JAMBAR Sponsoring Pro Soccer Team Conrad & Beasley United Vying for $1M Prize at The Soccer Tournament
Organic energy bar brand sponsors Conrad & Beasley United, featuring retired U.S. Men’s National Team players Jimmy Conrad & DaMarcus Beasley, and provides nutrition for all 600 players
SAN RAFAEL, Calif. (June 1, 2023) – As part of its ongoing support of athletes, organic energy bar maker JAMBAR is sponsoring one of the 32 teams competing for the $1 million prize in The Soccer Tournament (TST). This first-of-its-kind soccer competition brings together talented players from around the world in a series of 7v7 games that will take place June 1-4, 2023. JAMBAR’s team, Conrad & Beasley United, led by superstar players Jimmy Conrad and DaMarcus Beasley, is poised to be a top contender. Conrad played in MLS for 13 years and had 27 caps with the U.S. Men’s National Team, including a World Cup appearance. Beasley played for 16 years with MLS and the Premier League and had 126 caps with the U.S. Men’s National Team. Beasley is the only American man to play in four World Cups.
Photo: Conrad & Beasley United players training before the tournament begins.
“Anyone who likes soccer will have a blast watching this high-stakes, winner-take-all tournament full of soccer legends and celebrities,” said Conrad. “Our team, Conrad & Beasley United, is psyched to be fueled by JAMBAR.” JAMBAR is also providing energy bars at the tournament’s nutrition center for all 600 TST players for training and games.
JAMBAR organic energy bars are crafted with high-quality protein and fiber and are naturally sweetened for a healthier alternative to traditional energy bars. The great-tasting, highly digestible bars have a texture and nutritional profile that makes them perfect for training and in-game. This inaugural open-application tournament is being held in Cary, North Carolina, and will stream live on Peacock and CNBC on Sunday, June 4, at 5 p.m. ET. Thirty-two teams from eight countries will compete, with 16 advancing to the knockout round, where they will play single elimination games for the $1M grand prize.
About JAMBAR
In late 2021, Jennifer Maxwell founded JAMBAR with the goal of helping people feel good about the ingredients they put in their bodies, and the positive impact they can have on their local communities. Made from only premium organic ingredients, JAMBARs feature ancient grains, authentic sweeteners from nature and high-quality proteins. The company donates 50% of after-tax profits to organizations that support the transformative pursuits of music and sports. JAMBARs are available at JAMBAR.com, on Amazon.com and also at leading grocery stores, including Earth Fare, Good Earth, Jimbo’s, Mollie Stone’s Markets, Nugget Markets, United Markets, Berkeley Bowl, select Safeway stores and more. Learn more at www.jambar.com and follow us on Facebook and Instagram.
About The Soccer Tournament (TST)
Launching in June 2023, The Soccer Tournament (TST) is the newest creation from The Basketball Tournament TBT Enterprises. TST is an open-application, million-dollar, winner-take-all competition. Teams will face off in a 32-team, World Cup model. It will feature a 7v7 format and host teams from all across the world. For more information on TST, visit TheTournament.com.
Media Contacts
Steven Hoffman, Compass Natural, steve@compassnatural.com, tel: 303.807.1042
Debbie Pfeifer, JAMBAR, debbie@jambar.com, tel: 206.669.3580
JAMBAR Poised to JAM Through the Summer by Sponsoring Array of Top Music Festivals and Events
Organic artisan energy bar company JAMBAR donates 50% of profits to organizations that support music and active living
SAN RAFAEL, Calif. (May 24, 2023) – As part of its commitment to make the planet a better place through music, the organic artisan energy bar company JAMBAR is partnering with more than 30 live music festivals and events in northern California this summer, including Mill Valley Music Festival, BOTTLEROCK Napa Valley, The Fairfax Festival & Ecofest, Sound Summit and KC Turner Presents Cookout Series at HopMonk.
JAMBAR was launched in 2021 by Jennifer Maxwell, a musician, runner, nutritionist and mom. Jenny was also the co-founder of the original PowerBar. Maxwell’s mission with JAMBAR is to fuel healthy bodies and healthy communities. Not only are JAMBAR’s energy bars made with premium organic ingredients—including ancient grains, natural sweeteners and high-quality proteins—but the company also donates 50% of its profits to organizations that support music and active living.
“Bringing music into more people’s lives has always been a central part of JAMBAR,” said Maxwell, who, in addition to serving as CEO of JAMBAR, is a drummer in two Bay Area bands. “The lineup of talent coming to the Bay Area this summer is incredible, and we’re going to do our best to keep the energy high by fueling festivalgoers and musicians alike.”
JAMBAR hosted a booth offering samples of JAMBARs to hungry Mill Valley festivalgoers. JAMBARs were also placed in musician green rooms, providing performers with clean, organic energy. Festivalgoers who chose to travel by bike received a complimentary JAMBAR at the Marin County Bike Coalition’s parking area.
Following the Mill Valley festival, JAMBAR will journey to Napa Valley for the BOTTLEROCK festival of music, food, wine and brews on May 26-28. Billed as “the first taste of summer,” the festival boasts a powerhouse lineup of more than 70 performers, including the Red Hot Chili Peppers, Post Malone, Lizzo, Duran Duran, Lil Nas X and the Smashing Pumpkins. JAMBARs will be featured in BOTTLEROCK musician green rooms, culinary suites, VIP suites and staff rooms. JAMBAR athlete, Olympic gold medalist skier and music fan Jonny Moseley will be at BOTTLEROCK on Friday, May 26, introducing culinary guests as part of this growing partnership.
On May 29, JAMBAR will kick off the KC Turner Presents 10th Annual Cookout Concert Series at the HopMonk Tavern in Novato, California. This summer concert series features over 25 shows from late May through October. Headliners include crowd favorites Toad the Wet Sprocket, Cracker, Maria Muldaur, Anders Osborne, Bob Schneider, Brett Dennen, Shawn Mullins and G. Love. Every concert attendee will receive a free JAMBAR as they exit each show. Perfect fuel after a long night of dancing! This is the second year for JAMBAR as the headline sponsor.
“KC Turner Presents and HopMonk are thrilled to be teaming up again with JAMBAR. Their support and love of live music make this a win-win sponsorship! We can't wait to Get Our Jam On at this year's Cookout Concert Series!” said founder KC Turner.
On June 10-11, JAMBAR will be an official partner at The Fairfax Festival & Ecofest in Fairfax, California. This funky, eclectic celebration of music and the arts features musicians, a parade, artist and artisan booths, a flea market and a family film night. JAMBAR will welcome festival attendees who ride their bikes with complimentary JAMBARs at the JAMBAR Parking Area with the Marin County Bike Coalition.
JAMBAR will close out the summer concert season with a booth and sampling at Sound Summit 2023 on September 9. This is the second year that JAMBAR will partner with this outdoor concert on Mount Tamalpais, which raises funds for the Mount Tamalpais State Park in Marin County, a popular hiking, running and biking destination. The lineup for this festival includes artists such as Lord Huron, Sierra Ferrell, Kevin Morby, Brokedown in Bakersfield and Vinyl.
About JAMBAR
In late 2021, Jennifer Maxwell founded JAMBAR with the goal of helping people feel good about the ingredients they put in their bodies, and the positive impact they can have on their local communities. Made from only premium organic ingredients, JAMBARs feature ancient grains, authentic sweeteners from nature and high-quality proteins. The company donates 50% of after-tax profits to organizations that support the transformative pursuits of music and sports. JAMBARs are available at JAMBAR.com, on Amazon.com and also at leading grocery stores, including Mollie Stone’s Markets, Earth Fare, Good Earth, Nugget Markets, United Markets, Berkeley Bowl, select Safeway stores and more. Learn more at www.jambar.com and follow us on Facebook and Instagram.
Media Contacts
Steven Hoffman, Compass Natural, steve@compassnatural.com, tel: 303.807.1042
Debbie Pfeifer, JAMBAR, debbie@jambar.com, tel: 206.669.3580
JAMBAR Partners With UC Berkeley’s Haas School of Business MBA Program to Create a Long-Term Sustainability Plan
JAMBAR, the organic artisan energy bar that donates 50% of profits to communities, furthers its commitment to minimizing environmental impact
SAN RAFAEL, Calif. (April 18, 2023) – Organic energy bar maker JAMBAR® today announced it is working with The Walter A. Haas School of Business at the University of California, Berkeley (Berkeley Haas), to create an actionable, long-term sustainability plan. JAMBAR was selected by the Berkeley Haas Center for Responsible Business as a semester-long consulting project for a team of MBA students.
“I created JAMBAR with the goal of helping people feel good about what they eat, as well as the impact they can have on their local community, which includes being as Earth-friendly a company as possible,” said Jennifer Maxwell, founder and CEO of JAMBAR. “We’ve been hugely impressed by the innovation, professionalism and creativity our Haas MBA team brings and feel confident their work will result in a top-tier sustainability roadmap for us to follow.”
The Haas MBA team began its work by conducting an analysis of sustainability initiatives and best practices in the energy bar category. At the end of the partnership, the Haas students will present a comprehensive strategic plan with recommendations to help JAMBAR do business in environmentally responsible ways.
“It’s clear that since its inception, JAMBAR has kept sustainability top-of-mind when it comes to business practices, including sourcing, processing and shipping,” said Matt Rittenhouse, a project team member who will graduate from Berkeley Haas with an MBA in 2023. “Our objective is to provide recommendations and create a long-term plan with goals and success metrics, and to help JAMBAR communicate its initiatives to consumers and partners.”
This partnership marks the continuation of a long relationship between JAMBAR’s founder, Jennifer Maxwell, and UC Berkeley. Jennifer and her late husband, Brian, both ran track at Cal and together in 1985 created PowerBar®, the original energy bar. For many years, PowerBar’s headquarters were in downtown Berkeley, overlooking the Cal campus. After Brian’s death, Jennifer created the Brian Maxwell Fellows program at Berkeley Haas with the goal of helping entrepreneurs “to create opportunities, to innovate and bring real value and change to the world.”
About JAMBAR
In late 2021, Jennifer Maxwell founded JAMBAR with the goal of helping people feel good about the ingredients they put in their bodies and the positive impact they can have on their local communities. Made from only premium organic ingredients, JAMBARs feature ancient grains, authentic sweeteners from nature and high-quality proteins. The company donates 50% of after-tax profits to organizations that support the transformative pursuits of music and sports. JAMBARs are available at JAMBAR.com, on Amazon.com and also at leading grocery stores, including Mollie Stone’s Markets, Earth Fare, Good Earth, Nugget Markets, United Markets, Berkeley Bowl, select Safeway stores and more. Learn more at www.jambar.com and follow us on Facebook and Instagram.
Media Contacts
Steven Hoffman, Compass Natural, steve@compassnatural.com, tel 303.807.1042
Debbie Pfeifer, JAMBAR, debbie@jambar.com, tel 206.669.3580