JAMBAR® Expands Natural, Specialty Wholesale Distribution Network for Line of Certified Organic, Artisan Energy Bars

- New Distributors Include KeHE, Vistar and Faire -

SAN RAFAEL, Calif. (January 18, 2023) — Certified organic, artisan, hand-crafted energy bar maker JAMBAR®, a new natural products brand which donates 50% of its profits to music and active living, is expanding its wholesale distribution network to make its products available to more natural channel, independent and specialty retailers, primarily in the Southern and Western United States.

The distributor partnerships reflect the company’s focus on building sales and retail accounts in key Western natural products markets in advance of exhibiting the brand for the first time at Natural Products Expo West, the world’s largest natural and organic products trade exhibition, scheduled for March 7-11, 2023, in Anaheim, Calif.

With manufacturing facilities and headquarters in San Rafael, Calif., JAMBAR is an independent, woman-owned business founded in 2021 by mom, life-long athlete, musician, and food science and nutrition expert Jennifer Maxwell. Natural products industry veterans and energy bar aficionados may remember Jennifer, who, with her late husband Brian, created the original PowerBar®, which, when it was introduced in 1985, effectively launched the entire energy bar category. PowerBar was sold in 2000. 

Today, inspired by the organic food movement and a desire to give back to and support healthy communities and the environment, Maxwell developed certified organic JAMBARs in four delicious, gluten-free, whole-food flavors that provide a good source of protein, nutrients and fiber.

Distributors to Serve Independent, Natural & Specialty Retailers
JAMBARs are now available to retailers in Southern California, the Bay Area and the Pacific Northwest through leading wholesale distributor partners including KeHE, one of the nation's leading natural products distributors with distribution centers across the country. KeHE will assist in distributing JAMBAR products in Northern California and the San Francisco Bay Area, to start. JAMBAR is also available through Vistar, one of the nation's largest distributors of candy, snacks, beverages and other convenience foods to retailers, hospitality, campus retail, vending, theater and concessions, and more. JAMBARs also are available through a number of additional independent regional distributors, as well as to retailers throughout the country via Faire's online wholesale ordering platform. Faire features products made by small businesses and brands, including JAMBAR. 

As JAMBAR grows its presence in the natural and specialty retail channels, it also is expanding its distribution base rapidly, says company founder Maxwell. She encourages prospective buyers to contact JAMBAR to find the best distributor through which to work. 

In addition, JAMBAR is working with leading independent brokers including Independent Natural Products Brokers, serving Southern California, Arizona, Utah, Washington and Oregon; and FamilyQuest Marketing, serving natural products retailers in Arkansas, Colorado, Louisiana, Mississippi, Oklahoma, Texas and Wyoming.

JAMBARs are Small-batch Crafted
Using only certified organic, whole food ingredients, JAMBARs are crafted in small batches in the company’s own facility by a team of dedicated employees who share the company’s mission. Using organic ancient grains, berries, nuts, premium chocolate, proteins from sunflowers and organic dairy, and real syrup, juices and honey as sweeteners, JAMBAR delivers a convenient, incredibly tasty bar you can take anywhere.

JAMBAR is available in these certified organic, musical flavors:

Chocolate Cha Cha — Find your rhythm with a luscious blend of premium Guittard chocolate, real food ingredients and organic ancient grains. Dancing on the edge of decadence, it’s a bar to make brownies jealous! Fair trade certified, non-GMO and gluten free, Chocolate Cha Cha delivers 10g of protein per serving. 

Malt Nut Melody — Peanut and maple malted magic mixed with a touch of sesame and vanilla for an amazing medley of flavors, Malt Nut Medley is non-GMO, with 10g of protein per serving.

Jammin’ Jazzleberry — A jazzy combo of strawberries, blueberries, raspberries and blackberries, it’s “berry” delicious and vegan, gluten free and contains 10g of plant-based protein per serving.

Musical Mango — Energy goes exotic with delicious mango and a blend of ancient whole grains. The Musical Mango bar is vegan, gluten free and contains 10g of plant-based protein per serving.

JAMBARs are available online at JAMBAR.com, on Amazon.com, and also at leading natural food and specialty stores including Good Earth Natural Foods, United Markets, Scotty’s Market, Safeway, Nugget Markets, Mollie Stone's, Jimbo's, Woodlands and more. Follow us on Facebook and Instagram. For wholesale inquiries, JAMBARs are available in leading natural and specialty food distributors including KeHE Distributors. 

For wholesale inquiries, contact jammin@jambar.com, tel 877-JAMBARZ.

Visit JAMBAR at Natural Products Expo West, the world’s largest natural and organic products trade exhibition, March 7-11, 2023, Booth 151 in the Arena at the Anaheim Convention Center in Anaheim, Calif.

Media Contacts
Steven Hoffman, Compass Natural, steve@compassnatural.com, tel 303.807.1042
Debbie Pfeifer, JAMBAR, pfeiferworks@gmail.com