Mamavation Hosts Massive Glyphosate Free Product Giveaway to Begin Feb. 7
FOR IMMEDIATE RELEASE
Leah Segedie, founder of Mamavation.com, will host a product giveaway that concentrates on Glyphosate Free brands from all over North America.
What: Mamavation’s Big Glyphosate-Free Giveaway
When: Feb. 7-14, 2023
Where: Two giveaways on Mamavation and one on Instagram
Info: Mamavation.com
LOS ANGELES (February 6, 2023) – Mamavation, an eco-wellness community for women interested in safe products for their homes and families, will host a giveaway of glyphosate-free products from Feb. 7-14 on their website and Instagram.
The community has a reach through its email list and social media platforms of over 300,000 consumer advocates and influencers who are interested in monitoring the levels of toxic chemicals in commonly used products.
“Mamavation consumers are in love with brands that provide more transparency in this constantly changing world,” said Mamavation founder Leah Segedie. “This is why we are happy to support brands that have gone that extra mile to prove they are free from the toxic herbicide glyphosate."
Sponsors will donate a range of products worth a total of more than $4,000, which will be divided among three winners.
The post on Mamavation.com will discuss glyphosate, ways to avoid it, current news or interesting topics and the giveaway. The site will also go into detail on how a brand becomes Glyphosate Residue Free.
Glyphosate is one of the world’s most widely used pesticides, applied primarily as an herbicide and often also as a pre-harvest drying aid in major crops such as oats, wheat and pulses. Outside of agriculture it is widely used as a weed killer for parks and gardens in products such as Roundup. As consumers become aware of the dangers of glyphosate contamination in their food supply, many are turning to the Glyphosate Residue Free (GRF) certification seal for peace of mind as they choose their groceries.
Natural Product Brands Respond to Benefit of GRF Seal
Natural product brands responded positively to the giveaway and support testing for toxic chemicals, especially glyphosate, which is widely used. Joline Rivera, who donated products for the giveaway from her Chicago-based Red Belly Honey company, said that she places a high value on the “tenacity and will it takes to be glyphosate residue-free” and that her audience is “very impressed” by certifications, so the company pays special attention to them. She says the company was involved early in the labeling movement in California and takes it seriously.
“Issues surrounding glyphosate are very familiar to us — knowing our product is pesticide-free tells our customers we care about what they’re putting into their bodies,” Rivera said. “We have a motto around here … if it has to do with helping people feel better and bees living longer — it has to do with Red Belly Honey."
Paul Greive, founder and vice president of sales and marketing of Pasturebird.com, which sells pasture-raised chicken, said consumers have found loopholes in the food labeling system and seek greater transparency from companies claiming to sell safe and healthy food. “The Glyphosate Residue Free label provides consumers with an unbiased, lab-based verification that their food is free of glyphosate,” Greive said. “We’re excited to partner with Mamavation and The Detox Project to bring the integrity and transparency that modern consumers expect.”
The Detox Project provides Glyphosate Residue Free certification, which verifies that products do not contain the world’s most used herbicide. These types of certification are growing fast in the U.S. and around the world as consumers become more concerned about toxic chemicals in their food and household products. Products are tested by independent laboratories and must meet stringent standards to use the certification.
Frank Bergin, president of North Stonington, Connecticut-based Jovial Foods, recalls that, when he heard about The Detox Project, he “fell in love with their mission” because transparency in the food industry has become so important to consumers. “We owe it to consumers to be transparent about ingredients,” he said. Mamavation shares their mission to help consumers find non-toxic food, Bergin said. “We are so excited to partner with them for the first-ever Big Glyphosate Free Giveaway this month!” he added.
Consumers can begin entering the contest on the Mamavation website on Feb. 7.
About Mamavation
Mamavation, founded by Leah Segedie, is an online community and investigative service that empowers women through eco-wellness. Mamavation focuses on wellness as a lifestyle, health for everyone and sustainability. It is a judgment-free zone of women from all walks of life – from deep green to light green, united by a determination to provide healthier homes, support the brands that create better products, and treat other women with respect and dignity. Mamavation has been investigating grocery store products and food for several years and has a list of recommended toxic-free products.
For more information, visit Mamavation at www.mamavation.com or contact leah@mamavation.com. Follow Mamavation on Facebook, Instagram, Pinterest, Twitter and YouTube.
About the Glyphosate Residue Free Certification Program
Glyphosate Residue Free certification verifies that a specific food, supplement or beauty product does not contain the world’s most used herbicide. Glyphosate Residue Free certification is one of the fastest growing certifications in the U.S. and around the world. You can find the brands and the products that are already certified here. A third-party ISO 17025 accredited laboratory regularly tests certified products to make sure they do not contain glyphosate residues. To be certified Glyphosate Residue Free, products must have no glyphosate residues down to government-recognized limits of detection (LODs) for food, commodity and supplement samples (usually 0.01 ppm), and lower levels than default government Maximum Residue Limits (MRLs) in the European Union and Japan.
For more information, visit The Detox Project at www.detoxproject.org or contact info@detoxproject.org. Follow The Detox Project and the Glyphosate Residue Free Certification Program on Instagram, Facebook, Twitter and LinkedIn.
Media Contacts
Leah Segedie, Mamavation, leah@mamavation.com
Steven Hoffman, Compass Natural, steve@compassnaturalmarketing.com
Compass Natural Adds Talent to Boutique PR, Brand Marketing Agency Serving Natural, Organic, Regenerative and Hemp Products Businesses
Compass Natural Adds Talent to Boutique PR, Brand Marketing Agency Serving Natural, Organic, Regenerative and Hemp Products Businesses
November 9, 2022
Compass Natural, a boutique public relations & brand marketing agency serving businesses in the market for natural and organic foods and related products, is pleased to announce the addition of seasoned talent to its team.
Compass Natural, a Boulder, CO-based boutique public relations and brand marketing agency serving businesses in the market for natural and organic foods, industrial hemp and cannabis-related products, regenerative agriculture, and sustainable and eco-friendly products and services, is pleased to announce the addition of seasoned new talent to its team.
“Going into the new year, we are excited to offer our clientele a diverse, talented team with expertise in brand marketing, public relations, social media influencer marketing, digital communications, content development, business development, and trade show, conference and event planning — all focused on serving businesses and brands in the natural, organic, and healthy lifestyles market," said Steven Hoffman, Founder and Managing Director of Compass Natural.
“When Compass Natural’s longtime associate Evan Tompros moved on in September to further career opportunities after seven years of service to our clients in the natural and organic channel, it provided an opportunity for us to reorganize our agency. As such, we’ve been fortunate and successful in attracting an incredible lineup of professionals to serve our client companies into the future,” Hoffman added.
Joining the Compass Natural PR, Communications and Brand Marketing Team
Allison Salvati (top left) — Natural products brand marketing veteran Allison Salvati joins Compass Natural as “Creator of Opportunities.” Having worked with such leading natural and organic brands including Bhakti Chai, noosa yoghurt, Honey Smoked Fish Co., and others, Allison will help lead brand strategy and marketing, social media influencer marketing, media outreach, and client services. Allison proudly claims her superpower is building and nurturing relationships. Human connection is her core value and she is passionate about curating meaningful experiences for clients and brands.
Hope Keller (lower left) — Hope Keller joins Compass Natural to assist with digital marketing and communications, production, editorial and web, blog and related content. A veteran journalist, Hope has worked at the Baltimore Sun, the Philadelphia Inquirer and the International Herald Tribune, among other newspapers. She also served as director of communications for the University of Baltimore School of Law. In addition to her work with Compass Natural, she works as a writing tutor at Mitchell College in New London, CT, and as a freelance reporter for The Daily Record in Baltimore.
Elizabeth Lunt (top right) — Co-founder of Spark Events, Elizabeth Lunt joins Compass Natural as a contributing writer and to assist with trade show and conference planning, educational programming, booking speakers and other related services. Spark Events produces business networking and educational events for the cannabis industry in Maryland, where Elizabeth also has been active as a dispensary agent and cannabis advocate. She is fascinated by the development of the industrial hemp industry and has been a volunteer with the US Hemp Building Association as well as a writer for HempBuild Magazine.
Rachael Carlevale (lower right) — Rachael Carlevale joins the Compass Natural Marketing team with more than 10 years of experience directing sales and marketing in the natural products industry. The co-founder of Suelo Vivo, a certified regenerative hemp farm and brand, and founder of Ganjasana Plant Medicine School, Rachael develops and teaches cannabis and hemp courses. Rachael is a certified Mindfulness Educator, yoga instructor and DEM Pure Educator who contributes to Skunk Magazine with her “Cannabis + Wellness Column.”
Advisory Board — In addition to new team members, Compass Natural’s distinguished Advisory Board includes the following members: Mark Retzloff, co-founder of Alfalfa’s Market and Horizon Organic Dairy; Michael Schall, former VP of Global Business Development for Whole Foods Market; Ari Adams, CEO of ShiftCon, the nation’s largest community of eco-wellness social media influencers; and marketing and branding veteran and current director of Naturally Boulder, Bill Capsalis.
New Clients in 2022-2023
In addition to working with longtime clients -- including We Are for Better Alternatives, producer of NoCo Hemp Expo and Southern Hemp Expo and publisher of Let’s Talk Hemp; Presence Marketing, the nation’s leading independent natural products brokerage; BeyondBrands, a leading collective of branding experts serving the natural, organic, and healthy lifestyles market; and others -- Compass Natural welcomed a number of new clients in 2022. Such new brands include JAMBAR®, a certified organic, artisan-made energy bar created by Jennifer Maxwell, the inventor of the original PowerBar®; the Glyphosate Residue Free certification program, administered by the Detox Project; Bay State Milling, provider of certified organic grain ingredients; Franny’s Farmacy, an Asheville, NC-based producer of hemp-derived CBD consumer products and operator of a chain of dispensaries in the Eastern U.S.; and more. In addition, Compass Natural founder Steven Hoffman serves on the Advisory Board of ShiftCon Media, the country’s largest community of “eco-wellness” social media influencers.
About Compass Natural — Connecting Media & Markets in Natural, Organic Products
Based in Boulder, CO, and founded in 2002 by natural products industry veteran Steven Hoffman, Compass Natural is a boutique agency serving the public relations, brand marketing, social media, and business development needs of companies and organizations in the $500 billion market for natural, organic, regenerative, socially responsible, and eco-friendly products and services. Compass Natural also is the producer of the popular business podcast Compass Coffee Talk, which in November 2022 featured Colorado Governor Jared Polis talking about sustainability and the growth of natural and organic products, as well as the hemp and cannabis industries in the state and the nation. Visit Compass Natural’s fully illustrated client deck here. Also, learn more at www.CompassNatural.com and on Facebook and LinkedIn.
Contact
Steven Hoffman, info@compassnaturalmarketing.com, tel 303.807.1042