JAMBAR Continues Its Mission of Giving Back by Supporting Musicians’ Co-op in Montana
FOR IMMEDIATE RELEASE
JAMBAR® and Influencer Wade Holland Join Forces to Surprise a Small Music Community in a Big Way
SAN RAFAEL, Calif. (January 12, 2023) — Jennifer Maxwell, founder of the organic energy bar JAMBAR, continued her mission of giving back through a special collaboration with social media influencer Wade Holland. This was not the first time Maxwell and Holland’s paths crossed — Holland, a former competitive downhill skier, was one of the first ambassadors for PowerBar®, the original energy bar created by Maxwell and her late husband, Brian.
With a substantial following on social media based on his passion for getting people outdoors, Holland immediately wanted to work with JAMBAR. “I’m a huge fan of Jennifer’s and the PowerBar and JAMBAR brands she built,” he says. “I’m so impressed with JAMBAR’s commitment to donating 50% of after-tax profits to organizations that support music and active living.”
Holland told Maxwell about his future father-in-law, Doug Ruhman (above center), who co-founded a musicians’ co-op in western Montana that was struggling to get by on donations. Located in the small town of Ronan, on the Flathead Reservation, the Western Montana Musicians Co-op gives musicians of all ages and styles a place to perform and enjoy music.
Holland suggested that instead of personally accepting a fee for the marketing collaboration he and Maxwell were creating, they double the amount and donate it to the musicians' co-op. Maxwell was immediately on board.
Holland and his fiancee, Abby Wren, drove to Montana from Los Angeles for the surprise and on Dec. 17 at the annual Holiday JAM Night, Holland presented Ruhman with a $5,000 check from JAMBAR.
"We were so blown away by this incredible and generous donation from JAMBAR," says Ruhman. Calling the windfall “truly epic,” he said the donation will pay for a new sound system to replace the co-op’s old, damaged set-up.
“With JAMBAR's help, we will now be able to record our community's musical creations, and partner with local youth who can then mix and master it, and share with our members as polished recordings.”
Maxwell is thrilled about the joint effort. “Doug’s co-op falls completely in line with our mission of supporting organizations that share the transformative power of music with their communities,” she says. “I know first-hand the importance of music - it was a huge part of my healing process after my husband Brian’s death. The prospect of being able to work with Wade again and help an entire town was hugely rewarding.”
Holland and his team captured footage of the night in Montana and posted videos on Instagram and TikTok. JAMBAR created a discount code to support its partnership with Holland and will honor 20% off online sales through Jan. 31, 2023. Enter STOKE20 at checkout.
JAMBAR also continues its ongoing philanthropic relationships with organizations that include Positive Coaching Alliance, the California Jazz Conservatory and the Marin County Bicycle Coalition. Click here to learn more about JAMBAR’s philanthropic mission.
JAMBARs are available online at JAMBAR.com, on Amazon.com, and also at leading natural food and specialty stores including Good Earth Natural Foods, United Markets, Scotty’s Market, Safeway, Nugget Markets, Mollie Stone’s, Jimbo’s, Woodlands and more.
Visit the JAMBAR booth at Natural Products Expo West and meet Jennifer and Wade on March 7 (Booth #151).
Media Contacts
Allison Salvati, Compass Natural, allison@compassnatural.com
Debbie Pfeifer, JAMBAR, pfeiferworks@gmail.com