Blog, Summary3 Steve Hoffman Blog, Summary3 Steve Hoffman

Shift Happens: The Power of Influencers and Brands. Grab a Mug for Compass Coffee TalkTM Featuring Ari Adams, CEO, ShiftCon Media, July 23, 2020, 11:30 am EDT, Sponsored by Allegro Coffee

FOR IMMEDIATE RELEASE

Shift Happens: The Power of Influencers and Brands. Grab a Mug for Compass Coffee TalkTM Featuring Ari Adams, CEO, ShiftCon Media, July 23, 2020, 11:30 am EDT, Sponsored by Allegro Coffee

Marketers, Brands, and Influencers are Invited to Join the Conversation on the Next Episode of Compass Coffee Talk™, Hosted by Natural Products Industry Leaders Bill Capsalis and Steven Hoffman, as they Discuss New Ways to Drive Awareness Online During Unprecedented Times.

What: Compass Coffee Talk™
Episode Number 5: “The Face of New Media, Healthy Lifestyles, and Diversity: Meet Ari Adams, CEO of ShiftCon Media.”
Date: Wednesday, July 23, 2020, 11:30 am – 12:00 pm EDT
To Register: Click HERE or watch LIVE on Facebook: https://www.facebook.com/CompassNatural/
Sponsored By: Allegro Coffee

Boulder, CO (July 16, 2020) – Compass Coffee Talk™ is pleased to announce that Ari Adams, CEO, ShiftCon Media, will appear as the next featured guest on its educational, business-to-business webinar. ShiftCon Media is a nationally renowned eco-wellness online influencer and social media community that focuses on food, wellness, health, sustainability, and diversity.

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Together, natural products industry leaders Bill Capsalis and Steven Hoffman will host a discussion with Ari Adams on the power of influencers during these unprecedented times: “The Face of New Media, Healthy Lifestyles, and Diversity,” Thursday, July 23, 2020, 9:30 am MDT. Marketers and brands of all sizes are invited to join the conversation for a power-packed thirty minutes and explore new ways to connect and engage with a diverse range of influencers who support healthy lifestyles.

“Compass Coffee Talk is looking forward to sharing Ari’s expertise and we support ShiftCon Media’s commitment to creating a profound and positive impact on the world around us. Now is the time to come together and leverage our collective voice,” said Steven Hoffman, Managing Partner and Founder, Compass Natural Marketing. 

Shift Happens
In this lively discussion, Ari will highlight how ShiftCon’s online influencer community is adapting to change in a continually evolving time of uncertainty. “Influencers are vital to a brand's survival right now, and the traditional path of reaching new customers is no longer an option. ShiftCon provides that bridge and is a connecting point for brands targeting new audiences,” said Ari Adams, CEO, ShiftCon Media. “I am looking forward to providing insights on diversity, new media and how to accelerate change in the natural products industry.”

Additionally, Compass Coffee Talk participants will learn more about ShiftCon’s upcoming virtual conference and expo taking place on October 8-10, 2020. For more information on how to participate or to be a sponsor, visit: shiftconmedia.com.

About Ari Adams 
Ari Adams is a parenting and lifestyle blogger, author, and CEO of the annual ShiftCon Eco-Wellness Influencer Conference for eco-friendly and health-conscious bloggers and influencers. She holds a master's degree in marketing and has more than 15 years of experience in the media industry. Ari is the voice behind the lifestyle and parenting blog Love, Peace & Tiny Feet; where she shares her adventures of balancing parenthood, holistic wellness, DIY crafts, recipes, and other tips for parents. 

Compass Coffee Talk™ Powered By: Allegro Coffee 
Compass Coffee Talk would like to give special thanks to its newest sponsor, Colorado-based, Allegro Coffee. Each episode, one webinar attendee will receive a free bag of Allegro Coffee, a specialty coffee company that believes that where and how coffee is grown matters. Since 1977, Allegro Coffee has remained committed to sourcing the highest quality coffee from farmers dedicated to environmental stewardship and worker livelihood. 

About Compass Coffee Talk™
Compass Coffee Talk™ features lively interactive conversations with industry leaders and experts designed to help guide entrepreneurs and businesses of all sizes succeed in the marketplace. Hosted by natural and organic products industry veterans Bill Capsalis and Steve Hoffman, Compass Coffee Talk is produced by Compass Natural Marketing, a leading PR, branding, and business development agency serving the natural and organic products industry. 

To register for the FREE Zoom Webinar, click HERE. Or watch streaming LIVE on Compass Natural’s Facebook page: https://www.facebook.com/CompassNatural/.

Contact
Bill Capsalis, Host, 303.808.3441, bill@billcapsalis.com
Steven Hoffman, Host, 303.807.1042, steve@compassnaturalmarketing.com

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ShiftCon: How Do You Influence the Influencers?

Reach Top "Eco & Wellness" Bloggers, Social Media Influencers, and Other Change Agents with Your Brand at the 5th Annual ShiftCon Eco-Wellness Influencer Conference October 3-5, 2019, Atlanta, Georgia

ShiftCon is a unique media conference and expo bringing together leading natural, organic and eco-friendly brands and the online eco-wellness blogging and social media universe into one powerful, collaborative - and influential - community. 

And your brand is invited to be there.

Featuring workshops on social media best practices, food safety, nutrition & wellness, GMOs, organic and sustainability – and through networking events, hospitality suites and a Product Expo – ShiftCon offers attendees opportunities to learn about brands and meet with companies and nonprofits creating a healthier, more sustainable world.

Our previous conferences featured natural, organic and LOHAS industry leaders including:

  • Gary Hirshberg, Chair of Stonyfield Farm and co-founder of Just Label It

  • Anna Lappe, nationally known author of Diet for a Hot Planet

  • Robyn O'Brien, author of The Unhealthy Truth, Executive Director, Allergy Kids

  • Gunnar Lovelace, co-founder and CEO of Thrive Market

  • Lisa Leake, author of 100 Days of Real Food

  • Jenny McGruther, author of Nourished Kitchen

Tell your brand's story to the community that applauds, celebrates and promotes your health and eco-friendly values. Create a custom sponsorship package to best fit your marketing goals.

For information about sponsorship and exhibiting or media kit requests, contact
Marinda Thomas, marinda@gmail.com, tel 650.248.5445
https://shiftconmedia.com/about/

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