Is 2024 the Year Regenerative Agriculture Takes Root?

This article first appeared in Presence Marketing’s January 2024 newsletter.

By Steven Hoffman

In 1942, J.I. Rodale first popularized the term organic in the U.S. with the launch of Organic Farming and Gardening Magazine. Some 45 years later, in the 1970s, J.I.’s son Robert Rodale introduced the phrase “regenerative organic.” Robert’s goal was to describe an approach to farming that combined organic practices with a more holistic approach to land management and a focus on rebuilding soil health. Yet it’s only been in the past few years that the term has gained more widespread traction.

With the release in 2023 of two full-length feature documentary films, Common Ground and Organic Rising, along with increased adoption among farmers and producers, awareness of regenerative agriculture is set to gain ground in the coming year among large-scale food manufacturers, policymakers, researchers, the general public and more. Today, advocates of regenerative agriculture say it is the best way to produce healthier food and promote local and rural economies. And, by sequestering carbon back into soils, it can also play a significant role in mitigating climate change.

“2024 indeed will be marked as the year of regenerative agriculture. Why? We are closing in on a tipping point of awareness and collective action is being realized on a huge scale. Not only is soil and regenerative agriculture finally making its way as a leading climate, water and health solution, but we are also showing up as one of the biggest economic solutions for rural economies and businesses across the world,” said Finian Makepeace, Co-founder and Chief Strategy Officer of the nonprofit organization Kiss the Ground and Producer of the films Kiss the Ground and its sequel Common Ground.

“With the recent film Common Ground, and many other feature films and shows in this space sharing the story along with the incredible build of awareness brought on by Save Soil and others, we are seeing a dramatic increase in people comprehending the soil solution. With brands and businesses, there are huge commitments around regenerative agriculture for 2030. I believe 2024 will be a year of turning on those actions and increasing the integrity of their proposed programs. Regarding regenerative agriculture, I feel that 2024 will be the year that the world’s regen leaders find common ground and agree upon a definition that will allow for many more to work and support this space functionally,” Makepeace added.

“I do think that 2024 could be the best year yet for regenerative agriculture. While there is still disagreement over the definition, there is significant consensus that it includes a keen focus on building soil health, enhancing biodiversity, humanely integrating livestock and including worker fairness. New certification and verification programs like Regenerative Organic Certified, Certified Regenified, and Soil & Climate Health provide a lot of support and tools for farmers who want to incorporate more regenerative practices,” said Elizabeth Candelario, Director of Strategic Partnerships for MAD Agriculture, an organization that works with farmers and industry to advance regenerative practices.

In addition, Candelario said, “While their motivations may vary — from mission alignment to strengthening supply chains to mandatory ESG reporting — food companies are (finally) paying attention to the agriculture that is producing their ingredients. And food was finally on the table at the recent COP28 climate summit. The conference opened with a declaration on sustainable agriculture, signed by more than 130 countries, and ended with a final agreement that acknowledges for the first time that sustainable agriculture needs to be included in climate change solutions.”

Regenerative Products Sales Take Off
Now, the marketplace is responding. According to the Regenerative Organic Alliance Impact Report 2022 – 2023, sales of Regenerative Organic Certified (ROC®) products grew an average of 22% from EOY 2022 to EOY 2023, with sales totaling nearly $40 million in 2023. Companies including Dr. Bronner’s, Patagonia, Lundberg Family Farms, Manitoba Harvest, Bonterra and others are leading the certification efforts and serving as role models for other brands.

According to the Impact Report and based on SPINS data, revenue from sales of ROC® products in natural and multi-outlet grocers increased by one-third compared to the same period in the previous year. In addition, the number of ROC® SKUs in the market increased nearly forty-fold in 2023, “indicative of continued growth potential,” the report said. “By offering Regenerative Organic Certified products, brands are responding to the consumer desire to have their purchase make a positive impact at every level: environmentally, ethically, and socially,” the report concluded.

Globally, the market size for regenerative agriculture reached US$975.2 million in 2022, and is projected to be worth US$4.3 billion by 2032, poised to grow at a CAGR of 15.97% from 2023 to 2032, according to a June 2023 report from Precedence Research. North America generated more than 37% of the revenue share in 2022, Precedence Research reported.

While regenerative agriculture practices aren’t yet familiar to most Americans (just one in five consumers surveyed by Food Insight in 2022 said they’d heard of regenerative agriculture), 73% of consumers agreed they would be more likely to trust retailers and brands that implement regenerative agriculture programs, and 72% agreed that they would be more like to purchase from them, Supermarket Perimeter reported in October 2023.

Major retailers are taking notice. In December 2023, Whole Foods Market announced that it had implemented new standards to protect pollinator health. As such, the retailer will now require all fresh produce and floral suppliers to implement supply chain practices that help protect honeybees and other native pollinators.

Speaking to executives at Progressive Grocer’s Grocery Impact conference in November 2023, Whole Foods CEO Jason Buechle said, “Whole Foods Market invites you to help us start a ripple effect of change that will fix our broken food system. The decisions we make as a business — even the smallest ones — in how food is raised and grown today can have a profound and lasting impact on nourishing people and the planet for future generations to come. One of the biggest challenges our food system is facing now and will continue [to face] in the future is the climate crisis. If we continue farming in the large-scale, mechanized way that much of the industry currently does, our topsoil is not going to have the nutrient density it needs to grow the foods we know and love today,” Buechle said.

To address this challenge, Buechle reported that the retailer is working with farmers, ranchers, suppliers, scientists and other experts, as well as leading organizations, to leverage regenerative agriculture to evolve the practices used to grow, raise and produce the products that it sells. A focus on regenerative agriculture and responsible sourcing is an essential part of the retailer’s value proposition, which remains strong despite the mainstreaming of natural foods and the effects of inflation on consumer spending, according to Buechle.

Regenerative Food and Agriculture in 2024
In October 2023, Forbes reported that water stewardship will one of the biggest food trends in 2024. “As the tides of environmental consciousness continue to shape consumer choices, it is no wonder that water stewardship is set to become one of the top food trends for 2024,” wrote Senior Contributor Daphne Ewing-Chow.

“The global agri-food industry— valued at $6 trillion— is one of the most highly exposed to water risks, with water stress impacting many of the world’s largest food-exporting countries. Paradoxically, despite mounting perils to both food and water security stemming from water depletion, pollution, and climate-induced droughts, the food and agri-business sector is a chief contributor to the problem, accounting for a substantial 70% of all freshwater withdrawals,” she continued.

According to Ewing-Chow, “Regenerative agriculture plays a pivotal role in enhancing soil health, facilitating nutrient retention, bolstering natural resilience to environmental challenges, and mitigating erosion. This contributes to the conservation of water resources and the enhancement of ecosystem water quality, reducing the volume of water required for farming activities and decreasing harmful water and nutrient runoff from agricultural lands.”

Forbes also reported that in September 2023, SAI Platform, a network comprising 170 major food companies dedicated to sustainability, unveiled a global framework outlining the transition to regenerative agriculture for food businesses. A number of mainstream food brands such as Unilever, Nestlé, McDonald’s, Danone, and General Mills have already committed their support for regenerative agriculture, Forbes reported.

Greater technical innovation and research into regenerative agriculture will continue over the coming year, the Global Ag Tech Initiative predicted in its December 2023 report, 5 AgTech Trends to Watch in 2024. “Essentially mimicking natural process and biodiversity on agricultural land, the ultimate aim of regenerative agriculture is to improve soil health in order to boost yield. To address the challenges of climate change and feed a global population of over 8 billion, regenerative agriculture is vital. Digital tools use accurate, up-to-date data to create tailored regenerative agriculture solutions. These consider soil conditions, weather conditions, microclimates, and current crop growth or land use, as well as individual budgets and local regulations. Platforms offering site specific data will likely reign supreme in 2024. A view of sustainability that extends beyond simple carbon metrics and one-size-fits-all solutions is necessary and will enable the establishment of realistic, actionable objectives for growers, promoting sustainability and formulating strategies tailored to local environments,” the report said.

Beyond Food – Regenerative Fashion Threads the Needle
On the textile and fiber front, companies including fashion leader Mango will begin incorporating regeneratively grown cotton into its 2024 fashion collections, the Fashion Network reported in December 2023. The company has partnered with Materra, a British-Indian company specializing in regenerative cotton cultivation, and said it will be able to ensure complete traceability across the value chain of its cotton, from seed to final garment.

“As a global fashion company, our intent is clear: to contribute to creating a fairer society and reduce the fashion industry’s impact on the environment. This is why we ally ourselves with key partners like Materra, which will help us accelerate our path to ensuring that 100% of the fibers we use are sustainable by 2030,” said Andrés Fernández, Mango’s director of sustainability and sourcing.

Other fashion brands driving regenerative agriculture initiatives include J.Crew, Prana, Terra Thread and other textile and fiber companies that are members of the Regenerative Organic Alliance. “Big fashion brands and independent labels are embracing regenerative agriculture as a win-win solution that could allow them to source climate-positive materials. The challenge is that the concept doesn’t have a singular definition, and without clear standards it risks becoming a tool for greenwashing,” Business of Fashion reported in August 2023.

California Could Define Regenerative
Speaking of a definition, beginning in January 2024, the California Department of Food and Agriculture (CDFA), in collaboration with the State Board of Food and Agriculture, will host a series of public listening sessions to receive comments to help define “regenerative agriculture.”

“As interest in ‘regenerative agriculture’ continues to grow, we are seeing the introduction and evolution of the term in California policies and programs,” CDFA said. “Incorporating a definition of regenerative agriculture for state policies and programs provides a science-based criterion for the designation or recognition of the term ‘regenerative’ in agriculture-related policies of the state. By defining ‘regenerative agriculture’ and its associated practices, we are working to formalize holistic methods of farming that are designed to protect, sustain and enhance natural resources on our farms and farming communities throughout California,” the agency said.

Max Goldberg, Editor and Publisher of Organic Insider, commented, “If California codifies or legally defines ‘regenerative agriculture’ … it will certainly raise the profile of this term among consumers and farmers may end up paying more attention to the way they manage their soil, which is a real positive. However, both the opportunity for greenwashing and the consequences for organic could be severe,” he cautioned.

“At its core, the regenerative agriculture controversy stems from the question of whether a farming practice can be truly ‘regenerative’ if super-toxic chemicals, such as glyphosate or dicamba, are applied to the crops. There is no question that the regenerative movement has brought incredible attention to soil health … and that it has led to very important steps forward in farming practices around the world. But with all of the positive developments, ‘regenerative’ is ripe for abuse and greenwashing, and the multinational chemical companies, who have no intention of minimizing the importance of GMO seeds and synthetic pesticides, are eagerly embracing the term,” Goldberg added.

Elizabeth Whitlow, Executive Director of the Regenerative Organic Alliance, which manages the Regenerative Organic Certified program, told Organic Insider that she believes that California needs to act with real caution. “There are many groups and farmers advocating for ‘regenerative agriculture’ that are doing some excellent and extremely vital work. My concern, however, is that if the state defines ‘regenerative agriculture’ and it excludes organic, it could have the unintended effect of actually doing a lot more harm than good. Bad actors greenwashing the term is a real threat, and all stakeholders in California’s organic industry need to be fully engaged and on board with how the state is going to define ‘regenerative agriculture.’ The stakes are very high, for both California and our entire country, and this process cannot be rushed,” she said.

Woody Harrelson’s Regenerative Reason for Hope
Three-time Oscar nominated actor and environmental activist Woody Harrelson, in a December 2023 Op-Ed in The Wrap, expressed that, after serving as a co-narrator on the film Common Ground, he is “no longer hopeless for the future.”

Harrelson writes:

We stand at a crossroads, facing two paths. One leads to climate chaos, food shortages, deserts expanding and a biodiversity crash. The other involves rethinking our relationship with nature by choosing regenerative agriculture. The regenerative path can give us abundant, nutritious food, thriving ecosystems and a future for generations to come.

I had a surreal moment when I met King Charles and he said he loved “Kiss the Ground” so much he personally sent it to 1,000 people. I hope the same is true of “Common Ground” – I hope thousands of people send the new documentary to thousands of their friends.

I’ve never been a big believer in the political process in this country, but I believe in people. Congress is currently debating something called the Farm Bill. There are a lot of good people in America, who deserve to eat clean food, and it would be refreshing to see Washington prioritize communities over commodities.

I’m no longer hopeless. I’m actually inspired. In fact, I’m committed to using my voice and activism to make the regenerative agriculture movement spread far and wide.

We don’t just need to support soil in the Farm Bill — we need to make the effort in every way we can, from turning our lawns into food gardens and our food waste into compost, to buying food from local regenerative farmers and ranchers. We all eat and we can all support the people who are doing the hard work to feed the world with healthy regenerative food. We can vote with our dollars.

One thing is for certain, it’s time for a change. Soil is our common ground. 

Let’s make regenerative agriculture our priority. 

Learn More
Growing Life: Regenerating Farming and Ranching, by André Leu, December 2021

Food Climate and Nature FAQs, The Nature Conservancy, Sept. 1, 2023

Regeneration International, a global nonprofit organization and educational resource

44th Annual EcoFarm Conference, Pacific Grove, California, Jan. 17-20, 2024

Regenerative Business Live, United Nations, New York, NY, May 7, 2024

Steven Hoffman is Managing Director of Compass Natural, providing public relations, brand marketing, social media, and strategic business development services to natural, organic, sustainable and hemp/CBD products businesses. Compass Natural serves in PR and programming for NoCo Hemp Expo and Southern Hemp Expo, and Hoffman serves as Editor of the weekly Let’s Talk Hemp Newsletter, published by We are for Better Alternatives. Contact steve@compassnaturalmarketing.com.

Organic agriculture as a solution to climate change

Source: Wikimedia Commons

Organic agriculture as a solution to climate change

Feb 03, 2016
[Photo credit: Timothy Swinson]

Photo credit: Timothy Swinson

We’ve all heard about the effects that climate change is having on our Earth: hotter temperatures, sea level rises that threaten to gobble up our coast lines, and more severe weather events including droughts and flooding. The consequences are dire, but what can we as individuals do to remedy the situation? Should we give up our cars or vow to never set foot on a plane again? Luckily, combating climate change can be as simple as supporting organic agriculture. Numerous studies have demonstrated how switching from conventional to organic farming methods can decrease the amount of carbon in the atmosphere, and reduce greenhouse gas emissions and energy usage all while increasing our food security.

[Photo credit: Mikael Miettinen]

Photo credit: Mikael Miettinen

One of the primary ways in which humans contribute to global warming is by releasing the greenhouse gas carbon dioxide (CO2) into the atmosphere by burning fossil fuels such as gas or oil. For example, every time we drive our cars, we release CO2 into the atmosphere. As the amount of CO2 in the atmosphere increases, so will the severity of climate change. One way to reduce atmospheric CO2 and combat global warming is by transferring the carbon from the atmosphere onto the Earth’s surface. Soil contains more carbon than all of the air and forests in the world, and it also happens to be one of the easiest places to deposit carbon from greenhouse gasses.

[Photo Credit: Dwight Sipler]

Photo Credit: Dwight Sipler

According to a study published in the journalScience, we could remove up to 78 Gt (78,000,000,000 tons) of carbon from the atmosphere simply by rejuvenating soils that have been depleted of carbon by conventional farming methods. That’s enough to offset up to 15% of the entire world’s fossil fuel emissions. A study published in the Proceedings of the National Academy of the Sciences, determined that organic farming is an effective way to simultaneously restore carbon to our soils and reduce carbon in the atmosphere. Furthermore, a 30-year study comparing organic and conventional farming methods conducted by the Rodale Institute found that soils farmed using organic methods were healthier and continued to experience an increase in carbon-based organic matter over time. On the other hand, soils farmed using conventional methods saw reductions in soil carbon and nutrients.

[Photo credit: Chafer 33]

Photo credit: Chafer 33

Organic agriculture also leaves a much smaller environmental footprint than conventional agriculture. Research published in Current Agriculture Research Journal and by the Rodale Institute found that organic farming methods release significantly fewer greenhouse gasses and use less energy than conventional farming methods. Conventional farming relies heavily on the use of chemical fertilizers, herbicides, and pesticides. The synthesis, transport and application of these chemicals are very energy intensive. The Farm System Trials by the Rodale Institute found a 45% increase in energy use with conventional farming methods when compared to organic methods. Greenhouse gas emissions were 40% lower in organic farm systems than in conventional farming systems due to a combination of reduced need for fossil fuels and lower N2O emissions.

Have you ever noticed that during some years, produce is more expensive than it is in other years? Oftentimes this is because bad weather has destroyed crops, leading to a lower yield and forcing farmers to charge you more to make up for their losses. Climate change is ushering in a new era of climate extremes including severe droughts and heavy rains. According to the United States Global Change Research Project,farmers are already experiencing a decline in agricultural yields due to extreme weather events.

[Photo credit: Max Wolfe]

Photo credit: Max Wolfe

In a study comparing organic and conventional systems researchers found that organic farmlands performed better during droughts by capturing and storing water more efficiently than conventional farms. These same fields also outperformed the conventionally farmed fields during heavy rainstorms because they experienced less runoff and erosion. In a world where a more volatile climate is becoming the norm, organic agriculture is more resilient, ensuring greater food security than conventional agriculture. As Steve Hoffman from Compass Natural and Regeneration International says in his blogOrganic, Regenerative Agriculture a Low-Cost Solution to Climate Change,“It seems like a powerful solution to climate change lies literally right under our feet.”

To find out more about how organic agriculture can provide a solution to climate change, check out the panel discussion “Organic & Carbon: The Climate Change Connection”—which includes The Organic Center’s Science Advisory Board Member Dr. Kathleen Delate—at Natural Products Expo West this March.

Session Details

Date: Thursday, March 10, 2016

Time: 10:30 – 11:30 a.m.

Location: Anaheim Marriott, Grand Ballroom F

Track: Cultivating Organic

Title: Organic & Carbon: The Climate Change Connection

Confirmed Speakers: John Roulac (Nutiva), Tom Newmark, Kathleen Delate, Logan Peterman

Regenerative Agriculture a Low-Cost Solution to Climate Change

Source: Wikimedia Commons

Editor's Note: Compass Natural's Director Steven Hoffman will be attending the COP21 Global Climate Summit in Paris in December 2015 on behalf of Regeneration International to promote the power of organic, regenerative agriculture to help feed the world AND cool the planet. Learn more here and on Facebook. What is the cost of preventing global warming? Not that expensive, really, if one considers switching to widely available and inexpensive organic farming practices, reported Rodale Institute in a landmark White Paper published in May 2014.

In fact, said Rodale after conducting more than 30 years of ongoing field research, organic farming practices and improved land management can move agriculture from one of today’s primary sources of global warming and carbon pollution to a potential carbon sink powerful enough to sequester 100% of the world’s current annual CO2 emissions.

Thus, a term coined years ago by organic pioneer Robert Rodale is now newly emerging: Regenerative Agriculture, with the power to "feed the world and cool the planet," say the founders of Regeneration International, a nonprofit organization dedicated to advancing organic, regenerative agriculture and land management worldwide as a solution to combat climate change. Rodale’s researchers point to organic farming as a way to reduce energy inputs and minimize agriculture’s impact on global warming, draw down carbon from the atmosphere into healthy, organic soils, and also help farmers better adapt to rising global temperatures and extreme weather.

“Simply put, recent data from farming systems and pasture trials around the globe show that we could sequester more than 100% of current annual CO2 emissions with a switch to widely available and inexpensive organic management practices, which we term ‘regenerative organic agriculture.’ These practices work to maximize carbon fixation while minimizing the loss of that carbon once returned to the soil, reversing the greenhouse effect, said the study’s authors.

Or, as the Wall Street Journal reported in a May 2014 feature article, “Organic practices could counteract the world’s yearly carbon dioxide output while producing the same amount of food as conventional farming…”

It seems like a powerful solution to climate change lies literally right under our feet.

Conventional Agriculture Adds Heat The global food system is estimated to account for one-third or more of the world’s total greenhouse gas emissions, says Anna Lappe, author of Diet for a Hot Planet. Much of the fossil fuel used in commercial agriculture comes not only from running tractors and machinery, but also because petroleum is a primary ingredient in synthetic pesticides, herbicides and fertilizers, widely used in conventional agriculture.

While insisting that pesticides and GMOs are the only way to feed a growing population, conventional agriculture and livestock production are today a significant part of the problem, says Rodale, and also are responsible for widespread clearing of forests, grasslands and prairies. Palm oil production alone, with its destruction of the world’s largest rainforest region, is why Indonesia is the world’s third largest greenhouse gas producer.

Also, synthetic nitrogen fertilizer is known to release large amounts of nitrous oxide into the atmosphere, a potent GHG and a primary threat to earth’s ozone layer. Synthetic nitrogen fertilizer also is responsible for the Dead Zone in the Gulf of Mexico, an oxygen-depleted area the size of New Jersey in which no fish can survive.

Organic A Cool Solution According to Dr. David Pimentel of Cornell University, author of Food, Energy and Society, organic agriculture has been shown to reduce energy inputs by 30%. Organic farming also conserves more water in the soil and reduces erosion. Also, healthy organic soils tie up - or sequester - carbon in the soil, helping to reduce CO2 levels in the atmosphere.

“On-farm soil carbon sequestration can potentially sequester all of our current annual global greenhouse gas emissions of roughly 52 gigatonnes of carbon dioxide equivalent (~52 GtCO2e). Indeed, if sequestration rates attained by exemplar cases were achieved on crop and pastureland across the globe, regenerative agriculture could sequester more than our current annual carbon dioxide (CO2) emissions,” Rodale concluded.

Farming in a Warmer Future Changes in temperature caused by global warming could have dramatic effects on agriculture. Extreme weather, rising temperatures, drought and flood caused by global warming all could have an adverse impact on yield, disease and insect pests.

Organic farmers may be better able to adapt to climate change, in that healthy organic soils retain moisture better during drought, making it more available to plant roots. Also, organic soils percolate water better during floods, helping to decrease runoff and soil erosion.

According to Rodale Institute’s 30-year field trials, in good weather, yields for organic and conventional corn and soybeans are comparable. However, organic soils are 28-70% higher in production in periods of drought compared to conventional soils. Researchers at the University of Michigan similarly found that while yields are comparable in developed countries, organic farms in developing countries can produce 80% more than conventional farms.

Rodale also found that during flood, there is 25-50% more water infiltration in organic soils, thus preventing runoff and erosion. Carbon-rich organic soils act as a sponge: for every pound of carbon increased in the soil matter, you can add up to 40 lb. of additional water retention, says Rodale.

For developing nations, organic farming could make a huge difference in adapting to climate change. According to the UN Food and Agriculture Organization, organic farming can be more conducive to food security in Africa than most conventional production systems, and it is more likely to be sustainable in the long term. Furthermore, the FAO found that organic agriculture could build up natural resources, strengthen communities, and improve human capacity, “thus improving food security by addressing many different causal factors simultaneously.”

The National Sustainable Agriculture Coalition reported, “Sustainable and organic agricultural systems offer the most resilience for agricultural production in the face of the extreme precipitation, prolonged droughts and increasingly uncertain regional climate regimes expected with rapid global warming.”

Resources:

Regeneration International

Carbon Underground

Rodale Institute

Sustainability = Innovation

Photo: Pexels

How do we grapple with the specter of climate change and integrating sustainability into meaningful business strategies in the communities we serve?

Sustainability is a doorway through which business leaders can alter the impact on the environment of products brought to market. According to an article published in the September 2009 Harvard Business Review, sustainability is not the bottom line burden many executives believe it is. Instead, becoming environmentally friendly can lower costs and increase revenues and it is the driving force for innovation. With examples from case studies, the authors claim that “only companies that make sustainability a goal will achieve competitive advantage – that means rethinking business models as well as products, technologies, and processes.”

Many of you may already be on the path of integrating sustainable principles into your business strategy. Also you may already have a handle on your direct and indirect greenhouse gas emissions and how the cost of carbon will impact the supply chains you depend upon. However, if this aspect is new territory or you are not sure where to start or even if it is relevant or is just going to add costs, then be assured there is growing expertise available to help you. Climate change is now an important issue that needs to be integrated into your business practices. Be open to the vast terrain of sustainable, eco-friendly practices as that is the home of innovation and distinction. And don’t be afraid to ask for directions….

Photo: Compass Natural

Our community of Boulder, Colorado, is tackling the issue by setting a goal of reducing the current carbon footprint to 7% below 1990 levels by 2012 through instituting a host of initiatives and programs to enroll individuals and businesses in reducing their generation of greenhouse gases. Recently in Boulder, Best Organics (an organic and eco-friendly gift company that Steve Hoffman and I co-own), Natural Capitalism Solutions and Sterling Rice Group partnered to host climate hero, Bill McKibben, a renowned author and co-founder of 350.org. The gathering brought together thought leaders, leaders from organic and natural products, green building and alternative energy sectors, as well as staff from the City of Boulder and elected officials. The vision was simple:  have a dialogue and explore together how Boulder is addressing its carbon footprint and how each individual and business has a part to play in meeting the community’s goals.

Today, there is tremendous opportunity for business to be a source of positive change that benefits society while also benefiting the bottom line. As Albert Einstein so aptly said, “No problem can be solved from the same level of consciousness that created it.” There is a need for leadership and talent for developing a low-carbon economy.

Drawing once again from the article in Harvard Business Journal, “the current economic system has placed enormous pressures on the planet while catering to the needs of only about a quarter of the people on it, but over the next decade twice that number will become consumers and producers. Traditional approaches to business will collapse, and companies will have to develop innovative solutions. That will happen only when executives recognize the simple truth: Sustainability = Innovation.”