Steve Hoffman 5/6/24 Steve Hoffman 5/6/24

After Boom and Bust, Could Hemp Market Be Stabilizing?

This article first appeared in the May 2024 issue of Presence Marketing’s newsletter.

By Steven Hoffman

Could the hemp industry be on the cusp of a turnaround? After several years of volatility for U.S. hemp growers, prices and acreage in many states are beginning to stabilize or are rising modestly, according to the National Hemp Report, published by the U.S. Department of Agriculture (USDA) in April 2024.

According to the USDA, the value of U.S. hemp crop production in 2023 totaled $291 million, up 18% from 2022. Based on a survey sent out in January 2024 to producers across the country as part of USDA’s national agriculture census, the report shows signs of renewed market growth and improved on-farm efficiencies. “There was the big boom, then the big falloff, and this year everything is sort of leveling out,” Joshua Bates, a USDA statistician who wrote the landmark National Hemp Report, told MJBiz Daily.

“The hemp industry is stabilizing into its various categories including: 1) cannabinoids, nutraceuticals and flower; 2) food, feed and nutrition; and 3) fiber and industrial materials and applications. At this time, a much clearer picture is emerging as to where these categories can end up over the next three, five and ten years,” said Morris Beegle, publisher of Let’s Talk Hemp and producer of NoCo Hemp Expo, the leading trade show and conference for the hemp industry.

“The past several years posed significant challenges, starting with the pandemic’s onset and exacerbated by the federal government’s regulatory ambiguity regarding CBD and hemp-derived cannabinoids. Add to that burdensome regulations imposed on farmers endeavoring to cultivate hemp fiber and grain – crops that deserve equitable treatment akin to any other commodity. Such circumstances deter participation in this budding industry. What we truly require are coherent federal regulations applicable universally, instead of disjointed state-level initiatives that render the industry vulnerable and unsupported,” Beegle said.

Recovery on the Horizon
Production of industrial hemp for food, fiber and flower took off after it was legalized in the 2018 federal Farm Bill. In the years before the Covid pandemic, hemp acreage was on the rise, entrepreneurs and investors flocked into the market, and there was an explosion in the number of CBD and other hemp-related brands.

However, since 2020, the market for products made from hemp (defined as containing less than 0.3% THC) experienced a significant downturn, sparked by the pandemic and made worse by a lack of regulatory consistency over CBD and other hemp-derived cannabinoid compounds from the U.S. Food and Drug Administration (FDA) and state regulators. Investors pulled back. Brands did everything they could to survive; some didn’t. Overproduction during this time, too, led to steep drops in the price of hemp. As a result, hemp acreage plummeted from an estimated peak of 37,000 acres harvested in 2020 to a little more than 19,000 acres harvested in 2022.

Now, according to USDA’s hemp report, overall hemp acreage harvested in 2023 increased 21% to a total of 23,475 acres, signaling a potential turnaround in the market.

Hemp flowers for CBD and other hemp-derived cannabinoids -- including the intoxicating compounds Delta 8 and Delta 9 – dominated the market in 2023. While flower acreage remained relatively flat at approximately 7,000 acres in 2023, flower producers experienced an income gain of 35%, according to USDA data. Of the $291 million in market value for hemp in 2023, $241 million of that income came from hemp flowers. However, based on regulatory and safety concerns around Delta 8 and other hemp-derived psychoactive compounds, a number of industry observers feel this growth may be unsustainable, as lawmakers could severely limit the sale of these products.

Speaking of the hemp flower sector, economist Beau Whitney of Whitney Economics said, “It is quite possible that the cannabinoid industry has peaked. The excess inventories are mostly depleted and there is not enough acreage, in our view, to backfill with enough supply to sustain the level of sales experienced currently. This is a mistake by legislatures and regulators and now opens the door up for cheaper, but potentially lesser quality imports,” he cautioned.

Hemp grown for fiber – used in textiles and industrial applications – accounted for 52% of all hemp acreage harvested in 2023. While acreage grew, USDA reported that prices dropped and farmers brought in less income. However, says Whitney, “Hemp fiber is where we are forecasting significant growth in the short term, while cannabinoids and grains get sorted out. Hemp for plastics and automotive are already established in the global marketplace and are expanding in the United States. Hemp as a construction material is also increasing, but that growth has been somewhat sluggish in its initial ramp-up.”

Regarding hemp grown for food and grain, Whitney remarked, “The food industry is pretty steady. One major game changer would be FDA approval for hemp grains as an animal feed. It appears that the FDA is setting up unrealistic requirements for cannabinoid content in feed, so much so that consumers/animals would have less strict requirements for heavy metals and poisons than CBD content. There is a huge market for hemp grain internationally, but other supply chain issues and geopolitical tensions are impacting expansion efforts by U.S. hemp operators.”

According to USDA’s National Hemp Report, hemp grown for grain accounted for 17% of all hemp acreage harvested. Canada and China remain the world’s leading countries for hemp grain production, yet, as plant-based foods become more popular, U.S. growers stand to benefit from opportunities in growing hemp for food, as it is one of the richest plant-based sources of protein, essential fatty acids and other key nutrients.

“The use of hemp in automotive, pulp and paper (packaging), and building material applications are all increasing in the pace of growth,” Whitney added. “The major headwind is the narrative that hemp is a drug. The lack of awareness and education by policymakers on the potential of hemp is its limiting factor. Policymakers are using a sledgehammer instead of a scalpel when making hemp policy, and it’s having a ripple effect throughout the industry from an operator, investor and infrastructure perspective,” he said.

Stuck Between FDA and the MJ Industry
“There are two big battles going on in Washington, DC, right now. One is the hemp industry against the FDA. The other is hemp vs. marijuana,” observed Jonathan Miller, General Counsel of the U.S. Hemp Roundtable, the hemp trade’s leading advocacy and lobbying group.

“We’ve been trying to get the FDA to regulate CBD and other extracts. First, they said they were working on it and now they say they need congressional authority. It’s a game of pointing fingers – Congress says it needs guidance from FDA, and FDA says it needs direction from Congress, so we’ve got a stalemate. However, there has been a lot of congressional and public pressure on FDA to act, so that may be a reason why the agency is talking to us now,” Miller said. “We would love to see something resolved this year; there is talk of an interim step where Congress could potentially pass a law to validate existing state programs in the absence of consistent federal regulations. The Farm Bill may not happen until next year; meanwhile our efforts to find a vehicle for this compromise will continue.”

And, Miller said, “As always, we advise companies to act like they are being regulated by the FDA as a dietary supplement or a functional food and beverage product, and to operate within those regulations.”

In referring to competition with operators in the marijuana space, Miller said, “Regarding the marijuana industry, it is not monolithic, but there are a growing number of organizations that have made it their objective to kill the hemp industry as a means to capture competitive gain. This includes ATACH, the American Association for Hemp and Cannabis – though there are no hemp members – and the US Cannabis Council. Both have introduced plans that they would like to see in the Farm Bill to federally criminalize any hemp product that has any level of THC in it. That would criminalize all but CBD isolates,” he said.

“We are fighting both in the public eye and behind the scenes right now, and there’s a big battle going on in California in this regard. This is a threat we have to watch from the left flank. We are hopeful that any effort like this will die in Congress, but we are not banking on it; in fact, we are working very hard to prevent it. Just last week, we met with 55 different members of Congress and staff to discuss these issues and to present the hemp industry's position,” Miller added.

“All sectors of the hemp industry are growing, with the cannabinoid sector growing rapidly, to the point where it is outpacing the marijuana industry,” observed cannabis industry attorney Rod Kight of Kight Law. “The opportunities exist for nimble companies that are willing to take the time to navigate the rapidly evolving regulatory landscape and who can pivot as needed when regulations and markets change. I have hope that hemp can lead the path to true and comprehensive cannabis reform.”

FDA’s Position
When asked if the FDA could envision a scenario in which it would allow the sale of CBD as a dietary supplement without congressional action, Patrick Cournoyer, Senior Science Advisor with the FDA replied with the following:

“The FDA has concluded that the existing regulatory framework for dietary supplements is not appropriate for CBD. Given the available evidence, it is not apparent how CBD products could meet the safety standard for dietary supplements. For example, we have not found adequate evidence to determine how much CBD can be consumed, and for how long, before causing harm. Therefore, we do not intend to pursue rulemaking allowing the use of CBD in dietary supplements.”

Cournoyer’s office referred to FDA’s statement from January 2023, where the agency concluded that “existing regulatory frameworks for foods and supplements are not appropriate for cannabidiol,” and that it will work with Congress on “a new way forward.”

Added Cournoyer, “The FDA supports sound, scientifically based research into the medicinal uses of drug products containing cannabis or cannabis-derived compounds and will continue to work with companies interested in bringing safe, effective, and quality products to market.” Cournoyer referred to guidelines published on FDA’s webpage, “FDA and Cannabis: Research and Drug Approval Process.”

In addition to food, supplements and drugs intended for human consumption, FDA has regulatory oversight of animal feeds. Regarding the use of hemp in animal feed, an FDA spokesperson said, “After comprehensive review of data submitted by a sponsor, in January 2024, the FDA recommended to the Association of American Feed Control Officials (AAFCO) that a proposed ingredient definition for hemp seed meal in the feed of laying hens be included in the AAFCO Official Publication. The FDA has not reviewed any other submissions for the use of hemp seed or hemp seed derived ingredients in animal food.”

Wendy Mosher, VP of the Hemp Feed Coalition, told AgWeb in January 2024 that allowing hemp seed meal into feed mixes for laying hens marks the first hemp feed ingredient to get federal recommendation and interest by AAFCO. “You can’t have a commodity crop without a feed opportunity for that crop,” Mosher said.

In the absence of federal approval of hemp in animal feed, Texas legalized hempseed oil and hempseed meal for chickens and horses in 2023. Kentucky in 2022 allowed a limited amount of hempseed meal and hempseed oil as ingredients in the diets of layer, broiler, and breeder chickens. Montana legalized hemp or hemp-derived products in 2021 for “non-consumption animals,” i.e., pets, specialty pets, and horses, reported Hemp Benchmarks. However, in December 2023, New York Governor Kathy Hochul vetoed bills to allow hemp seed in animal feed, citing the need for more information.

While federal lawmakers and regulators move slowly in allowing the use of hemp in animal feed, USDA is providing grants to universities and others to research the potential use of hempseed, meal and biomass in animal feed. For example, researchers at Prairie View A&M University in Texas in 2023 received a $300,000 grant from USDA to explore hemp as an alternative grain in animal feed.

Building with Hemp
Building with hemp in the United States is increasing year over year, said Jean Lotus, Editor and Publisher of HempBuild Magazine. “Prices on building-grade hemp hurd remain high and the supply chain is neither complete, nor consistent. But hemp building in the United States is capturing the imaginations of developers and motivated owner-builders. Notable projects this year include a multi-unit tip-up hempcrete panel project in Newburyport, MA, and successful attainable hempcrete housing built by the Lower Sioux of Morton, MN,” she said.

“People may say hemp is dying, but it also recently received approval from the IRC (International Residential Codes) for the use of hempcrete in the U.S. for commercial construction,” noted James Johnson, Principal of JJGro in San Antonio, TX. Johnson, who discovered hemp’s healing properties while dealing with PTSD after 21 years of service in the U.S. Air Force, consults with hemp producers throughout the country. “Hemp is starting to be considered as part of the mix in mainstream commercial construction. It’s not going to replace traditional materials, but it will capture between 2% and 5% of the building construction space, Johnson predicted.

Lotus added that research in hemp building materials received significant funding in the past year, including $1.9 million from the U.S. Army; $1.5 million from the Department of Energy; and $1.1 million from the New York State Energy Resource and Development Authority (NYSERTA).

“Meanwhile, the regulatory environment for hempcrete's superior insulation and carbon sequestering properties is improving,” she said. “In April 2024, the U.S. Department of Energy released a roadmap to decarbonize the U.S. building industry. The report, Decarbonizing the U.S. Economy by 2050: A National Blueprint for the Buildings Sector, emphasized building with biogenic, regenerative materials. Hemp-lime and hemp-batt insulation perfectly fit the bill! With new companies developing carbon credits for hempcrete projects, there is more excitement and investment opportunity to come.”

“We are seeing increased interest in hemp across the board from consumers, universities, and large corporations wanting to utilize hemp as an input or ingredient. I think there's opportunities in every sector for savvy, smart business operators. While cannabinoids provide the biggest boom/bust potential, there are long term opportunities in the fiber and grain markets as the regulatory framework within those categories will eventually get to a point of any other commodity crop, for the most part,” said Morris Beegle.

“As to headwinds, it's still all political and bureaucratic,” Beegle added. “The industry needs to be unified in its voice to combat correctly, and I think we have made real progress the last few years with the vast majority of the ‘real’ industry aligning on messaging and action. We’re also seeing progress and persistence of the industry in delivering on the promise of hemp as an alternative resource to many of the world's current and future problems. The future is bright regardless of what some in the media, and some on social media, would like people to believe.”

Save the Date: NoCo Hemp Expo, Aug. 10-12, 2025, Estes Park, CO

Steve Hoffman 4/24/23 Steve Hoffman 4/24/23

U.S. Hemp Leaders Unite on Plan of Action as 2023 Farm Bill Deliberations Approach

FOR IMMEDIATE RELEASE

Key industry stakeholders convened at the NoCo9 Hemp Expo in March to finalize a policy document that 31 nonprofits have now signed.

WASHINGTON, D.C. (April 24, 2023) – As the 2023 Farm Bill deliberations approach, U.S. hemp leaders are united behind a plan of action. And this unprecedented alliance among 31 nonprofit hemp organizations portends promise for congressional enactment of the industry’s agenda.

This winter, three of the nation’s leading hemp organizations – Hemp Industries Association (HIA), National Industrial Hemp Council (NIHC) and U.S. Hemp Roundtable (USHR) – joined in collaboration for the very first time to develop a series of policy priorities for enactment in the 2023 Farm Bill. The three groups then asked industry leader Morris Beegle to convene a meeting of more than 75 key hemp stakeholders at the leading national hemp gathering that he produces, the NoCo Hemp Expo. After an intense discussion, and follow-up breakout groups to expound on the deliberations, a priority policy document was finalized. Since then, 31 state, regional and national nonprofit organizations have signed on in support.

The document, attached hereto, lists nine key policy priorities for consideration by Congress. These include requiring FDA to regulate hemp extracts such as CBD; easing the regulatory burden on hemp farmers; repealing the hemp felon ban from the 2018 Farm Bill; and addressing THC limits for hemp. This document is being shared with key members of Congress and will serve as the foundation for drafting legislative language to be included in the Farm Bill.

NIHC President and CEO Patrick Atagi praised the work of the hemp industry for broadly coming together to endorse hemp priorities and hemp-specific Farm Bill priorities. “’Working Together Works’ are true words taught to me by my mentor, former USDA Undersecretary William ‘Bill’ Hawks,” Atagi said. “I am glad to see the hemp industry come together; it is a sign of great things to come.”

“This is an historic moment for hemp,” stated Jonathan Miller, USHR’s General Counsel. “The five years since legalization have been challenging, and the 2023 Farm Bill is our next and best opportunity to take this industry a step forward. The unity within the industry is remarkable and telling: Our shared voice will resonate with Congress and help us turn this opportunity into meaningful progress for hemp farmers and product consumers.”

Said Morris Beegle, co-founder and president of We Are For Better Alternatives, or WAFBA: “The last five years have taught us a lot, and more than anything, that we as stakeholders need to align our interests and our voices going into the 2023 Farm Bill so that we correct the regulatory deficiencies that have plagued the growth and development of this nascent industry. I’m optimistic and encouraged by so many organizations coming together at this time to collaborate and work in unison to improve the future of the hemp industry.”

Follow the U.S. Hemp Roundtable
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Contact
Morris Beegle, WAFBA, info@nocohempexpo.com
Steven Hoffman, Compass Natural, steve@compassnaturalmarketing.com, tel 303.807.1042

Steve Hoffman 4/18/23 Steve Hoffman 4/18/23

WAFBA Announces a Pause for 2023 Southern Hemp Expo in Nashville

SHE became dominated by Delta-8 and other intoxicating hemp-derived cannabinoids popular in areas where adult-use cannabis is not legal.

LOVELAND, Colo. (April 18, 2023) -- WAFBA -- We Are For Better Alternatives, the umbrella organization that hosts and produces NoCo Hemp Expo, Southern Hemp Expo, Hawaii Hemp Conference, Winter Hemp Summit and other hemp-centric conferences, trade shows and events -- is going to pause the 2023 Southern Hemp Expo. The Southern Hemp Expo, aka SHE, launched in 2018 in Nashville as the sister show to NoCo Hemp Expo, the most comprehensive hemp exposition and trade show on the planet.

SHE was a highly successful event in both 2018 and 2019 but was canceled in 2020 due to the Covid pandemic. SHE moved to Raleigh, North Carolina, in 2021 and back to Nashville in 2022. Both shows struggled to regain the momentum that the hemp industry had prior to the pandemic and both shows ended up being dominated by the rise in the intoxicating hemp-derived cannabinoid category, including Delta-8, HHC and other derivatives that have come to be popular with the consumer market in areas of the United States where adult-use cannabis is not yet legal.

Hemp for Health and Wellness
Both NoCo Hemp Expo and Southern Hemp Expo were founded on the decades-long mission and mantra that hemp is for health and wellness for humans and animals and an environmental benefactor for the planet in being able to produce eco-friendly, carbon-neutral to carbon-negative materials for a variety of industrial applications. These include commercial and residential construction products, textiles, automotive components, paper and packaging, bioplastics and biocomposites, animal bedding, biochar and more.

Another long-standing mantra for the hemp industry has been “hemp does not get you high,” which was the case until the domestic oversupply of CBD biomass increased significantly in 2019 and 2020. Additionally, the FDA continued to skirt its regulatory responsibilities given to the agency by Congress in the 2018 Farm Bill to regulate the burgeoning and popular CBD market. The lack of regulatory oversight kept major retailers and major consumer brands on the sidelines as well as investment money out of the industry. This in turn was a factor in the increased oversupply and the eventual development of the synthesized, hemp-derived cannabinoid market that is proliferating today. This market has opened up a variety of concerns, from consumer safety issues to state product bans as well as state legislation approving of these products, and other various regulatory murkiness around the country. To put it simply, it's a mess and extremely complicated to navigate in this new category of the hemp industry. To be clear, WAFBA, Southern Hemp Expo and its management are not in favor of "banning" or making "illegal" this new category of hemp-derived products. This category of products needs federal regulation, which we hope will occur in the upcoming 2023 Farm Bill.

Focus on Flagship Event
With the above-mentioned confusion, complexity and the state of intoxicating hemp-derived cannabinoids, WAFBA has made the decision to focus its trade show and event energy on its flagship event, NoCo Hemp Expo, and to do everything we can to build this event as the international hub and gathering spot of hemp-based heath, wellness, nutrition, environmental, and socially impactful opportunities that can benefit humanity and the planet.

For additional information and to keep abreast of future activities and events, we encourage the industry and interested parties to subscribe to our newsletter and visit our media platform at www.letstalkhemp.com.

Contact
Morris Beegle, WAFBA, info@nocohempexpo.com
Steven Hoffman, Compass Natural, steve@compassnaturalmarketing.com, tel 303.807.1042

Steve Hoffman 4/14/23 Steve Hoffman 4/14/23

NoCo9 Hemp Pitch and WAFBA Award Winners Exemplify Innovation, Dedication in the Hemp Industry

FOR IMMEDIATE RELEASE

The ninth annual NoCo Hemp Expo, held March 29-31 in Colorado Springs, featured an awards ceremony and pitch slam.

LOVELAND, CO (April 11, 2023) – This year’s WAFBA Awards of Excellence were presented during a lively welcome reception to kick off the NoCo9 Hemp Expo at The Broadmoor Resort in Colorado Springs. Winners were announced to cheers and applause as industry participants gathered to celebrate the growth of the industry and its dedicated pioneers.

“I’m so glad to see everyone gathered again in the spirit of optimism and growth,” said Morris Beegle, producer of NoCo9 Hemp Expo and president of WAFBA, who presented many of the awards. “It’s great to see so many advances in the industry since last year.”

WAFBA Awards 2023:

Elevation Award (Advancing the Industry Through Impeccable Leadership)
Melissa Nelson
Someone who drives the industry forward by breaking down barriers, thus paving the way for others. They are an advocate who focuses on developing others while being committed to their own personal development. Their impact goes beyond the industry. Their values led them to influence positive change for marginalized, medically challenged or under-resourced individuals, communities and nonprofits.
2022 recipient: Carla Boyd

Community Economic Impact Award
IND Hemp
Someone who has demonstrated extraordinary stewardship by positively impacting their community through job creation and opportunity, contributing to clean-up, strengthening financial stability, inclusivity and leading by example. Dedicated to educating their community and developing bonds that will further their social impact.
2022 recipient: Melissa Nelson

Mother Earth Award (Lady of Agriculture)
Anndrea Hermann
A woman whose entrepreneurial spirit has ushered a new era of business leaders through her skills and execution in agriculture. She is a visionary who has cultivated relationships through education, inclusivity and collaboration. Her determination and dedication support our farmers and contribute immensely to building the supply chain, making her a trailblazer and an inspiration to others.
2022 recipient: Winona LaDuke

Best New Tech Award/Tech Innovation
Global Fiber Processing -- Structural Hemp Block
Bast Fibre Tech -- Sero Natural Hemp Fibre
A person or group whose work is at the forefront of the industry with their game-changing technical tools for improvement and impact to further the hemp industry. Their brand has grown exponentially over the last year, whose product or services filled a gap in the market or both.
2022 recipient: Corbett Hefner and Formation Ag

Carbon Solution Award
Patrick Brown -- Hempfinity/Brown Family Farms
Acting as a change agent through their processes and efforts by creating ways to reduce carbon emissions with their own practices and/or through the products they produce. They lead the way in lowering their carbon footprint while providing direction for others to do the same in the joint effort against the carbon crisis.
2022 recipient: Sergiy “Doctor Hemphouse” Kovalenkov

Legacy Award
Chris Boucher
This award is to honor a remarkable person whose legacy has and will continue to embolden others. They are well-respected and their efforts have not gone unrecognized. Their passion for hemp has not wavered. Their perseverance remained steady through challenges they may have faced over time.
2022 recipient: Tim Shaughnessy

The Das Award/aka The Service Award
Alex White Plume
Service is what life is all about. Service doesn’t have to be big and grandiose to be meaningful and make a difference. Goodness is the only investment that never fails. As we serve others, we are working on ourselves; every act, every word, every gesture of genuine compassion naturally nourishes our own hearts as well. Our rewards in life will always be in direct ratio to our service. Small acts, when multiplied by millions of people, can transform the world.
2022 recipient: Agua Das Ellis

Hemp Pitch Winners 2023
This year’s NoCo Hemp Expo also featured the second annual NoCo Hemp Pitch, where six finalist companies vied for prizes, including legal fees and other services.

Sponsored by Michael Best, a leading law firm serving the hemp and cannabis markets, the NoCo Hemp Pitch competition gave the finalists six minutes each to pitch their brand or idea to a live audience and to judges, who included hemp industry start-up consultants, attorneys and investors.

This year’s winners:
1st place: Bee Delightful, led by Skyler Johnstone and master beekeeper Daniel Weaver, produces wildflower honey from rescue bees in Central Texas and infuses the raw honey with a carefully extracted, naturally occurring cannabidiol (CBD) from organic hemp farms in Colorado, Oregon and Kentucky.

2nd place: Pure BioPlastics, led by Ed Lehrburger out of Colorado, creates hemp fiber produced by PureHemp, which has been manufactured and sold into various markets to make first-generation hemp plastics. During the past five years, the company has developed a new technology to convert hemp stalks into 100% bioplastics (second-generation hemp plastics).

Tree Free Hemp Charity Golf Challenge
The team from Sawyer Labs/Trusted Harvest won the first annual Tree Free Hemp Charity Golf Challenge, to benefit the Realm of Caring Foundation.

2024 Hemp Expo Announced
The 10th NoCo Hemp Expo will take place next year at The Broadmoor Resort in Colorado Springs, from March 20-22, 2024. To exhibit or sponsor, click here.

First Citizens Bank, EarthX, Patagonia Led Distinguished Group of Sponsors
NoCo Hemp Expo is pleased to recognize our Sponsors, including Presenting Sponsor First Citizens Bank. “Having a leading, agriculture-focused financial institution such as First Citizens Bank, with its 100-plus-year history of serving farmers and ag-related businesses, step up and serve as Presenting Sponsor of this year’s NoCo Hemp Expo is a huge statement, providing vital credibility and legitimization for the industry at a time when it’s needed most,” said Beegle. “We’re also thrilled to welcome EarthX as our Environmental NGO partner and Patagonia as Sustainable Apparel Sponsor. Additional lead sponsors include Global Fiber Processing, Michael Best, CannaConsortium, Advanced Bio-Materials Technologies, Divita Hemp Block & Weaving Vibes. We are very excited about these categories that bring focus to areas where hemp can make a difference in sustainability and improving the environment.”

About NoCo Hemp Expo
For a decade, NoCo Hemp Expo — the world’s most comprehensive industrial hemp exposition and conference — has brought together international business and government leaders, academics, nonprofits, media and the public to collaborate on important initiatives, opportunities and solutions for the future of a crop and an industry that can have significant positive impact on human, animal and planetary health.

NoCo is produced by We Are For Better Alternatives (WAFBA), a leading organization dedicated to the advancement and advocacy of hemp farming, processing, production, innovation, education and legalization. WAFBA also is the publisher of Let’s Talk Hemp, the industry’s leading news source. Learn more about the hemp and cannabis industry and subscribe to the latest news at www.letstalkhemp.com.

Contact
Morris Beegle, WAFBA, info@nocohempexpo.com
Steven Hoffman, Compass Natural, steve@compassnaturalmarketing.com, tel 303.807.1042

Steve Hoffman 4/4/23 Steve Hoffman 4/4/23

NoCo9 Speakers Urge Industry Unity Moving Forward

FOR IMMEDIATE RELEASE

The ninth annual NoCo Hemp Expo featured numerous speakers who emphasized the importance of the hemp industry heading into the future with shared goals and values.

LOVELAND, CO (April 4, 2023) – The 9th annual NoCo Hemp Expo, the world’s most comprehensive hemp business conference and trade show, featured speakers from all over the hemp business world, who came together to move the industry forward with examinations of policy, processing, supply chain and opportunity. Over three days of programming, speakers and workshops focused on the need for a united voice if the industry is to achieve its potential.

In his opening remarks, show producer Morris Beegle noted that industry leaders agree on 95% of what needs to be done to advance the hemp supply chain. “We need to leave the 5% behind and join hands to march with one voice to make this hemp industry what we know it can be,” he said.

Longtime industry leader and cannabis legal expert Bob Hoban echoed the message, urging hemp industry participants to look at their competition as “co-opetition” and reminding the audience that the hemp supply chain is complex. “Everyone is under the misconception that they can do things on their own,” he said.

Unprecedented Partnership and Collaboration
Jared Stanley, chief operating officer of CBD company Charlotte’s Web, said partnerships like the one his firm has with Major League Baseball will propel the hemp industry’s success. “Education is the foundation of our partnership,” he said. Stanley also noted that the company’s mission and vision “aligned” with the MLB’s, with both organizations dedicated to player wellness. It is the first such partnership for a CBD brand and a national athletic league.

In an unprecedented meeting, over 50 participants from more than 10 hemp advocacy and policy organizations gathered to emphasize the points where they agree on moving federal policy ahead. U.S. Hemp Roundtable General Counsel Jonathan Miller opened the meeting by saying that he hoped participants would stay positive and work together to gain more policy advantages for the industry.

Expo producer Morris Beegle was upbeat.

“I have always focused on optimism, positivity and bringing industry stakeholders together,” Beegle said. “I’m pleased with the energy and outcome of this year's three-day show.”

NoCo Hemp Expo will take place again next year at The Broadmoor Resort in Colorado Springs, from March 20-22, 2024.

2024 NoCo10 Announced
The 10th NoCo event will be held at The Broadmoor from March 20-22, 2024. To exhibit or sponsor, click here.

Contact
Morris Beegle, WAFBA, info@nocohempexpo.com
Steven Hoffman, Compass Natural, steve@compassnaturalmarketing.com, tel 303.807.1042

Steve Hoffman 3/27/23 Steve Hoffman 3/27/23

NoCo9 Kicks Off at the Broadmoor Resort Newly Renovated to Include Green Initiatives

The ninth annual NoCo Hemp Expo begins Tuesday with a charity golf tournament followed by three robust days of programming in Colorado Springs

LOVELAND, CO (March 27, 2023) – The 9th annual NoCo Hemp Expo, the world’s most comprehensive hemp business conference and trade show, will kick off with the Tree Free Hemp Charity Golf Challenge, a 10-hole golf tournament, from noon-4 p.m. on Tuesday, March 28. Players will follow a special format as they enjoy the outing at the newly renovated Broadmoor Resort.

The golf courses are just one part of the historic Broadmoor that has been completely overhauled with green initiatives in mind. The courses have been redesigned to be certified Audubon Sanctuaries, a stringent process that requires restoration of native bird and wildlife habitats. Over 50 acres of highly maintained turf grass have been replaced with native varieties of grasses and wildflowers. Irrigation and water reduction measures have been updated.

“NoCo is excited to partner with the Broadmoor to produce this year’s event. The environmental measures they have taken mirror the commitment of many in the hemp community to reduce our impact on the environment,” said Morris Beegle, producer of NoCo Hemp Expo, who noted that the 2024 and 2025 NoCo Expos will also be held at the Broadmoor.

The resort has also been improved with a state-of-the-art energy management system, updated insulation and thermal windows, water conservation systems, venue-wide recycling of all possible materials and an electricity reduction program, among other environmental measures in the resort’s Green Initiatives program.

About NoCo9:

Schedule at a Glance
- Tree Free Hemp Charity Golf Challenge, Tuesday, March 28
- Advocacy & Policy Conference, Wednesday, March 29
- Lake Terrace Welcome Party & WAFBA Awards of Excellence, Wednesday, March 29
- Business & Investment Conference, Thursday, March 30
- 2nd Annual NoCo Hemp Pitch, Thursday, March 30
- Agriculture & Academia Conference, Friday, March 31
- Experience Hemp Expo Hall, Thursday and Friday, March 30-31
- ”Garden of the Hemp Gods” NoCo9 After Party, Friday, March 31

Social and Networking Events at NoCo9:
Attendees can also expect a robust set of business networking and social opportunities, beginning with the WAFBA Awards of Excellence Celebration and Welcome Party on the evening of Wednesday, March 29, 6:30-9 p.m., the first day of NoCo Hemp Expo. Outstanding individuals and/or groups in the hemp industry will be recognized at the ceremony to be held during the event and will feature the music of Dave Beegle and Justin Boot and the G**Damn Ranchhand Band.

Closing the conference will be The Garden of the Hemp Gods Celebration -- The Official 2023 NoCo Hemp Expo After Party -- on Friday, March 31, at 8 p.m., where attendees can wind down, let loose and finish their visit with the high-energy rhythm and blues of Erica Brown and The Lionel Young Band. Festivities will continue until midnight in the beautiful Broadmoor Ballroom.

Experience Hemp Expo Hall – The World of Hemp Under One Roof
In addition to three days of comprehensive education, keynote presentations, workshops and seminars, NoCo9 will feature the Experience Hemp Expo Hall in The Broadmoor’s new, state-of-the-art exhibition facilities. Featuring a world of hemp and business opportunities, the Expo Hall will allow NoCo9 attendees to sample wares, learn about products and businesses, hold meetings and visit exhibitors. Hundreds of various hemp products and services will be available, including apparel, food, beverages, CBD supplements, body care, equipment, seeds and genetics, processing, manufacturing and white label services, raw materials and more. The Experience Hemp Expo Hall also will feature specialized zones, including:

Divita Hemp Block Demo Zone & Solution Circle – Visit this special educational zone on the trade show floor for solo presentations, panels, demos and workshops from experts and specialists innovating with hemp across all industries, from hemp textiles to medicinal applications of cannabinoids, to using hemp in artisan craft production, as well as in building and construction.

The Broadmoor Offers Special NoCo Hemp Expo Rates
NoCo Hemp Expo will take place March 29-31, 2023, at one of Colorado’s most historic resorts, The Broadmoor. With roots dating back to the late 1800s and located at the foot of the Rocky Mountains, The Broadmoor in Colorado Springs features a world-class setting, state-of-the-art meeting and convention space, a lake, walking paths, 36-hole golf course, spa, restaurants and lodging at a special rate for NoCo Hemp Expo attendees. Recently remodeled, The Broadmoor is committed to sustainability and has been awarded a Forbes Five-Star resort rating every year since 1960.

First Citizens Bank, EarthX, Patagonia Lead Distinguished Group of Sponsors
NoCo Hemp Expo is pleased to recognize our Sponsors, including Presenting Sponsor First Citizens Bank. “Having a leading, agriculture-focused financial institution such as First Citizens Bank, with its 100-plus-year history of serving farmers and ag-related businesses, step up and serve as Presenting Sponsor of this year’s NoCo Hemp Expo is a huge statement, providing vital credibility and legitimization for the industry at a time when it’s needed most,” said Beegle. “We’re also thrilled to welcome EarthX as our Environmental NGO partner and Patagonia as Sustainable Apparel Sponsor. Additional lead sponsors include Global Fiber Processing, Michael Best, CannaConsortium, Advanced Bio-Materials Technologies, Divita Hemp Block & Weaving Vibes. We are very excited about these categories to bring focus to areas where hemp can make a difference in sustainability and improving the environment.”

Exhibit and Sponsor
For more information on sponsorship and exhibiting, please visit https://www.nocohempexpo.com/sponsors-and-exhibitors-request/

Register Here for NoCo9
Visit https://www.nocohempexpo.com/ticket-sales/

About NoCo Hemp Expo
For nearly a decade, NoCo Hemp Expo — the world’s most comprehensive industrial hemp exposition and conference — has brought together international business and government leaders, academics, nonprofits, media and the public to collaborate on important initiatives, opportunities and solutions for the future of a crop and an industry that can have significant positive impact on human, animal and planetary health.

The 9th Annual NoCo Hemp Expo is produced by We Are For Better Alternatives (WAFBA), a leading organization dedicated to the advancement and advocacy of hemp farming, processing, production, innovation, education and legalization. WAFBA also is the publisher of Let’s Talk Hemp, the industry’s leading news source. Learn more about the hemp and cannabis industry and subscribe to the latest news at www.letstalkhemp.com.

Contact
Morris Beegle, WAFBA, info@nocohempexpo.com
Steven Hoffman, Compass Natural, steve@compassnaturalmarketing.com, tel 303.807.1042

Steve Hoffman 3/21/23 Steve Hoffman 3/21/23

Golf Challenge Among Many Special Events at Hemp Expo

FOR IMMEDIATE RELEASE

The ninth annual NoCo Hemp Expo will feature a 10-hole charity golf tournament as well as parties, music and networking opportunities.

What: 9th Annual NoCo Hemp Expo
When: March 29-31, 2023
Where: The Broadmoor Resort, Colorado Springs, CO
Agenda: https://letstalkhemp.swoogo.com/nocohempexpo/agenda
Info: https://www.nocohempexpo.com/
Register for NoCo9 tickets: https://www.nocohempexpo.com/ticket-sales/

LOVELAND, CO (March 21, 2023) – The 9th annual NoCo Hemp Expo, the world’s most comprehensive hemp business conference and trade show, will kick off with the Tree Free Hemp Charity Golf Challenge, a 10-hole golf tournament, from noon-4 p.m. on Tuesday, March 28. Players will follow a special format as they enjoy the outing at the world-class Broadmoor Resort. Proceeds will be donated to the Realm of Caring Foundation.

Founded in 2013, Realm of Caring (RoC) serves anyone in need of more information about cannabinoid therapies. Through revolutionary research, innovative education, and life-changing grants, RoC seeks to facilitate and encourage the mainstream acceptance of transformative, plant-powered therapies to benefit individuals and families and serve health care providers as well as the hemp and cannabis industries.

“NoCo is happy to be able to support Realm of Caring with an event that will allow conference attendees to get out, do good and have some fun together,” said Morris Beegle, producer of NoCo Hemp Expo and president and founder of We Are For Better Alternatives (WAFBA). His company Tree Free Hemp, a hemp paper company, is sponsoring the golf tournament.

Social and Networking Events at NoCo9:
Attendees can also expect a robust set of business networking and social opportunities, beginning with the WAFBA Awards of Excellence Celebration and Welcome Party on the evening of Wednesday, March 29, 6:30-9 p.m., the first day of NoCo Hemp Expo. Outstanding individuals and/or groups in the hemp industry will be recognized at a ceremony to be held during the event and will feature the music of Dave Beegle and Justin Boot and the G**Damn Ranchhand Band.

Closing the conference will be The Garden of the Hemp Gods Celebration -- the Official 2023 NoCo Hemp Expo After Party -- on Friday, March 31, at 8 p.m., when attendees can relax and finish their visit with the smooth sound of Erica Brown and The Lionel Young Band. Festivities will continue until midnight in the beautiful Broadmoor Ballroom.

About NoCo9:

Schedule at a Glance
– Tree Free Hemp Charity Golf Challenge, Tuesday, March 28
– Advocacy & Policy Conference, Wednesday, March 29
– Lake Terrace Welcome Party & WAFBA Awards of Excellence, Wednesday, March 29
– Business & Investment Conference, Thursday, March 30
– 2nd Annual NoCo Hemp Pitch, Thursday, March 30
– Agriculture & Academia Conference, Friday, March 31
– Experience Hemp Expo Hall, Thursday and Friday, March 30-31
– “Garden of the Hemp Gods” NoCo9 After Party, Friday, March 31

Exhibit and Sponsor
For more information on sponsorship and exhibiting, please visit https://www.nocohempexpo.com/sponsors-and-exhibitors-request/

Register Here for NoCo9
Visit https://www.nocohempexpo.com/ticket-sales/

Contact
Morris Beegle, WAFBA, info@nocohempexpo.com
Steven Hoffman, Compass Natural, steve@compassnaturalmarketing.com, tel 303.807.1042

Steve Hoffman 3/14/23 Steve Hoffman 3/14/23

Finalists Announced for NoCo Hemp Pitch Competition

FOR IMMEDIATE RELEASE

The second annual NoCo Hemp Pitch will feature six companies selected to vie for over $10,000 in legal fees and other services.

LOVELAND, CO (March 14, 2023) – As hemp industry leaders, entrepreneurs, innovators, policymakers and advocates prepare to convene at the 9th annual NoCo Hemp Expo, the world’s most comprehensive hemp business conference and trade show, on March 29-31, 2023, at the historic Broadmoor Resort & Convention Center in Colorado Springs, finalists have been announced for the annual Hemp Pitch Competition.

“We are excited to see what these innovators bring to this year’s competition and how they are making a difference in the hemp industry,” said Morris Beegle, producer of NoCo Hemp Expo, and president and founder of We Are For Better Alternatives (WAFBA).

Sponsored by Michael Best, a leading law firm serving the hemp and cannabis markets, along with BuildMySOP and AVL, the NoCo Hemp Pitch competition features six companies looking to elevate their business and receive the exposure and resources they need to take their brand or idea to the next level. Prizes include more than $10,000 in value in legal fees and other services, including a complimentary 10x10 booth and seed sponsorship for next year’s NoCo Expo.

Finalists Selected for NoCo Pitch Competition:

Airetage is a sustainable fashion brand based in Chicago. Founded by Miles Lazar, the company produces high-quality hemp clothing for the conscientious consumer. Airetage’s products are made with a textile-grade hemp fabric blend that includes cannabis agri-waste.

Bee Delightful, led by Skyler Johnstone and master beekeeper Daniel Weaver, produces wildflower honey from their rescue bees in Central Texas and infuses the raw honey with a carefully extracted, naturally occurring cannabidiol (CBD) from organic hemp farms in Colorado, Oregon and Kentucky.

JuiceTiva, founded by Chris Boucher and his wife, Jen Hutchinson, is a family owned business based in San Diego that delivers bioavailable, raw, live juice powder, with a high amount of CBDa per serving.

Pure BioPlastics, led by Ed Lehrburger out of Colorado, creates hemp fiber produced by PureHemp, which has been manufactured and sold into various markets to make first-generation hemp plastics. During the past five years, the company has developed a new technology to convert hemp stalks into 100% bioplastics (second-generation hemp plastics).

Regennabis, co-founded by Patrick McCartan and Geoff Trotter, delivers advisory, membership, events and investment services to the global cannabis and hemp industries, as well as to “canna-curious” Fortune 500 companies seeking insights into these nascent sectors.

Trusted Harvest Exchange, based in Colorado, is a proprietary contract platform led by William "Kyle" Guy that helps farmers, processors and end-use manufacturers get deals done faster, more reliably and with less risk. The platform performs contract execution, hemp regulatory compliance and carbon data management.

The finalists will have six minutes to pitch in front of a live audience and will be judged by hemp industry start-up consultants, attorneys and investors.

About NoCo9:

Schedule at a Glance
- Tree Free Hemp Charity Golf Challenge, Tuesday, March 28
- Advocacy & Policy Conference, Wednesday, March 29
- Lake Terrace Welcome Party & WAFBA Awards of Excellence, Wednesday, March 29
- Business & Investment Conference, Thursday, March 30
- 2nd Annual NoCo Hemp Pitch, Thursday, March 30
- Agriculture & Academia Conference, Friday, March 31
- Experience Hemp Expo Hall, Thursday and Friday, March 30-31
- “Garden of the Hemp Gods” NoCo9 After Party, Friday, March 31

Exhibit and Sponsor
For more information on sponsorship and exhibiting, please visit https://www.nocohempexpo.com/sponsors-and-exhibitors-request/

Register Here for NoCo9
Visit https://www.nocohempexpo.com/ticket-sales/

Contact
Morris Beegle, WAFBA, info@nocohempexpo.com
Steven Hoffman, Compass Natural, steve@compassnaturalmarketing.com, tel 303.807.1042

Steve Hoffman 3/7/23 Steve Hoffman 3/7/23

Full Program for NoCo Hemp Expo 2023 Now Available

FOR IMMEDIATE RELEASE

Interactive site provides attendees with time, day and speaker information for the NoCo9 Hemp Expo, set for March 29-31 in Colorado Springs

LOVELAND, CO (March 7, 2023) – The 9th Annual NoCo Hemp Expo has released an interactive agenda feature listing all sessions for the upcoming conference in Colorado Springs. Attendees can peruse the listings and click on the sessions for speaker details. The feature will be updated with session descriptions and other information in the weeks leading up to the March 29-31 conference.

The agenda features three full days of programming. Tickets can be purchased in an array of combinations and a la carte purchase options for the show floor, all inclusive, or separate entrance for the Advocacy and Policy, Business and Investment, and Agriculture and Academia segments offered on each of the three show days. Tickets are available here.

Attendees can also expect a robust set of business networking and social opportunities, beginning with the WAFBA Awards of Excellence Celebration and Welcome Party on the evening of Wednesday, March 29, 6:30-9 p.m., the first day of NoCo Hemp Expo. Outstanding individuals and/or groups in the hemp industry will be recognized at the ceremony to be held during the event and will feature the music of Dave Beegle and Justin Boots. Closing the conference will be an afterparty on Friday, March 31, at 8 p.m., when attendees can relax and finish their visit with the smooth sound of Erica Brown and DJ JazzyTones.

About NoCo9:

*The Broadmoor Resort in Colorado Springs.*

Schedule at a Glance
- Advocacy & Policy Conference, Wednesday, March 29
- Lake Terrace Welcome Party & WAFBA Awards of Excellence, Wednesday, March 29
- Business & Investment Conference, Thursday, March 30
- 2nd Annual NoCo Hemp Pitch, Thursday, March 30
- Agriculture & Academia Conference, Friday, March 31
- Experience Hemp Expo Hall, Thursday and Friday, March 30-31
- “Garden of the Hemp Gods” NoCo9 After Party, Friday, March 31

Exhibit and Sponsor
For more information on sponsorship and exhibiting, please visit https://www.nocohempexpo.com/sponsors-and-exhibitors-request/

Register Here for NoCo9
Visit https://www.nocohempexpo.com/ticket-sales/

Contact
Morris Beegle, WAFBA, info@nocohempexpo.com
Steven Hoffman, Compass Natural, steve@compassnaturalmarketing.com, tel 303.807.1042

Steve Hoffman 3/1/23 Steve Hoffman 3/1/23

Hemp Industry Indigenous Leaders to Convene at NoCo Hemp Expo in Colorado Springs, March 29-31

FOR IMMEDIATE RELEASE

What: 9th Annual NoCo Hemp Expo
When: March 29-31, 2023
Where: The Broadmoor Resort, Colorado Springs, CO
Info: https://www.nocohempexpo.com/
Register for NoCo9 tickets: https://www.nocohempexpo.com/ticket-sales/

LOVELAND, CO (March 2, 2023) – Indigenous leaders in the hemp industry are planning their exhibits and talks to bring generations of knowledge to the 9th Annual NoCo Hemp Expo, the world’s most comprehensive hemp business conference and trade show. The event will take place on March 29-31, 2023, at the historic Broadmoor Resort & Convention Center in Colorado Springs.

“The contributions of Indigenous people to sustainable agriculture and stewarding the Earth are immeasurable,” said Morris Beegle, Producer of NoCo. “This year, NoCo Hemp Expo is proud to include a larger presence of Indigenous programming and exhibits.”

Indigenous Leaders Working Group Meeting
To start the show, leaders will gather on Wednesday, March 29, 2-4 p.m. MT in Her Many Voices Meeting Room for an Indigenous Leaders Working Group Meeting facilitated by Winona LaDuke, Executive Director of Honor the Earth and the Anishinaabe Agriculture Institute and founder of Winona’s Hemp, and Mary Jane Oatman, Executive Director of the Indigenous Cannabis Industry Association and Founder and Publisher of THC Magazine. Their hope is to provide a space for Indigenous industry participants to meet, mingle and contribute to the growing hemp industry among Indigenous tribes.

Indigenous Panel Discussions
Indigenous leaders will also participate in educational programming throughout the event. On Thursday March 30, at 2 p.m., LaDuke and Oatman will be joined by Theo Wahquahboshkuk of Prairie Band Ag, Rob Pero of Canndigenous and Ira Vandever to discuss the role of Indigenous knowledge in growing the hemp industry, using every part of the plant, and innovative workforce approaches. There will also be a presentation on March 31 moderated by LaDuke called “Growing Hemp: Now and Then” as part of the Agriculture Symposium on the Main Stage. Joining LaDuke will be Alex White Plume, Chris Boucher, Ryan Loflin and Bill Billings to discuss traditional and modern-day hemp farming methods, and what the growing U.S. industry can take from Indigenous farming methods to contribute to the success of hemp growing today.

Indigenous Pavilion
On Thursday and Friday of NoCo9, the show will host a dedicated exhibit pavilion with the theme of community work that will feature leading Indigenous producers and organizations, including:

- Winona’s Hemp/Anishinaabe Agriculture Institute
- Indigenous Cannabis Industry Association
- Canndigenous CBD
- Prairie Band Agriculture/Prairie Band Potawatomi Nation
- Turquoise Indigo Fibers
- Additional participants to be announced

The pavilion will include the opportunity to speak with Indigenous leaders, a weaving demonstration to show traditional application and use of hemp fiber, as well as literature and stickers available for attendees.

“The Indigenous approach is cooperative. We focus on farmers and local economies,” said Winona LaDuke of the Honor the Earth/Anishinaabe Agriculture Institute. “We will be talking about how hemp has a minimal carbon footprint, uses minimal water and is a sustainable resource. Let’s do this the right way for this sacred plant.”

About NoCo9:

Schedule at a Glance
- Advocacy & Policy Conference, Wednesday, March 29
- Lake Terrace Welcome Party & WAFBA Awards of Excellence, Wednesday, March 29
- Business & Investment Conference, Thursday, March 30
- 2nd Annual NoCo Hemp Pitch, Thursday, March 30
- Agriculture & Academia Conference, Friday, March 31
- Experience Hemp Expo Hall, Thursday and Friday, March 30-31
- Garden of the Hemp Gods-NoCo9 After Party, Friday, March 31

Exhibit and Sponsor
For more information on sponsorship and exhibiting, please visit https://www.nocohempexpo.com/sponsors-and-exhibitors-request/

Register Here for NoCo9
Visit https://www.nocohempexpo.com/ticket-sales/

Contact
Morris Beegle, WAFBA, info@nocohempexpo.com
Steven Hoffman, Compass Natural, steve@compassnaturalmarketing.com, tel 303.807.1042

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