JAMBAR®, the Organic Energy Bar on a Mission, Teams Up With Stephen & Ayesha Curry's Eat. Learn. Play. Foundation

FOR IMMEDIATE RELEASE

JAMBAR®, the Organic Artisan Energy Bar That Donates 50% of Profits to Local Communities, Shows Its Commitment to Giving Back This Holiday Season

SAN RAFAEL, California (December 13, 2022) — As part of its holiday giving campaign, JAMBAR joined Stephen and Ayesha Curry on December 11 at their 10th annual Christmas with the Currys holiday event, which makes the season brighter for families in need throughout the Oakland, California, area. Jennifer Maxwell, the CEO of JAMBAR and co-founder of PowerBar®, and her team helped hand out holiday boxes. The Currys, through their Eat. Learn. Play. Foundation, surprised 500 families at the winter-wonderland-themed event with special holiday gift boxes filled with gift cards, books, toys, groceries and fresh produce. In addition, each family’s box contained a JAMBAR Holiday Pack donated by Jennifer and JAMBAR. 

“It’s great to have the support of another mission-driven Bay Area organization. JAMBAR’s commitment to delicious organic food, along with its emphasis on community and active living, aligns with our values,” said Marissa Trambley, Vice President of Philanthropy and Advocacy, Eat. Learn. Play. 

Stephen and Ayesha Curry (back row). Photo by Noah Graham
and Mike Rasay/Getty Images for Eat. Learn. Play. 

Maxwell founded JAMBAR in 2021 with the goal of helping people feel good about the ingredients they put in their bodies and the positive impact they can have on their local communities. Made from only certified organic ingredients, JAMBARs feature ancient grains, authentic sweeteners from nature and high-quality proteins. The company donates 50% of all after-tax profits to organizations that support active living and music.

Maxwell and members of the JAMBAR team volunteered at the 10th annual event, which was the foundation’s largest holiday celebration to date.

Jennifer Maxwell at the Christmas with the Currys event.

“Being able to witness firsthand Stephen and Ayesha’s commitment to making life better for local families and our community was really moving. We had so much fun celebrating the holidays with these incredible families and we’re happy to do our part,” said Maxwell.

Philanthropy has been central to JAMBAR since its inception. Through the JAMBAR Gives Back program, the company donates to a number of organizations that support music and active living, including Positive Coaching Alliance, Trips for Kids Bay Area, Jazz in the Neighborhood, Bread & Roses and the California Jazz Conservatory (Berkeley).

Visit here to learn more about JAMBAR’s philanthropic mission and the groups the company supports.

JAMBARs are available online at JAMBAR.com, on Amazon.com, and also at leading natural food and specialty stores including Good Earth Natural Foods, United Markets, Scotty’s Market and more. Follow us on Facebook and Instagram.

For wholesale inquiries, contact jammin@jambar.com, tel 877-JAMBARZ.

Visit JAMBAR at Natural Products Expo West, the world’s largest natural and organic products trade exhibition, March 7-11, 2023, Booth 151, in the Arena at the Anaheim Convention Center.

Media Contacts
Steven Hoffman, Compass Natural, steve@compassnatural.com, tel 303.807.1042
Debbie Pfeifer, JAMBAR, pfeiferworks@gmail.com

JAMBAR Continues Its Mission of Giving Back by Supporting Musicians’ Co-op in Montana

FOR IMMEDIATE RELEASE

JAMBAR® and Influencer Wade Holland Join Forces to Surprise a Small Music Community in a Big Way

SAN RAFAEL, Calif. (January 12, 2023) — Jennifer Maxwell, founder of the organic energy bar JAMBAR, continued her mission of giving back through a special collaboration with social media influencer Wade Holland. This was not the first time Maxwell and Holland’s paths crossed — Holland, a former competitive downhill skier, was one of the first ambassadors for PowerBar®, the original energy bar created by Maxwell and her late husband, Brian.

With a substantial following on social media based on his passion for getting people outdoors, Holland immediately wanted to work with JAMBAR. “I’m a huge fan of Jennifer’s and the PowerBar and JAMBAR brands she built,” he says. “I’m so impressed with JAMBAR’s commitment to donating 50% of after-tax profits to organizations that support music and active living.”

Holland told Maxwell about his future father-in-law, Doug Ruhman (above center), who co-founded a musicians’ co-op in western Montana that was struggling to get by on donations. Located in the small town of Ronan, on the Flathead Reservation, the Western Montana Musicians Co-op gives musicians of all ages and styles a place to perform and enjoy music. 

Holland suggested that instead of personally accepting a fee for the marketing collaboration he and Maxwell were creating, they double the amount and donate it to the musicians' co-op. Maxwell was immediately on board.

Holland and his fiancee, Abby Wren, drove to Montana from Los Angeles for the surprise and on Dec. 17 at the annual Holiday JAM Night, Holland presented Ruhman with a $5,000 check from JAMBAR. 

"We were so blown away by this incredible and generous donation from JAMBAR," says Ruhman. Calling the windfall “truly epic,” he said the donation will pay for a new sound system to replace the co-op’s old, damaged set-up.

“With JAMBAR's help, we will now be able to record our community's musical creations, and partner with local youth who can then mix and master it, and share with our members as polished recordings.”

Maxwell is thrilled about the joint effort. “Doug’s co-op falls completely in line with our mission of supporting organizations that share the transformative power of music with their communities,” she says. “I know first-hand the importance of music - it was a huge part of my healing process after my husband Brian’s death. The prospect of being able to work with Wade again and help an entire town was hugely rewarding.” 

Holland and his team captured footage of the night in Montana and posted videos on Instagram and TikTok. JAMBAR created a discount code to support its partnership with Holland and will honor 20% off online sales through Jan. 31, 2023. Enter STOKE20 at checkout.

JAMBAR also continues its ongoing philanthropic relationships with organizations that include Positive Coaching Alliance, the California Jazz Conservatory and the Marin County Bicycle Coalition. Click here to learn more about JAMBAR’s philanthropic mission.

JAMBARs are available online at JAMBAR.com, on Amazon.com, and also at leading natural food and specialty stores including Good Earth Natural Foods, United Markets, Scotty’s Market, Safeway, Nugget Markets, Mollie Stone’s, Jimbo’s, Woodlands and more. 

Visit the JAMBAR booth at Natural Products Expo West and meet Jennifer and Wade on March 7 (Booth #151).

Media Contacts
Allison Salvati, Compass Natural, allison@compassnatural.com
Debbie Pfeifer, JAMBAR, pfeiferworks@gmail.com