Steve Hoffman 1/4/24 Steve Hoffman 1/4/24

Is 2024 the Year Regenerative Agriculture Takes Root?

This article first appeared in Presence Marketing’s January 2024 newsletter.

By Steven Hoffman

In 1942, J.I. Rodale first popularized the term organic in the U.S. with the launch of Organic Farming and Gardening Magazine. Some 45 years later, in the 1970s, J.I.’s son Robert Rodale introduced the phrase “regenerative organic.” Robert’s goal was to describe an approach to farming that combined organic practices with a more holistic approach to land management and a focus on rebuilding soil health. Yet it’s only been in the past few years that the term has gained more widespread traction.

With the release in 2023 of two full-length feature documentary films, Common Ground and Organic Rising, along with increased adoption among farmers and producers, awareness of regenerative agriculture is set to gain ground in the coming year among large-scale food manufacturers, policymakers, researchers, the general public and more. Today, advocates of regenerative agriculture say it is the best way to produce healthier food and promote local and rural economies. And, by sequestering carbon back into soils, it can also play a significant role in mitigating climate change.

“2024 indeed will be marked as the year of regenerative agriculture. Why? We are closing in on a tipping point of awareness and collective action is being realized on a huge scale. Not only is soil and regenerative agriculture finally making its way as a leading climate, water and health solution, but we are also showing up as one of the biggest economic solutions for rural economies and businesses across the world,” said Finian Makepeace, Co-founder and Chief Strategy Officer of the nonprofit organization Kiss the Ground and Producer of the films Kiss the Ground and its sequel Common Ground.

“With the recent film Common Ground, and many other feature films and shows in this space sharing the story along with the incredible build of awareness brought on by Save Soil and others, we are seeing a dramatic increase in people comprehending the soil solution. With brands and businesses, there are huge commitments around regenerative agriculture for 2030. I believe 2024 will be a year of turning on those actions and increasing the integrity of their proposed programs. Regarding regenerative agriculture, I feel that 2024 will be the year that the world’s regen leaders find common ground and agree upon a definition that will allow for many more to work and support this space functionally,” Makepeace added.

“I do think that 2024 could be the best year yet for regenerative agriculture. While there is still disagreement over the definition, there is significant consensus that it includes a keen focus on building soil health, enhancing biodiversity, humanely integrating livestock and including worker fairness. New certification and verification programs like Regenerative Organic Certified, Certified Regenified, and Soil & Climate Health provide a lot of support and tools for farmers who want to incorporate more regenerative practices,” said Elizabeth Candelario, Director of Strategic Partnerships for MAD Agriculture, an organization that works with farmers and industry to advance regenerative practices.

In addition, Candelario said, “While their motivations may vary — from mission alignment to strengthening supply chains to mandatory ESG reporting — food companies are (finally) paying attention to the agriculture that is producing their ingredients. And food was finally on the table at the recent COP28 climate summit. The conference opened with a declaration on sustainable agriculture, signed by more than 130 countries, and ended with a final agreement that acknowledges for the first time that sustainable agriculture needs to be included in climate change solutions.”

Regenerative Products Sales Take Off
Now, the marketplace is responding. According to the Regenerative Organic Alliance Impact Report 2022 – 2023, sales of Regenerative Organic Certified (ROC®) products grew an average of 22% from EOY 2022 to EOY 2023, with sales totaling nearly $40 million in 2023. Companies including Dr. Bronner’s, Patagonia, Lundberg Family Farms, Manitoba Harvest, Bonterra and others are leading the certification efforts and serving as role models for other brands.

According to the Impact Report and based on SPINS data, revenue from sales of ROC® products in natural and multi-outlet grocers increased by one-third compared to the same period in the previous year. In addition, the number of ROC® SKUs in the market increased nearly forty-fold in 2023, “indicative of continued growth potential,” the report said. “By offering Regenerative Organic Certified products, brands are responding to the consumer desire to have their purchase make a positive impact at every level: environmentally, ethically, and socially,” the report concluded.

Globally, the market size for regenerative agriculture reached US$975.2 million in 2022, and is projected to be worth US$4.3 billion by 2032, poised to grow at a CAGR of 15.97% from 2023 to 2032, according to a June 2023 report from Precedence Research. North America generated more than 37% of the revenue share in 2022, Precedence Research reported.

While regenerative agriculture practices aren’t yet familiar to most Americans (just one in five consumers surveyed by Food Insight in 2022 said they’d heard of regenerative agriculture), 73% of consumers agreed they would be more likely to trust retailers and brands that implement regenerative agriculture programs, and 72% agreed that they would be more like to purchase from them, Supermarket Perimeter reported in October 2023.

Major retailers are taking notice. In December 2023, Whole Foods Market announced that it had implemented new standards to protect pollinator health. As such, the retailer will now require all fresh produce and floral suppliers to implement supply chain practices that help protect honeybees and other native pollinators.

Speaking to executives at Progressive Grocer’s Grocery Impact conference in November 2023, Whole Foods CEO Jason Buechle said, “Whole Foods Market invites you to help us start a ripple effect of change that will fix our broken food system. The decisions we make as a business — even the smallest ones — in how food is raised and grown today can have a profound and lasting impact on nourishing people and the planet for future generations to come. One of the biggest challenges our food system is facing now and will continue [to face] in the future is the climate crisis. If we continue farming in the large-scale, mechanized way that much of the industry currently does, our topsoil is not going to have the nutrient density it needs to grow the foods we know and love today,” Buechle said.

To address this challenge, Buechle reported that the retailer is working with farmers, ranchers, suppliers, scientists and other experts, as well as leading organizations, to leverage regenerative agriculture to evolve the practices used to grow, raise and produce the products that it sells. A focus on regenerative agriculture and responsible sourcing is an essential part of the retailer’s value proposition, which remains strong despite the mainstreaming of natural foods and the effects of inflation on consumer spending, according to Buechle.

Regenerative Food and Agriculture in 2024
In October 2023, Forbes reported that water stewardship will one of the biggest food trends in 2024. “As the tides of environmental consciousness continue to shape consumer choices, it is no wonder that water stewardship is set to become one of the top food trends for 2024,” wrote Senior Contributor Daphne Ewing-Chow.

“The global agri-food industry— valued at $6 trillion— is one of the most highly exposed to water risks, with water stress impacting many of the world’s largest food-exporting countries. Paradoxically, despite mounting perils to both food and water security stemming from water depletion, pollution, and climate-induced droughts, the food and agri-business sector is a chief contributor to the problem, accounting for a substantial 70% of all freshwater withdrawals,” she continued.

According to Ewing-Chow, “Regenerative agriculture plays a pivotal role in enhancing soil health, facilitating nutrient retention, bolstering natural resilience to environmental challenges, and mitigating erosion. This contributes to the conservation of water resources and the enhancement of ecosystem water quality, reducing the volume of water required for farming activities and decreasing harmful water and nutrient runoff from agricultural lands.”

Forbes also reported that in September 2023, SAI Platform, a network comprising 170 major food companies dedicated to sustainability, unveiled a global framework outlining the transition to regenerative agriculture for food businesses. A number of mainstream food brands such as Unilever, Nestlé, McDonald’s, Danone, and General Mills have already committed their support for regenerative agriculture, Forbes reported.

Greater technical innovation and research into regenerative agriculture will continue over the coming year, the Global Ag Tech Initiative predicted in its December 2023 report, 5 AgTech Trends to Watch in 2024. “Essentially mimicking natural process and biodiversity on agricultural land, the ultimate aim of regenerative agriculture is to improve soil health in order to boost yield. To address the challenges of climate change and feed a global population of over 8 billion, regenerative agriculture is vital. Digital tools use accurate, up-to-date data to create tailored regenerative agriculture solutions. These consider soil conditions, weather conditions, microclimates, and current crop growth or land use, as well as individual budgets and local regulations. Platforms offering site specific data will likely reign supreme in 2024. A view of sustainability that extends beyond simple carbon metrics and one-size-fits-all solutions is necessary and will enable the establishment of realistic, actionable objectives for growers, promoting sustainability and formulating strategies tailored to local environments,” the report said.

Beyond Food – Regenerative Fashion Threads the Needle
On the textile and fiber front, companies including fashion leader Mango will begin incorporating regeneratively grown cotton into its 2024 fashion collections, the Fashion Network reported in December 2023. The company has partnered with Materra, a British-Indian company specializing in regenerative cotton cultivation, and said it will be able to ensure complete traceability across the value chain of its cotton, from seed to final garment.

“As a global fashion company, our intent is clear: to contribute to creating a fairer society and reduce the fashion industry’s impact on the environment. This is why we ally ourselves with key partners like Materra, which will help us accelerate our path to ensuring that 100% of the fibers we use are sustainable by 2030,” said Andrés Fernández, Mango’s director of sustainability and sourcing.

Other fashion brands driving regenerative agriculture initiatives include J.Crew, Prana, Terra Thread and other textile and fiber companies that are members of the Regenerative Organic Alliance. “Big fashion brands and independent labels are embracing regenerative agriculture as a win-win solution that could allow them to source climate-positive materials. The challenge is that the concept doesn’t have a singular definition, and without clear standards it risks becoming a tool for greenwashing,” Business of Fashion reported in August 2023.

California Could Define Regenerative
Speaking of a definition, beginning in January 2024, the California Department of Food and Agriculture (CDFA), in collaboration with the State Board of Food and Agriculture, will host a series of public listening sessions to receive comments to help define “regenerative agriculture.”

“As interest in ‘regenerative agriculture’ continues to grow, we are seeing the introduction and evolution of the term in California policies and programs,” CDFA said. “Incorporating a definition of regenerative agriculture for state policies and programs provides a science-based criterion for the designation or recognition of the term ‘regenerative’ in agriculture-related policies of the state. By defining ‘regenerative agriculture’ and its associated practices, we are working to formalize holistic methods of farming that are designed to protect, sustain and enhance natural resources on our farms and farming communities throughout California,” the agency said.

Max Goldberg, Editor and Publisher of Organic Insider, commented, “If California codifies or legally defines ‘regenerative agriculture’ … it will certainly raise the profile of this term among consumers and farmers may end up paying more attention to the way they manage their soil, which is a real positive. However, both the opportunity for greenwashing and the consequences for organic could be severe,” he cautioned.

“At its core, the regenerative agriculture controversy stems from the question of whether a farming practice can be truly ‘regenerative’ if super-toxic chemicals, such as glyphosate or dicamba, are applied to the crops. There is no question that the regenerative movement has brought incredible attention to soil health … and that it has led to very important steps forward in farming practices around the world. But with all of the positive developments, ‘regenerative’ is ripe for abuse and greenwashing, and the multinational chemical companies, who have no intention of minimizing the importance of GMO seeds and synthetic pesticides, are eagerly embracing the term,” Goldberg added.

Elizabeth Whitlow, Executive Director of the Regenerative Organic Alliance, which manages the Regenerative Organic Certified program, told Organic Insider that she believes that California needs to act with real caution. “There are many groups and farmers advocating for ‘regenerative agriculture’ that are doing some excellent and extremely vital work. My concern, however, is that if the state defines ‘regenerative agriculture’ and it excludes organic, it could have the unintended effect of actually doing a lot more harm than good. Bad actors greenwashing the term is a real threat, and all stakeholders in California’s organic industry need to be fully engaged and on board with how the state is going to define ‘regenerative agriculture.’ The stakes are very high, for both California and our entire country, and this process cannot be rushed,” she said.

Woody Harrelson’s Regenerative Reason for Hope
Three-time Oscar nominated actor and environmental activist Woody Harrelson, in a December 2023 Op-Ed in The Wrap, expressed that, after serving as a co-narrator on the film Common Ground, he is “no longer hopeless for the future.”

Harrelson writes:

We stand at a crossroads, facing two paths. One leads to climate chaos, food shortages, deserts expanding and a biodiversity crash. The other involves rethinking our relationship with nature by choosing regenerative agriculture. The regenerative path can give us abundant, nutritious food, thriving ecosystems and a future for generations to come.

I had a surreal moment when I met King Charles and he said he loved “Kiss the Ground” so much he personally sent it to 1,000 people. I hope the same is true of “Common Ground” – I hope thousands of people send the new documentary to thousands of their friends.

I’ve never been a big believer in the political process in this country, but I believe in people. Congress is currently debating something called the Farm Bill. There are a lot of good people in America, who deserve to eat clean food, and it would be refreshing to see Washington prioritize communities over commodities.

I’m no longer hopeless. I’m actually inspired. In fact, I’m committed to using my voice and activism to make the regenerative agriculture movement spread far and wide.

We don’t just need to support soil in the Farm Bill — we need to make the effort in every way we can, from turning our lawns into food gardens and our food waste into compost, to buying food from local regenerative farmers and ranchers. We all eat and we can all support the people who are doing the hard work to feed the world with healthy regenerative food. We can vote with our dollars.

One thing is for certain, it’s time for a change. Soil is our common ground.

Let’s make regenerative agriculture our priority.

Learn More
Growing Life: Regenerating Farming and Ranching, by André Leu, December 2021

Food Climate and Nature FAQs, The Nature Conservancy, Sept. 1, 2023

Regeneration International, a global nonprofit organization and educational resource

44th Annual EcoFarm Conference, Pacific Grove, California, Jan. 17-20, 2024

Regenerative Business Live, United Nations, New York, NY, May 7, 2024

Steven Hoffman is Managing Director of Compass Natural, providing public relations, brand marketing, social media, and strategic business development services to natural, organic, sustainable and hemp/CBD products businesses. Compass Natural serves in PR and programming for NoCo Hemp Expo and Southern Hemp Expo, and Hoffman serves as Editor of the weekly Let’s Talk Hemp Newsletter, published by We are for Better Alternatives. Contact steve@compassnaturalmarketing.com.

Steve Hoffman 4/14/23 Steve Hoffman 4/14/23

NoCo9 Hemp Pitch and WAFBA Award Winners Exemplify Innovation, Dedication in the Hemp Industry

FOR IMMEDIATE RELEASE

The ninth annual NoCo Hemp Expo, held March 29-31 in Colorado Springs, featured an awards ceremony and pitch slam.

LOVELAND, CO (April 11, 2023) – This year’s WAFBA Awards of Excellence were presented during a lively welcome reception to kick off the NoCo9 Hemp Expo at The Broadmoor Resort in Colorado Springs. Winners were announced to cheers and applause as industry participants gathered to celebrate the growth of the industry and its dedicated pioneers.

“I’m so glad to see everyone gathered again in the spirit of optimism and growth,” said Morris Beegle, producer of NoCo9 Hemp Expo and president of WAFBA, who presented many of the awards. “It’s great to see so many advances in the industry since last year.”

WAFBA Awards 2023:

Elevation Award (Advancing the Industry Through Impeccable Leadership)
Melissa Nelson
Someone who drives the industry forward by breaking down barriers, thus paving the way for others. They are an advocate who focuses on developing others while being committed to their own personal development. Their impact goes beyond the industry. Their values led them to influence positive change for marginalized, medically challenged or under-resourced individuals, communities and nonprofits.
2022 recipient: Carla Boyd

Community Economic Impact Award
IND Hemp
Someone who has demonstrated extraordinary stewardship by positively impacting their community through job creation and opportunity, contributing to clean-up, strengthening financial stability, inclusivity and leading by example. Dedicated to educating their community and developing bonds that will further their social impact.
2022 recipient: Melissa Nelson

Mother Earth Award (Lady of Agriculture)
Anndrea Hermann
A woman whose entrepreneurial spirit has ushered a new era of business leaders through her skills and execution in agriculture. She is a visionary who has cultivated relationships through education, inclusivity and collaboration. Her determination and dedication support our farmers and contribute immensely to building the supply chain, making her a trailblazer and an inspiration to others.
2022 recipient: Winona LaDuke

Best New Tech Award/Tech Innovation
Global Fiber Processing -- Structural Hemp Block
Bast Fibre Tech -- Sero Natural Hemp Fibre
A person or group whose work is at the forefront of the industry with their game-changing technical tools for improvement and impact to further the hemp industry. Their brand has grown exponentially over the last year, whose product or services filled a gap in the market or both.
2022 recipient: Corbett Hefner and Formation Ag

Carbon Solution Award
Patrick Brown -- Hempfinity/Brown Family Farms
Acting as a change agent through their processes and efforts by creating ways to reduce carbon emissions with their own practices and/or through the products they produce. They lead the way in lowering their carbon footprint while providing direction for others to do the same in the joint effort against the carbon crisis.
2022 recipient: Sergiy “Doctor Hemphouse” Kovalenkov

Legacy Award
Chris Boucher
This award is to honor a remarkable person whose legacy has and will continue to embolden others. They are well-respected and their efforts have not gone unrecognized. Their passion for hemp has not wavered. Their perseverance remained steady through challenges they may have faced over time.
2022 recipient: Tim Shaughnessy

The Das Award/aka The Service Award
Alex White Plume
Service is what life is all about. Service doesn’t have to be big and grandiose to be meaningful and make a difference. Goodness is the only investment that never fails. As we serve others, we are working on ourselves; every act, every word, every gesture of genuine compassion naturally nourishes our own hearts as well. Our rewards in life will always be in direct ratio to our service. Small acts, when multiplied by millions of people, can transform the world.
2022 recipient: Agua Das Ellis

Hemp Pitch Winners 2023
This year’s NoCo Hemp Expo also featured the second annual NoCo Hemp Pitch, where six finalist companies vied for prizes, including legal fees and other services.

Sponsored by Michael Best, a leading law firm serving the hemp and cannabis markets, the NoCo Hemp Pitch competition gave the finalists six minutes each to pitch their brand or idea to a live audience and to judges, who included hemp industry start-up consultants, attorneys and investors.

This year’s winners:
1st place: Bee Delightful, led by Skyler Johnstone and master beekeeper Daniel Weaver, produces wildflower honey from rescue bees in Central Texas and infuses the raw honey with a carefully extracted, naturally occurring cannabidiol (CBD) from organic hemp farms in Colorado, Oregon and Kentucky.

2nd place: Pure BioPlastics, led by Ed Lehrburger out of Colorado, creates hemp fiber produced by PureHemp, which has been manufactured and sold into various markets to make first-generation hemp plastics. During the past five years, the company has developed a new technology to convert hemp stalks into 100% bioplastics (second-generation hemp plastics).

Tree Free Hemp Charity Golf Challenge
The team from Sawyer Labs/Trusted Harvest won the first annual Tree Free Hemp Charity Golf Challenge, to benefit the Realm of Caring Foundation.

2024 Hemp Expo Announced
The 10th NoCo Hemp Expo will take place next year at The Broadmoor Resort in Colorado Springs, from March 20-22, 2024. To exhibit or sponsor, click here.

First Citizens Bank, EarthX, Patagonia Led Distinguished Group of Sponsors
NoCo Hemp Expo is pleased to recognize our Sponsors, including Presenting Sponsor First Citizens Bank. “Having a leading, agriculture-focused financial institution such as First Citizens Bank, with its 100-plus-year history of serving farmers and ag-related businesses, step up and serve as Presenting Sponsor of this year’s NoCo Hemp Expo is a huge statement, providing vital credibility and legitimization for the industry at a time when it’s needed most,” said Beegle. “We’re also thrilled to welcome EarthX as our Environmental NGO partner and Patagonia as Sustainable Apparel Sponsor. Additional lead sponsors include Global Fiber Processing, Michael Best, CannaConsortium, Advanced Bio-Materials Technologies, Divita Hemp Block & Weaving Vibes. We are very excited about these categories that bring focus to areas where hemp can make a difference in sustainability and improving the environment.”

About NoCo Hemp Expo
For a decade, NoCo Hemp Expo — the world’s most comprehensive industrial hemp exposition and conference — has brought together international business and government leaders, academics, nonprofits, media and the public to collaborate on important initiatives, opportunities and solutions for the future of a crop and an industry that can have significant positive impact on human, animal and planetary health.

NoCo is produced by We Are For Better Alternatives (WAFBA), a leading organization dedicated to the advancement and advocacy of hemp farming, processing, production, innovation, education and legalization. WAFBA also is the publisher of Let’s Talk Hemp, the industry’s leading news source. Learn more about the hemp and cannabis industry and subscribe to the latest news at www.letstalkhemp.com.

Contact
Morris Beegle, WAFBA, info@nocohempexpo.com
Steven Hoffman, Compass Natural, steve@compassnaturalmarketing.com, tel 303.807.1042

Steve Hoffman 4/4/23 Steve Hoffman 4/4/23

NoCo9 Speakers Urge Industry Unity Moving Forward

FOR IMMEDIATE RELEASE

The ninth annual NoCo Hemp Expo featured numerous speakers who emphasized the importance of the hemp industry heading into the future with shared goals and values.

LOVELAND, CO (April 4, 2023) – The 9th annual NoCo Hemp Expo, the world’s most comprehensive hemp business conference and trade show, featured speakers from all over the hemp business world, who came together to move the industry forward with examinations of policy, processing, supply chain and opportunity. Over three days of programming, speakers and workshops focused on the need for a united voice if the industry is to achieve its potential.

In his opening remarks, show producer Morris Beegle noted that industry leaders agree on 95% of what needs to be done to advance the hemp supply chain. “We need to leave the 5% behind and join hands to march with one voice to make this hemp industry what we know it can be,” he said.

Longtime industry leader and cannabis legal expert Bob Hoban echoed the message, urging hemp industry participants to look at their competition as “co-opetition” and reminding the audience that the hemp supply chain is complex. “Everyone is under the misconception that they can do things on their own,” he said.

Unprecedented Partnership and Collaboration
Jared Stanley, chief operating officer of CBD company Charlotte’s Web, said partnerships like the one his firm has with Major League Baseball will propel the hemp industry’s success. “Education is the foundation of our partnership,” he said. Stanley also noted that the company’s mission and vision “aligned” with the MLB’s, with both organizations dedicated to player wellness. It is the first such partnership for a CBD brand and a national athletic league.

In an unprecedented meeting, over 50 participants from more than 10 hemp advocacy and policy organizations gathered to emphasize the points where they agree on moving federal policy ahead. U.S. Hemp Roundtable General Counsel Jonathan Miller opened the meeting by saying that he hoped participants would stay positive and work together to gain more policy advantages for the industry.

Expo producer Morris Beegle was upbeat.

“I have always focused on optimism, positivity and bringing industry stakeholders together,” Beegle said. “I’m pleased with the energy and outcome of this year's three-day show.”

NoCo Hemp Expo will take place again next year at The Broadmoor Resort in Colorado Springs, from March 20-22, 2024.

2024 NoCo10 Announced
The 10th NoCo event will be held at The Broadmoor from March 20-22, 2024. To exhibit or sponsor, click here.

Contact
Morris Beegle, WAFBA, info@nocohempexpo.com
Steven Hoffman, Compass Natural, steve@compassnaturalmarketing.com, tel 303.807.1042

Steve Hoffman 3/27/23 Steve Hoffman 3/27/23

NoCo9 Kicks Off at the Broadmoor Resort Newly Renovated to Include Green Initiatives

The ninth annual NoCo Hemp Expo begins Tuesday with a charity golf tournament followed by three robust days of programming in Colorado Springs

LOVELAND, CO (March 27, 2023) – The 9th annual NoCo Hemp Expo, the world’s most comprehensive hemp business conference and trade show, will kick off with the Tree Free Hemp Charity Golf Challenge, a 10-hole golf tournament, from noon-4 p.m. on Tuesday, March 28. Players will follow a special format as they enjoy the outing at the newly renovated Broadmoor Resort.

The golf courses are just one part of the historic Broadmoor that has been completely overhauled with green initiatives in mind. The courses have been redesigned to be certified Audubon Sanctuaries, a stringent process that requires restoration of native bird and wildlife habitats. Over 50 acres of highly maintained turf grass have been replaced with native varieties of grasses and wildflowers. Irrigation and water reduction measures have been updated.

“NoCo is excited to partner with the Broadmoor to produce this year’s event. The environmental measures they have taken mirror the commitment of many in the hemp community to reduce our impact on the environment,” said Morris Beegle, producer of NoCo Hemp Expo, who noted that the 2024 and 2025 NoCo Expos will also be held at the Broadmoor.

The resort has also been improved with a state-of-the-art energy management system, updated insulation and thermal windows, water conservation systems, venue-wide recycling of all possible materials and an electricity reduction program, among other environmental measures in the resort’s Green Initiatives program.

About NoCo9:

Schedule at a Glance
- Tree Free Hemp Charity Golf Challenge, Tuesday, March 28
- Advocacy & Policy Conference, Wednesday, March 29
- Lake Terrace Welcome Party & WAFBA Awards of Excellence, Wednesday, March 29
- Business & Investment Conference, Thursday, March 30
- 2nd Annual NoCo Hemp Pitch, Thursday, March 30
- Agriculture & Academia Conference, Friday, March 31
- Experience Hemp Expo Hall, Thursday and Friday, March 30-31
- ”Garden of the Hemp Gods” NoCo9 After Party, Friday, March 31

Social and Networking Events at NoCo9:
Attendees can also expect a robust set of business networking and social opportunities, beginning with the WAFBA Awards of Excellence Celebration and Welcome Party on the evening of Wednesday, March 29, 6:30-9 p.m., the first day of NoCo Hemp Expo. Outstanding individuals and/or groups in the hemp industry will be recognized at the ceremony to be held during the event and will feature the music of Dave Beegle and Justin Boot and the G**Damn Ranchhand Band.

Closing the conference will be The Garden of the Hemp Gods Celebration -- The Official 2023 NoCo Hemp Expo After Party -- on Friday, March 31, at 8 p.m., where attendees can wind down, let loose and finish their visit with the high-energy rhythm and blues of Erica Brown and The Lionel Young Band. Festivities will continue until midnight in the beautiful Broadmoor Ballroom.

Experience Hemp Expo Hall – The World of Hemp Under One Roof
In addition to three days of comprehensive education, keynote presentations, workshops and seminars, NoCo9 will feature the Experience Hemp Expo Hall in The Broadmoor’s new, state-of-the-art exhibition facilities. Featuring a world of hemp and business opportunities, the Expo Hall will allow NoCo9 attendees to sample wares, learn about products and businesses, hold meetings and visit exhibitors. Hundreds of various hemp products and services will be available, including apparel, food, beverages, CBD supplements, body care, equipment, seeds and genetics, processing, manufacturing and white label services, raw materials and more. The Experience Hemp Expo Hall also will feature specialized zones, including:

Divita Hemp Block Demo Zone & Solution Circle – Visit this special educational zone on the trade show floor for solo presentations, panels, demos and workshops from experts and specialists innovating with hemp across all industries, from hemp textiles to medicinal applications of cannabinoids, to using hemp in artisan craft production, as well as in building and construction.

The Broadmoor Offers Special NoCo Hemp Expo Rates
NoCo Hemp Expo will take place March 29-31, 2023, at one of Colorado’s most historic resorts, The Broadmoor. With roots dating back to the late 1800s and located at the foot of the Rocky Mountains, The Broadmoor in Colorado Springs features a world-class setting, state-of-the-art meeting and convention space, a lake, walking paths, 36-hole golf course, spa, restaurants and lodging at a special rate for NoCo Hemp Expo attendees. Recently remodeled, The Broadmoor is committed to sustainability and has been awarded a Forbes Five-Star resort rating every year since 1960.

First Citizens Bank, EarthX, Patagonia Lead Distinguished Group of Sponsors
NoCo Hemp Expo is pleased to recognize our Sponsors, including Presenting Sponsor First Citizens Bank. “Having a leading, agriculture-focused financial institution such as First Citizens Bank, with its 100-plus-year history of serving farmers and ag-related businesses, step up and serve as Presenting Sponsor of this year’s NoCo Hemp Expo is a huge statement, providing vital credibility and legitimization for the industry at a time when it’s needed most,” said Beegle. “We’re also thrilled to welcome EarthX as our Environmental NGO partner and Patagonia as Sustainable Apparel Sponsor. Additional lead sponsors include Global Fiber Processing, Michael Best, CannaConsortium, Advanced Bio-Materials Technologies, Divita Hemp Block & Weaving Vibes. We are very excited about these categories to bring focus to areas where hemp can make a difference in sustainability and improving the environment.”

Exhibit and Sponsor
For more information on sponsorship and exhibiting, please visit https://www.nocohempexpo.com/sponsors-and-exhibitors-request/

Register Here for NoCo9
Visit https://www.nocohempexpo.com/ticket-sales/

About NoCo Hemp Expo
For nearly a decade, NoCo Hemp Expo — the world’s most comprehensive industrial hemp exposition and conference — has brought together international business and government leaders, academics, nonprofits, media and the public to collaborate on important initiatives, opportunities and solutions for the future of a crop and an industry that can have significant positive impact on human, animal and planetary health.

The 9th Annual NoCo Hemp Expo is produced by We Are For Better Alternatives (WAFBA), a leading organization dedicated to the advancement and advocacy of hemp farming, processing, production, innovation, education and legalization. WAFBA also is the publisher of Let’s Talk Hemp, the industry’s leading news source. Learn more about the hemp and cannabis industry and subscribe to the latest news at www.letstalkhemp.com.

Contact
Morris Beegle, WAFBA, info@nocohempexpo.com
Steven Hoffman, Compass Natural, steve@compassnaturalmarketing.com, tel 303.807.1042

Steve Hoffman 3/21/23 Steve Hoffman 3/21/23

Golf Challenge Among Many Special Events at Hemp Expo

FOR IMMEDIATE RELEASE

The ninth annual NoCo Hemp Expo will feature a 10-hole charity golf tournament as well as parties, music and networking opportunities.

What: 9th Annual NoCo Hemp Expo
When: March 29-31, 2023
Where: The Broadmoor Resort, Colorado Springs, CO
Agenda: https://letstalkhemp.swoogo.com/nocohempexpo/agenda
Info: https://www.nocohempexpo.com/
Register for NoCo9 tickets: https://www.nocohempexpo.com/ticket-sales/

LOVELAND, CO (March 21, 2023) – The 9th annual NoCo Hemp Expo, the world’s most comprehensive hemp business conference and trade show, will kick off with the Tree Free Hemp Charity Golf Challenge, a 10-hole golf tournament, from noon-4 p.m. on Tuesday, March 28. Players will follow a special format as they enjoy the outing at the world-class Broadmoor Resort. Proceeds will be donated to the Realm of Caring Foundation.

Founded in 2013, Realm of Caring (RoC) serves anyone in need of more information about cannabinoid therapies. Through revolutionary research, innovative education, and life-changing grants, RoC seeks to facilitate and encourage the mainstream acceptance of transformative, plant-powered therapies to benefit individuals and families and serve health care providers as well as the hemp and cannabis industries.

“NoCo is happy to be able to support Realm of Caring with an event that will allow conference attendees to get out, do good and have some fun together,” said Morris Beegle, producer of NoCo Hemp Expo and president and founder of We Are For Better Alternatives (WAFBA). His company Tree Free Hemp, a hemp paper company, is sponsoring the golf tournament.

Social and Networking Events at NoCo9:
Attendees can also expect a robust set of business networking and social opportunities, beginning with the WAFBA Awards of Excellence Celebration and Welcome Party on the evening of Wednesday, March 29, 6:30-9 p.m., the first day of NoCo Hemp Expo. Outstanding individuals and/or groups in the hemp industry will be recognized at a ceremony to be held during the event and will feature the music of Dave Beegle and Justin Boot and the G**Damn Ranchhand Band.

Closing the conference will be The Garden of the Hemp Gods Celebration -- the Official 2023 NoCo Hemp Expo After Party -- on Friday, March 31, at 8 p.m., when attendees can relax and finish their visit with the smooth sound of Erica Brown and The Lionel Young Band. Festivities will continue until midnight in the beautiful Broadmoor Ballroom.

About NoCo9:

Schedule at a Glance
– Tree Free Hemp Charity Golf Challenge, Tuesday, March 28
– Advocacy & Policy Conference, Wednesday, March 29
– Lake Terrace Welcome Party & WAFBA Awards of Excellence, Wednesday, March 29
– Business & Investment Conference, Thursday, March 30
– 2nd Annual NoCo Hemp Pitch, Thursday, March 30
– Agriculture & Academia Conference, Friday, March 31
– Experience Hemp Expo Hall, Thursday and Friday, March 30-31
– “Garden of the Hemp Gods” NoCo9 After Party, Friday, March 31

Exhibit and Sponsor
For more information on sponsorship and exhibiting, please visit https://www.nocohempexpo.com/sponsors-and-exhibitors-request/

Register Here for NoCo9
Visit https://www.nocohempexpo.com/ticket-sales/

Contact
Morris Beegle, WAFBA, info@nocohempexpo.com
Steven Hoffman, Compass Natural, steve@compassnaturalmarketing.com, tel 303.807.1042

Steve Hoffman 3/14/23 Steve Hoffman 3/14/23

Finalists Announced for NoCo Hemp Pitch Competition

FOR IMMEDIATE RELEASE

The second annual NoCo Hemp Pitch will feature six companies selected to vie for over $10,000 in legal fees and other services.

LOVELAND, CO (March 14, 2023) – As hemp industry leaders, entrepreneurs, innovators, policymakers and advocates prepare to convene at the 9th annual NoCo Hemp Expo, the world’s most comprehensive hemp business conference and trade show, on March 29-31, 2023, at the historic Broadmoor Resort & Convention Center in Colorado Springs, finalists have been announced for the annual Hemp Pitch Competition.

“We are excited to see what these innovators bring to this year’s competition and how they are making a difference in the hemp industry,” said Morris Beegle, producer of NoCo Hemp Expo, and president and founder of We Are For Better Alternatives (WAFBA).

Sponsored by Michael Best, a leading law firm serving the hemp and cannabis markets, along with BuildMySOP and AVL, the NoCo Hemp Pitch competition features six companies looking to elevate their business and receive the exposure and resources they need to take their brand or idea to the next level. Prizes include more than $10,000 in value in legal fees and other services, including a complimentary 10x10 booth and seed sponsorship for next year’s NoCo Expo.

Finalists Selected for NoCo Pitch Competition:

Airetage is a sustainable fashion brand based in Chicago. Founded by Miles Lazar, the company produces high-quality hemp clothing for the conscientious consumer. Airetage’s products are made with a textile-grade hemp fabric blend that includes cannabis agri-waste.

Bee Delightful, led by Skyler Johnstone and master beekeeper Daniel Weaver, produces wildflower honey from their rescue bees in Central Texas and infuses the raw honey with a carefully extracted, naturally occurring cannabidiol (CBD) from organic hemp farms in Colorado, Oregon and Kentucky.

JuiceTiva, founded by Chris Boucher and his wife, Jen Hutchinson, is a family owned business based in San Diego that delivers bioavailable, raw, live juice powder, with a high amount of CBDa per serving.

Pure BioPlastics, led by Ed Lehrburger out of Colorado, creates hemp fiber produced by PureHemp, which has been manufactured and sold into various markets to make first-generation hemp plastics. During the past five years, the company has developed a new technology to convert hemp stalks into 100% bioplastics (second-generation hemp plastics).

Regennabis, co-founded by Patrick McCartan and Geoff Trotter, delivers advisory, membership, events and investment services to the global cannabis and hemp industries, as well as to “canna-curious” Fortune 500 companies seeking insights into these nascent sectors.

Trusted Harvest Exchange, based in Colorado, is a proprietary contract platform led by William "Kyle" Guy that helps farmers, processors and end-use manufacturers get deals done faster, more reliably and with less risk. The platform performs contract execution, hemp regulatory compliance and carbon data management.

The finalists will have six minutes to pitch in front of a live audience and will be judged by hemp industry start-up consultants, attorneys and investors.

About NoCo9:

Schedule at a Glance
- Tree Free Hemp Charity Golf Challenge, Tuesday, March 28
- Advocacy & Policy Conference, Wednesday, March 29
- Lake Terrace Welcome Party & WAFBA Awards of Excellence, Wednesday, March 29
- Business & Investment Conference, Thursday, March 30
- 2nd Annual NoCo Hemp Pitch, Thursday, March 30
- Agriculture & Academia Conference, Friday, March 31
- Experience Hemp Expo Hall, Thursday and Friday, March 30-31
- “Garden of the Hemp Gods” NoCo9 After Party, Friday, March 31

Exhibit and Sponsor
For more information on sponsorship and exhibiting, please visit https://www.nocohempexpo.com/sponsors-and-exhibitors-request/

Register Here for NoCo9
Visit https://www.nocohempexpo.com/ticket-sales/

Contact
Morris Beegle, WAFBA, info@nocohempexpo.com
Steven Hoffman, Compass Natural, steve@compassnaturalmarketing.com, tel 303.807.1042

Steve Hoffman 3/7/23 Steve Hoffman 3/7/23

Full Program for NoCo Hemp Expo 2023 Now Available

FOR IMMEDIATE RELEASE

Interactive site provides attendees with time, day and speaker information for the NoCo9 Hemp Expo, set for March 29-31 in Colorado Springs

LOVELAND, CO (March 7, 2023) – The 9th Annual NoCo Hemp Expo has released an interactive agenda feature listing all sessions for the upcoming conference in Colorado Springs. Attendees can peruse the listings and click on the sessions for speaker details. The feature will be updated with session descriptions and other information in the weeks leading up to the March 29-31 conference.

The agenda features three full days of programming. Tickets can be purchased in an array of combinations and a la carte purchase options for the show floor, all inclusive, or separate entrance for the Advocacy and Policy, Business and Investment, and Agriculture and Academia segments offered on each of the three show days. Tickets are available here.

Attendees can also expect a robust set of business networking and social opportunities, beginning with the WAFBA Awards of Excellence Celebration and Welcome Party on the evening of Wednesday, March 29, 6:30-9 p.m., the first day of NoCo Hemp Expo. Outstanding individuals and/or groups in the hemp industry will be recognized at the ceremony to be held during the event and will feature the music of Dave Beegle and Justin Boots. Closing the conference will be an afterparty on Friday, March 31, at 8 p.m., when attendees can relax and finish their visit with the smooth sound of Erica Brown and DJ JazzyTones.

About NoCo9:

*The Broadmoor Resort in Colorado Springs.*

Schedule at a Glance
- Advocacy & Policy Conference, Wednesday, March 29
- Lake Terrace Welcome Party & WAFBA Awards of Excellence, Wednesday, March 29
- Business & Investment Conference, Thursday, March 30
- 2nd Annual NoCo Hemp Pitch, Thursday, March 30
- Agriculture & Academia Conference, Friday, March 31
- Experience Hemp Expo Hall, Thursday and Friday, March 30-31
- “Garden of the Hemp Gods” NoCo9 After Party, Friday, March 31

Exhibit and Sponsor
For more information on sponsorship and exhibiting, please visit https://www.nocohempexpo.com/sponsors-and-exhibitors-request/

Register Here for NoCo9
Visit https://www.nocohempexpo.com/ticket-sales/

Contact
Morris Beegle, WAFBA, info@nocohempexpo.com
Steven Hoffman, Compass Natural, steve@compassnaturalmarketing.com, tel 303.807.1042

Steve Hoffman 3/1/23 Steve Hoffman 3/1/23

Hemp Industry Indigenous Leaders to Convene at NoCo Hemp Expo in Colorado Springs, March 29-31

FOR IMMEDIATE RELEASE

What: 9th Annual NoCo Hemp Expo
When: March 29-31, 2023
Where: The Broadmoor Resort, Colorado Springs, CO
Info: https://www.nocohempexpo.com/
Register for NoCo9 tickets: https://www.nocohempexpo.com/ticket-sales/

LOVELAND, CO (March 2, 2023) – Indigenous leaders in the hemp industry are planning their exhibits and talks to bring generations of knowledge to the 9th Annual NoCo Hemp Expo, the world’s most comprehensive hemp business conference and trade show. The event will take place on March 29-31, 2023, at the historic Broadmoor Resort & Convention Center in Colorado Springs.

“The contributions of Indigenous people to sustainable agriculture and stewarding the Earth are immeasurable,” said Morris Beegle, Producer of NoCo. “This year, NoCo Hemp Expo is proud to include a larger presence of Indigenous programming and exhibits.”

Indigenous Leaders Working Group Meeting
To start the show, leaders will gather on Wednesday, March 29, 2-4 p.m. MT in Her Many Voices Meeting Room for an Indigenous Leaders Working Group Meeting facilitated by Winona LaDuke, Executive Director of Honor the Earth and the Anishinaabe Agriculture Institute and founder of Winona’s Hemp, and Mary Jane Oatman, Executive Director of the Indigenous Cannabis Industry Association and Founder and Publisher of THC Magazine. Their hope is to provide a space for Indigenous industry participants to meet, mingle and contribute to the growing hemp industry among Indigenous tribes.

Indigenous Panel Discussions
Indigenous leaders will also participate in educational programming throughout the event. On Thursday March 30, at 2 p.m., LaDuke and Oatman will be joined by Theo Wahquahboshkuk of Prairie Band Ag, Rob Pero of Canndigenous and Ira Vandever to discuss the role of Indigenous knowledge in growing the hemp industry, using every part of the plant, and innovative workforce approaches. There will also be a presentation on March 31 moderated by LaDuke called “Growing Hemp: Now and Then” as part of the Agriculture Symposium on the Main Stage. Joining LaDuke will be Alex White Plume, Chris Boucher, Ryan Loflin and Bill Billings to discuss traditional and modern-day hemp farming methods, and what the growing U.S. industry can take from Indigenous farming methods to contribute to the success of hemp growing today.

Indigenous Pavilion
On Thursday and Friday of NoCo9, the show will host a dedicated exhibit pavilion with the theme of community work that will feature leading Indigenous producers and organizations, including:

- Winona’s Hemp/Anishinaabe Agriculture Institute
- Indigenous Cannabis Industry Association
- Canndigenous CBD
- Prairie Band Agriculture/Prairie Band Potawatomi Nation
- Turquoise Indigo Fibers
- Additional participants to be announced

The pavilion will include the opportunity to speak with Indigenous leaders, a weaving demonstration to show traditional application and use of hemp fiber, as well as literature and stickers available for attendees.

“The Indigenous approach is cooperative. We focus on farmers and local economies,” said Winona LaDuke of the Honor the Earth/Anishinaabe Agriculture Institute. “We will be talking about how hemp has a minimal carbon footprint, uses minimal water and is a sustainable resource. Let’s do this the right way for this sacred plant.”

About NoCo9:

Schedule at a Glance
- Advocacy & Policy Conference, Wednesday, March 29
- Lake Terrace Welcome Party & WAFBA Awards of Excellence, Wednesday, March 29
- Business & Investment Conference, Thursday, March 30
- 2nd Annual NoCo Hemp Pitch, Thursday, March 30
- Agriculture & Academia Conference, Friday, March 31
- Experience Hemp Expo Hall, Thursday and Friday, March 30-31
- Garden of the Hemp Gods-NoCo9 After Party, Friday, March 31

Exhibit and Sponsor
For more information on sponsorship and exhibiting, please visit https://www.nocohempexpo.com/sponsors-and-exhibitors-request/

Register Here for NoCo9
Visit https://www.nocohempexpo.com/ticket-sales/

Contact
Morris Beegle, WAFBA, info@nocohempexpo.com
Steven Hoffman, Compass Natural, steve@compassnaturalmarketing.com, tel 303.807.1042

Steve Hoffman 2/21/23 Steve Hoffman 2/21/23

NoCo9 Joins the Big Leagues With Keynote Speakers From Major League Baseball and Charlotte's Web

FOR IMMEDIATE RELEASE

MLB executives Jon Coyles & Uzma Rawn will join Jared Stanley of Charlotte’s Web on March 29 in a panel discussion led by NoCo9 producer Morris Beegle at the upcoming 9th Annual NoCo Hemp Expo

What: 9th Annual NoCo Hemp Expo
When: March 29-31, 2023
Where: The Broadmoor Resort, Colorado Springs, CO
Info: https://www.nocohempexpo.com/
Register for NoCo9 early bird tickets: https://www.nocohempexpo.com/ticket-sales

Loveland, CO (February 21, 2023) – The hemp industry is about to “play ball” at the upcoming 9th Annual NoCo Hemp Expo at the historic Broadmoor Resort & Convention Center in Colorado Springs, March 29-31, 2023.

Leading off this year’s most anticipated gathering of hemp industry leaders will be a special keynote conversation featuring Charlotte’s Web Co-Founder and Chief Operating Officer Jared Stanley, along with two senior representatives from Major League Baseball (MLB): Jon Coyles, Vice President of Drug, Health & Safety Programs, and Uzma Rawn, Senior Vice President of Global Corporate Partnerships.

Morris Beegle, Producer of NoCo Hemp Expo and Publisher of Let’s Talk Hemp, will lead the panel discussion, held as part of NoCo9’s Advocacy & Policy Conference on Wednesday, March 29, 11:45 am - 12:30 pm MST, the opening day of NoCo Hemp Expo – and the day before “Opening Day” of MLB’s 2023 season on March 30.

Major League Baseball became the first major professional sports league to enter into a sponsorship agreement with a CBD company when it announced the partnership with Charlotte’s Web in October 2022. The intimate discussion will dive into this groundbreaking partnership, what it means for Charlotte’s Web, and how having athletes lead the way will further educate the public about the vast potential of CBD as a natural wellness option.

'A Historic Milestone for the Sports and the CBD Industry'
“The MLB and Charlotte’s Web partnership is a historic milestone for sports and the CBD industry. The physical demands and strain on an athlete’s body are a century-old problem, and we’re here to help them address recovery in a new way. And when all else is stripped away, the mental state of an athlete is what distinguishes the greats. We know that hemp-derived CBD can provide natural solutions for top tier athletes—in both mind and body—as well as support the everyday lives of fans. As more and more athletes advocate for the benefits of CBD, MLB stands as a thought leader in advocating for player options,” said Jared Stanley, Co-Founder and COO, Charlotte's Web.

“As we enter our first full season working with Charlotte’s Web, we’re really excited to see this partnership come to life,” said Uzma Rawn, MLB Senior Vice President, Global Partnerships.

In a release on MLB.com, the league described the deal as “an exclusive multi-year partnership formed with the goal of increasing visibility of CBD for baseball players and fans.”

Charlotte’s Web has released a new CBD tincture product called Charlotte’s Web SPORT – Daily Edge that features the MLB logo. The product was developed to meet MLB’s “scientific benchmarks and no-banned substances policy,” MLB’s statement said.

“Charlotte’s Web showed a real commitment to health, wellness and science by working through the NSF Certified for Sport process before partnering with us at MLB,” said Jon Coyles, MLB Vice President, Drug, Health & Safety Programs. “This is an important, valuable conversation to have in the sports and wellness space, so I’m looking forward to our discussion.”

“I am thrilled that we will be showcasing this historic partnership and look forward to discussing its impact,” said Morris Beegle, Co-Founder and Producer of NoCo Hemp Expo, who will interview the panelists.

Divita Hemp Block Demo Zone & Solution Circle – Visit the Divita Hemp Block Demo Zone & Solution Circle – a special educational zone on the trade show floor for solo presentations, panels, demos and workshops from experts and specialists innovating with hemp across all industries, from textiles to medicinal applications, to using hemp in artisan craft production, as well as in building and construction.

Schedule at a Glance
- Advocacy & Policy Conference, Wednesday, March 29
- Lake Terrace Welcome Party & WAFBA Awards of Excellence, Wednesday, March 29
- Business & Investment Conference, Thursday, March 30
- 2nd Annual NoCo Hemp Pitch, Thursday, March 30
- Agriculture & Academia Conference, Friday, March 31
- Experience Hemp Expo Hall, Thursday and Friday, March 30-31
- Garden of the Hemp Gods – NoCo9 After Party featuring Erica Brown Blues with the Lionel Young Band, Friday, March 31

Exhibit and Sponsor
For more information on sponsorship and exhibiting, please visit https://www.nocohempexpo.com/sponsors-and-exhibitors-request/

Register Here for NoCo9
Visit https://www.nocohempexpo.com/ticket-sales/

The 9th Annual NoCo Hemp Expo is produced by We Are For Better Alternatives (WAFBA), a leading organization dedicated to the advancement and advocacy of hemp farming, processing, production, innovation, education and legalization. WAFBA also is the publisher of Let's Talk Hemp, the industry's leading news source. Learn more about the hemp and cannabis industry, and subscribe to the latest news at www.letstalkhemp.com.

Contact
Morris Beegle, WAFBA, info@nocohempexpo.com
Steven Hoffman, Compass Natural, steve@compassnaturalmarketing.com, tel 303.807.1042

Steve Hoffman 2/17/23 Steve Hoffman 2/17/23

Hemp Industry Charts Course at Annual Flagship Gathering, NoCo Hemp Expo, in Colorado Springs, March 29-31; Hemp Industry Awards and Pitch Nominations Now Open

FOR IMMEDIATE RELEASE

What: 9th Annual NoCo Hemp Expo
When: March 29-31, 2023
Where: The Broadmoor Resort, Colorado Springs, CO
Info: www.NoCoHempExpo.com
Register for NoCo9 Early Bird Tickets: https://www.nocohempexpo.com/ticket-sales/

Loveland, CO (February 17, 2023) – As hemp industry leaders, entrepreneurs, innovators, policymakers and advocates prepare to convene at the 9th annual NoCo Hemp Expo, the world’s most comprehensive hemp business conference and trade show, on March 29-31, 2023, at the historic Broadmoor Resort & Convention Center in Colorado Springs, nominations are open for two special events: the annual WAFBA Awards of Excellence and the NoCo Hemp Pitch Competition.

Hemp industry members are encouraged to nominate outstanding individuals and/or groups to be recognized at the WAFBA Awards of Excellence Celebration and Welcome Party on the evening of Wednesday, March 29, 6:30 - 9:00 pm, the first day of NoCo Hemp Expo. Nominations are being accepted for the following categories:

*The Broadmoor Resort & Convention Center in Colorado Springs.*

Legacy Award
This award is to honor a remarkable person whose legacy in industrial hemp has and will continue to empower, influence and inspire others. Their perseverance has remained steady through challenges they may have faced over time.

Elevation Award (Advancing the Industry Through Impeccable Leadership)
Someone who drives the industry forward by breaking down barriers, thus paving the way for others. They are an advocate who focuses on developing others while being committed to their own personal development. Their impact goes beyond the industry.

Mother Earth Award (Lady of Agriculture)
A woman whose entrepreneurial spirit has ushered in a new era of business leaders through her skills and execution in agriculture. She is a visionary who has cultivated relationships through education, inclusivity and collaboration.

Best New Tech Award / Tech Innovation
A person or group whose work is at the forefront with game-changing technical tools for improvement and impact to further the hemp industry, whose brand has grown markedly over the last year, whose product or services fill a gap in the market or both.

Carbon Solution Award
Acting as a change agent by creating ways to reduce carbon emissions with their own practices and/or products, and leading the way in lowering their carbon footprint while providing direction for others to do the same in the joint effort against the carbon crisis.

Community Economic Impact Award
Someone who has demonstrated extraordinary stewardship by positively impacting their community through job creation and opportunity, contributing to clean-up, strengthening financial stability, inclusivity and leading by example.

Entries Open for NoCo Pitch Competition
In addition to the WAFBA Awards of Excellence celebration, this year’s NoCo Hemp Expo also will feature the Second Annual NoCo Hemp Pitch on Wednesday, March 30, 3:30-5:00 pm MST, where six finalist companies will vie for prizes, including legal fees and other services.

Sponsored by Michael Best, a leading law firm serving the hemp and cannabis markets, the NoCo Hemp Pitch competition features six finalist companies looking to elevate their business and get the exposure and resources they need to take their brand or idea to the next level. Prizes include more than $5,000 in value in legal fees and other services.

The finalists will have six minutes to pitch in front of a live audience and will be judged by hemp industry start-up consultants, attorneys and investors. Submissions for the competition are due by Friday, March 3, and can be made by completing the form here.

“NoCo recognizes the unique challenges of the hemp industry, and we are looking forward to celebrating again this year hemp founders, game changers, industry leaders, entrepreneurs, innovators and others who are making a difference,” said Morris Beegle, Producer of NoCo Hemp Expo, and President and Founder of We Are For Better Alternatives (WAFBA).

Davita Hemp Block Demo Zone & Solution Circle – Visit this special educational zone on the trade show floor for solo presentations, panels, demos and workshops from experts and specialists innovating with hemp across all industries, from hemp textiles to medicinal applications of cannabinoids, to using hemp in artisan craft production, as well as in building and construction.

Schedule at a Glance
- Advocacy & Policy Conference, Wednesday, March 29
- Lake Terrace Welcome Party & WAFBA Awards of Excellence, Wednesday, March 29
- Business & Investment Conference, Thursday, March 30
- 2nd Annual NoCo Hemp Pitch, Thursday, March 30
- Agriculture & Academia Conference, Friday, March 31
- Experience Hemp Expo Hall: Thursday and Friday, March 30-31
- Garden of the Hemp Gods - NoCo9 After Party, Friday, March 31

Exhibit and Sponsor
For more information on sponsorship and exhibiting, please visit https://www.nocohempexpo.com/sponsors-and-exhibitors-request/

Contact
Morris Beegle, WAFBA, info@nocohempexpo.com
Steven Hoffman, Compass Natural, steve@compassnaturalmarketing.com, tel 303.807.1042

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