy Bar That Donates 50% of Profits to Local Communities, Shows Its Commitment to Giving Back This Holiday Season
SAN RAFAEL, California (December 13, 2022) — As part of its holiday giving campaign, JAMBAR joined Stephen and Ayesha Curry on December 11 at their 10th annual Christmas with the Currys holiday event, which makes the season brighter for families in need throughout the Oakland, California, area. Jennifer Maxwell, the CEO of JAMBAR and co-founder of PowerBar®, and her team helped hand out holiday boxes. The Currys, through their Eat. Learn. Play. Foundation, surprised 500 families at the winter-wonderland-themed event with special holiday gift boxes filled with gift cards, books, toys, groceries and fresh produce. In addition, each family’s box contained a JAMBAR Holiday Pack donated by Jennifer and JAMBAR.
“It’s great to have the support of another mission-driven Bay Area organization. JAMBAR’s commitment to delicious organic food, along with its emphasis on community and active living, aligns with our values,” said Marissa Trambley, Vice President of Philanthropy and Advocacy, Eat. Learn. Play.
Stephen and Ayesha Curry (back row). Photo by Noah Graham
and Mike Rasay/Getty Images for Eat. Learn. Play.
Maxwell founded JAMBAR in 2021 with the goal of helping people feel good about the ingredients they put in their bodies and the positive impact they can have on their local communities. Made from only certified organic ingredients, JAMBARs feature ancient grains, authentic sweeteners from nature and high-quality proteins. The company donates 50% of all after-tax profits to organizations that support active living and music.
Maxwell and members of the JAMBAR team volunteered at the 10th annual event, which was the foundation’s largest holiday celebration to date.
Jennifer Maxwell at the Christmas with the Currys event.
“Being able to witness firsthand Stephen and Ayesha’s commitment to making life better for local families and our community was really moving. We had so much fun celebrating the holidays with these incredible families and we’re happy to do our part,” said Maxwell.
Philanthropy has been central to JAMBAR since its inception. Through the JAMBAR Gives Back program, the company donates to a number of organizations that support music and active living, including Positive Coaching Alliance, Trips for Kids Bay Area, Jazz in the Neighborhood, Bread & Roses and the California Jazz Conservatory (Berkeley).
Visit here to learn more about JAMBAR’s philanthropic mission and the groups the company supports.
JAMBARs are available online at JAMBAR.com, on Amazon.com, and also at leading natural food and specialty stores including Good Earth Natural Foods, United Markets, Scotty’s Market and more. Follow us on Facebook and Instagram.
For wholesale inquiries, contact jammin@jambar.com, tel 877-JAMBARZ.
Visit JAMBAR at Natural Products Expo West, the world’s largest natural and organic products trade exhibition, March 7-11, 2023, Booth 151, in the Arena at the Anaheim Convention Center.
Media Contacts
Steven Hoffman, Compass Natural, steve@compassnatural.com, tel 303.807.1042
Debbie Pfeifer, JAMBAR, pfeiferworks@gmail.com
JAMBAR® Announces Partnership With Olympic Gold Medalist Jonny Moseley
FOR IMMEDIATE RELEASE
Moseley Delivers Weekend Warrior Winter Workout Tips
as Part of Collab with New Organic Energy Bar
SAN RAFAEL, Calif. (January 26, 2023) — By partnering with Olympic Gold Medalist Jonny Moseley, JAMBAR today announced an energy bar/athlete reunion nearly 20 years in the making. Jennifer Maxwell, the co-founder of the original PowerBar and now founder of organic energy bar JAMBAR, first worked with Moseley when he was a sponsored PowerBar athlete. As part of its push to fuel winter athletes and outdoor enthusiasts, JAMBAR has partnered with Moseley, a legendary skier, freestyle skiing analyst, and the face of California’s Palisades Tahoe.
To kick off the collaboration, Moseley created a series of Weekend Warrior Winter Workout exercise tips designed to help skiers, boarders and fitness enthusiasts get and stay in shape during the winter season. These tips, which are running across JAMBAR’s social channels, feature Moseley in his outdoor garage gym. He demonstrates some of his favorite exercises, including the Romanian Deadlift, which he calls “the most important exercise for skiers.” While his exercises will be welcome by all active people who like to work out at home or at the gym, they are especially great for those planning to hit the slopes. Featured exercises are shared by Moseley in approximately 60-second video clips.
“Since our launch about a year ago, we’ve had a great reaction from runners and bikers who are using JAMBARs to fuel their activities. Now that we’re in the winter sports season, we want more cold weather athletes to discover our bars. It’s great to have Jonny, an iconic winter athlete, back as part of our team,” said Maxwell. “Jonny is an incredible athlete to work with.”
Each JAMBAR packs 10 grams of protein, natural sweeteners, and premium ingredients. Certified organic JAMBARs include vegan and gluten-free options for everyone, and come in four flavors: Malt Nut Melody, Chocolate Cha Cha, Musical Mango and Jammin’ Jazzleberry. “My favorite flavor back in the PowerBar days was Malt Nut, but I like JAMBAR’s Malt Nut Melody even better. It’s got a great peanut butter taste and the soft, crumb-free texture is perfect for winter sports,” said Moseley.
Jonny joins several JAMBAR athletes including pro cyclist and gravel rider Ali Tetrick and fellow K2 pro freestyle skier Ryan McElmon.
ABOUT JAMBAR
In late 2021, Jennifer Maxwell founded JAMBAR with the goal of helping people feel good about the ingredients they put in their bodies, and the positive impact they can have on their local communities. Made from only premium organic ingredients, JAMBARs feature ancient grains, authentic sweeteners from nature and high quality proteins. The company donates 50% of after-tax profits to organizations that support the transformative pursuits of music and sports. JAMBARs are available at JAMBAR.com, on Amazon.com, and also at leading grocery stores including Mollie Stone’s Markets, Good Earth, Nugget Markets, United Markets, Berkeley Bowl, select Safeway stores and more. Learn more at www.jambar.com.
For wholesale inquiries, contact jammin@jambar.com, tel 877-JAMBARZ.
Visit JAMBAR at Natural Products Expo West, the world’s largest natural and organic products trade exhibition, March 7-11, 2023, Booth 151 in the Arena at the Anaheim Convention Center in Anaheim, Calif.
Media Contacts
Steven Hoffman, Compass Natural, steve@compassnatural.com
Debbie Pfeifer, JAMBAR, pfeiferworks@gmail.com
JAMBAR® Expands Natural, Specialty Wholesale Distribution Network for Line of Certified Organic, Artisan Energy Bars
- New Distributors Include KeHE, Vistar and Faire -
SAN RAFAEL, Calif. (January 18, 2023) — Certified organic, artisan, hand-crafted energy bar maker JAMBAR®, a new natural products brand which donates 50% of its profits to music and active living, is expanding its wholesale distribution network to make its products available to more natural channel, independent and specialty retailers, primarily in the Southern and Western United States.
The distributor partnerships reflect the company’s focus on building sales and retail accounts in key Western natural products markets in advance of exhibiting the brand for the first time at Natural Products Expo West, the world’s largest natural and organic products trade exhibition, scheduled for March 7-11, 2023, in Anaheim, Calif.
With manufacturing facilities and headquarters in San Rafael, Calif., JAMBAR is an independent, woman-owned business founded in 2021 by mom, life-long athlete, musician, and food science and nutrition expert Jennifer Maxwell. Natural products industry veterans and energy bar aficionados may remember Jennifer, who, with her late husband Brian, created the original PowerBar®, which, when it was introduced in 1985, effectively launched the entire energy bar category. PowerBar was sold in 2000.
Today, inspired by the organic food movement and a desire to give back to and support healthy communities and the environment, Maxwell developed certified organic JAMBARs in four delicious, gluten-free, whole-food flavors that provide a good source of protein, nutrients and fiber.
Distributors to Serve Independent, Natural & Specialty Retailers
JAMBARs are now available to retailers in Southern California, the Bay Area and the Pacific Northwest through leading wholesale distributor partners including KeHE, one of the nation's leading natural products distributors with distribution centers across the country. KeHE will assist in distributing JAMBAR products in Northern California and the San Francisco Bay Area, to start. JAMBAR is also available through Vistar, one of the nation's largest distributors of candy, snacks, beverages and other convenience foods to retailers, hospitality, campus retail, vending, theater and concessions, and more. JAMBARs also are available through a number of additional independent regional distributors, as well as to retailers throughout the country via Faire's online wholesale ordering platform. Faire features products made by small businesses and brands, including JAMBAR.
As JAMBAR grows its presence in the natural and specialty retail channels, it also is expanding its distribution base rapidly, says company founder Maxwell. She encourages prospective buyers to contact JAMBAR to find the best distributor through which to work.
In addition, JAMBAR is working with leading independent brokers including Independent Natural Products Brokers, serving Southern California, Arizona, Utah, Washington and Oregon; and FamilyQuest Marketing, serving natural products retailers in Arkansas, Colorado, Louisiana, Mississippi, Oklahoma, Texas and Wyoming.
JAMBARs are Small-batch Crafted
Using only certified organic, whole food ingredients, JAMBARs are crafted in small batches in the company’s own facility by a team of dedicated employees who share the company’s mission. Using organic ancient grains, berries, nuts, premium chocolate, proteins from sunflowers and organic dairy, and real syrup, juices and honey as sweeteners, JAMBAR delivers a convenient, incredibly tasty bar you can take anywhere.
JAMBAR is available in these certified organic, musical flavors:
Chocolate Cha Cha — Find your rhythm with a luscious blend of premium Guittard chocolate, real food ingredients and organic ancient grains. Dancing on the edge of decadence, it’s a bar to make brownies jealous! Fair trade certified, non-GMO and gluten free, Chocolate Cha Cha delivers 10g of protein per serving.
Malt Nut Melody — Peanut and maple malted magic mixed with a touch of sesame and vanilla for an amazing medley of flavors, Malt Nut Medley is non-GMO, with 10g of protein per serving.
Jammin’ Jazzleberry — A jazzy combo of strawberries, blueberries, raspberries and blackberries, it’s “berry” delicious and vegan, gluten free and contains 10g of plant-based protein per serving.
Musical Mango — Energy goes exotic with delicious mango and a blend of ancient whole grains. The Musical Mango bar is vegan, gluten free and contains 10g of plant-based protein per serving.
JAMBARs are available online at JAMBAR.com, on Amazon.com, and also at leading natural food and specialty stores including Good Earth Natural Foods, United Markets, Scotty’s Market, Safeway, Nugget Markets, Mollie Stone's, Jimbo's, Woodlands and more. Follow us on Facebook and Instagram. For wholesale inquiries, JAMBARs are available in leading natural and specialty food distributors including KeHE Distributors.
For wholesale inquiries, contact jammin@jambar.com, tel 877-JAMBARZ.
Visit JAMBAR at Natural Products Expo West, the world’s largest natural and organic products trade exhibition, March 7-11, 2023, Booth 151 in the Arena at the Anaheim Convention Center in Anaheim, Calif.
Media Contacts
Steven Hoffman, Compass Natural, steve@compassnatural.com, tel 303.807.1042
Debbie Pfeifer, JAMBAR, pfeiferworks@gmail.com
JAMBAR Continues Its Mission of Giving Back by Supporting Musicians’ Co-op in Montana
FOR IMMEDIATE RELEASE
JAMBAR® and Influencer Wade Holland Join Forces to Surprise a Small Music Community in a Big Way
SAN RAFAEL, Calif. (January 12, 2023) — Jennifer Maxwell, founder of the organic energy bar JAMBAR, continued her mission of giving back through a special collaboration with social media influencer Wade Holland. This was not the first time Maxwell and Holland’s paths crossed — Holland, a former competitive downhill skier, was one of the first ambassadors for PowerBar®, the original energy bar created by Maxwell and her late husband, Brian.
With a substantial following on social media based on his passion for getting people outdoors, Holland immediately wanted to work with JAMBAR. “I’m a huge fan of Jennifer’s and the PowerBar and JAMBAR brands she built,” he says. “I’m so impressed with JAMBAR’s commitment to donating 50% of after-tax profits to organizations that support music and active living.”
Holland told Maxwell about his future father-in-law, Doug Ruhman (above center), who co-founded a musicians’ co-op in western Montana that was struggling to get by on donations. Located in the small town of Ronan, on the Flathead Reservation, the Western Montana Musicians Co-op gives musicians of all ages and styles a place to perform and enjoy music.
Holland suggested that instead of personally accepting a fee for the marketing collaboration he and Maxwell were creating, they double the amount and donate it to the musicians' co-op. Maxwell was immediately on board.
Holland and his fiancee, Abby Wren, drove to Montana from Los Angeles for the surprise and on Dec. 17 at the annual Holiday JAM Night, Holland presented Ruhman with a $5,000 check from JAMBAR.
"We were so blown away by this incredible and generous donation from JAMBAR," says Ruhman. Calling the windfall “truly epic,” he said the donation will pay for a new sound system to replace the co-op’s old, damaged set-up.
“With JAMBAR's help, we will now be able to record our community's musical creations, and partner with local youth who can then mix and master it, and share with our members as polished recordings.”
Maxwell is thrilled about the joint effort. “Doug’s co-op falls completely in line with our mission of supporting organizations that share the transformative power of music with their communities,” she says. “I know first-hand the importance of music - it was a huge part of my healing process after my husband Brian’s death. The prospect of being able to work with Wade again and help an entire town was hugely rewarding.”
Holland and his team captured footage of the night in Montana and posted videos on Instagram and TikTok. JAMBAR created a discount code to support its partnership with Holland and will honor 20% off online sales through Jan. 31, 2023. Enter STOKE20 at checkout.
JAMBAR also continues its ongoing philanthropic relationships with organizations that include Positive Coaching Alliance, the California Jazz Conservatory and the Marin County Bicycle Coalition. Click here to learn more about JAMBAR’s philanthropic mission.
JAMBARs are available online at JAMBAR.com, on Amazon.com, and also at leading natural food and specialty stores including Good Earth Natural Foods, United Markets, Scotty’s Market, Safeway, Nugget Markets, Mollie Stone’s, Jimbo’s, Woodlands and more.
Visit the JAMBAR booth at Natural Products Expo West and meet Jennifer and Wade on March 7 (Booth #151).
Media Contacts
Allison Salvati, Compass Natural, allison@compassnatural.com
Debbie Pfeifer, JAMBAR, pfeiferworks@gmail.com