Moving Beyond Plastic: National Co+op Grocers Program at Expo West Explores Packaging Alternatives
This article originally appeared in Presence Marketing’s April 2022 Industry Newsletter
By Steven Hoffman
What are the pain points, and where have manufacturers, distributors and retailers made progress in finding sustainable alternatives to a world awash in non-biodegradable plastic packaging waste? That was the topic of conversation at a recent panel held on March 10, 2022, at Natural Products Expo West in Anaheim CA, co-hosted by National Co+op Grocers (NCG) and Presence Marketing.
The natural products channel, like most, has embraced plastic over the years for its obvious benefits: it’s durable, lightweight, versatile, cost effective and helps lengthen shelf life and ensure food safety, among other attributes.
However, much plastic packaging is designed for single use, and as such, according to data collected by the Environmental Protection Agency (EPA), 69% of plastic packaging ends up in landfills or the ocean. The rate of recycling of PET bottles and jars was 29% in 2018. Same for HDPE containers – only 29.3% of these containers were recycled. In the U.S., plastic products generation increased by 4.3 million tons from 2010-2018, due in large part to an increase in plastic packaging production. After food, plastics are the second-most-common type of materials to be sent to a landfill, according to the EPA. The issue is of such concern that National Geographic warned that the amount of plastic trash in our oceans is expected to nearly triple to 29 million metric tons by 2040, unless society takes drastic action.
In striving to take the lead and set a positive example, NCG identified a number of advocacy initiatives for the organization and its members, including promoting waste reduction and alternative packaging at the manufacturer and distributor level. In particular, NCG works with industry partners to research and provide the most environmentally friendly options possible in NCG programs and services, including tangible items such as branded packaging, to help reduce plastic packaging in the waste stream, according to the co-op organization’s website.
In this panel, hosted by Heidi Traore, Supplier Relationship Development Manager for NCG, and Milton Zimmerman, EVP of Presence Marketing, and moderated by Steven Hoffman of brand marketing and PR agency Compass Natural, the following industry leaders offered their insights, and highlights of their responses are below.
Alyssa Harding, Packaging Collaborative Director, One Step Closer, and Senior Consultant, Anthesis Group
Blair Kellison, CEO, Traditional Medicinals
Ricardo Perdigao, CFO/COO, Sambazon
Dave Pirazzini, Director of R&D, REBBL
Q: Where do you believe the pain points are for most brands in terms of their packaging?
- Alyssa Harding: “Companies are successfully reducing the amounts used for their product packaging, but rather than reinvesting the saved money on further R&D, many are keeping the money as profit. It is important for longer term profitability and sustainability to take your saved money and reinvest it back into research to find sustainable packaging solutions.”
- Blair Kellison: Everything in life is possible, and we need to focus our resources on sustainable packaging. However, to the extent that ultimately economics is going to be a factor in driving this movement.”
- Ricardo Perdigao: “Reducing waste and solving the current issues in product packaging cannot be corrected with just one solution, but the combination of many solutions across the supply chain. Changing the established manufacturing system and concept is one of the biggest challenges. As business leaders, you believe in something and you go after it. Our beliefs lead us to sustainable packaging.”
- Dave Pirazzini: “Manufacturing lines are full, so it can be difficult to find manufacturers to take the time and work with you on a perfect sustainable solution. Additionally, companies have confusion on the best materials, what is most recyclable, etc. For example, Tetra packaging is a solution, but only 55% of facilities in the U.S. can recycle it.”
Q: How is your company researching and making packaging materials reductions?
- Alyssa Harding: “There are opportunities to use less materials and remove unnecessary parts of your packaging while still being effective and appealing to consumers.”
- Blair Kellison: “Traditional Medicinals has been working on a sustainable packaging overwrap for the past six years. This is still in progress. Once completed, the company will begin using compostable overwrap.”
- Dave Pirazzini: “Control what you can. REBBL reduced the amount of corrugate in its packaging with no negative effects to its product packaging or presentation.”
- Ricardo Perdigao: “If we can make things from plants, and turn them back into plants, that is a promising solution we are exploring.”
Q: What has been a success in your packaging journey?
- Alyssa Harding: “The opportunity through One Step Closer to offer sustainable packaging expertise and counsel tailored to a number of mission-based natural products companies.”
- Blair Kellison: “Recycling aside, let’s just not produce waste to begin with. Last year in 2021, Traditional Medicinals got zero waste certified.”
- Ricardo Perdigao: “First, set an objective, track progress, and work toward that objective. In its bowl products, Sambazon successfully converted its packaging to paper and plant fiber. The company is ahead of schedule on achieving ‘zero waste’, and 70% of its products are recyclable.”
- Dave Pirazzini: “REBBL changed its practice to shipping flattened empty bottles to our manufacturing plant, therefore reducing having to ship amounts of the larger, empty blown bottles. We started blowing the bottles on our own manufacturing lines; blowing bottles is when the plastic bottle shape is formed to be ready to fill.”
Q: What can retailers do to help?
- Alyssa Harding: “Cut out waste in the deli and bulk section, and reduce/eliminate single-sized plastics available in the store. Run an analysis of your store and locate your largest materials of consumption and begin your project right there. Start with your own footprint, and then move to helping the brands that are carried in your retail store.”
Blair Kellison: “If we have lost the business of our co-ops, we have lost our business model. We must work together to make progress on such a significant issue.” – Blair Kellison
- Ricardo Perdigao: “Consult with your business partners, express your objectives, and work together to succeed with sustainable packaging for your brand.”
- Dave Pirazzini: “If we are all truly mission driven and strive for sustainable packaging to better the industry, we should share our successes and help each other to succeed in this movement.”
Q: Closing comments
- Alyssa Harding: “Your company can be philanthropic, while also being profitable.”
- Blair Kellison: “We don’t just talk the talk; we want to walk the sustainable walk. To be a truly responsible business, we manage and measure our environmental impact and strive to minimize our footprint. The old adage ‘You can’t manage what you don’t measure’ is really true in our experience.”
- Ricardo Perdigao: “The most powerful marketing is your people. Hire a staff with similar values. Have your whole company telling people about the importance of sustainable packaging. Word of mouth is important.
- Dave Pirazzini: “As manufacturers, retailers and industry members, this is an important conversation in which we all must engage. I feel like I got as much out of this panel as the audience. It was great for me to learn about what other companies are doing with their sustainability initiatives.”
Resources: Learn more
One Step Closer to Zero Waste: https://osc2.org/zerowaste/
National Co+op Grocers Advocacy Initiatives: https://www.ncg.coop/advocacy-activities-national-coop-grocers
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One Step Closer™ Fosters Justice, Equity, Diversity, and Inclusion in the Natural Products Industry, Announces New Leaders to Guide its J.E.D.I. Collaborative
Mission-driven Non-profit Adds New Board Members, Rebrands Itself, and Inspires Companies to Drive Positive Change through Compostable Packaging, Climate Reform, and Social Justice
Oakland, CA (June 3, 2021) – One Step Closer™ (OSC), a mission-driven natural products industry organization, is pleased to announce that visionary leaders José Corona and Konda Mason have joined the nonprofit's board of directors. In addition, Cynthia Billops has been hired as OSC’s Vice President of Operations, Membership & Belonging, and will guide the organization’s Justice, Equity, Diversity, and Inclusion project known as the J.E.D.I. Collaborative.
Formerly known as ‘One Step Closer to an Organic Sustainability Community (OSC2)’, the organization rebranded to its current name as ‘One Step Closer.' OSC envisions a society that collectively brings people One Step Closer to manifesting a shared vision for a just and prosperous world. Together members and partners meet to drive change focusing on OSC’s three core competencies: zero-waste packaging, reversing climate change, and embracing justice, equity, diversity and inclusion. .
Lara Dickinson, Co-founder and Executive Director states, “At One Step Closer, we aim to model what we seek to inspire in natural Products. An important step for us is embracing the leadership of those who have been historically excluded. We are fortunate that Konda and José have joined the OSC Board and Cynthia is now a part of our executive team. Through their extensive experience, authentic approach to leadership, and advocacy, we will increase our capacity in our core competencies.”
New Board Members
Joining the OSC Board is José Corona, Vice President of Programs & Partnerships, Eat. Learn. Play. Foundation. José is a social entrepreneur who has built a reputation as an innovator and relationship-builder.
“I am humbled and honored to join the OSC Board, whose members and efforts align with my values and allows me to continue walking my path in life,” said Corona. “My path and mission in life has been dedicated to ensuring all people have the opportunity they need to fulfill their life mission and goals.”
Konda Mason is also new to the OSC Board of Directors. She is the Co-founder and President of Jubilee Justice, Inc, a non-profit working to bring climate-resilient farming and economic equity to Black farmers in the rural South to restore and accelerate Black land ownership and stewardship and create thriving Black farming communities.
“Leveraging the incredible companies in its network, OSC is wisely guiding them to an even better version of themselves with the J.E.D.I. initiative. The work of OSC and their commitment to racial justice in the natural food sector made my joining this Board a no-brainer,” said Mason. “Plus, I get to hang out and learn from some really cool and experienced entrepreneurs.”
Membership Details
The OSC member community is comprised of leaders in the natural products industry who maintain the highest sustainability standards in business and personal lives. For more information about our Core Chapter, Rising Star Chapter, and Cannabis Chapter memberships visit, osc2.org/join-osc/. To make JEDI commitments, go to jedicollaborative.com/make-commitment/.
About José Corona, Vice President, Programs and Partnership, Eat. Learn. Play. Foundation
As Vice President of Programs & Partnerships, José leads all grantmaking, partnership, and programmatic efforts for Stephen and Ayesha Curry's Eat. Learn. Play. Foundation – a new foundation the Curry’s launched in 2019 that is becoming one of the country’s most innovative and impactful philanthropic organizations through its commitment to creating equal opportunities and bright futures for every child.
In 2020, José served as the Co-chair of the City of Oakland Economic Recovery Advisory Council, charged to safely open businesses in Oakland during the COVID-19 pandemic. In addition, José is an Aspen Fellow and serves on the Boards of Northern California Grantmakers, The Unity Council, and the Oakland Museum of California.
About Konda Mason, Co-founder and President of Jubilee Justice, Inc
Konda is a social entrepreneur, financial activist, earth and social justice activist, and mindfulness teacher. She is also the Co-founder and VP of Potlikker Capital, a charitable loan fund specifically designed to deploy integrated capital to Black American farmers.
Konda is Co-Founder and founding CEO of Impact Hub Oakland (newly renamed Emerge Oakland), an award-winning co-working space that supports socially engaged entrepreneurs and changemakers. In addition, she is the Strategic Director of RUNWAY, a micro-lending fund for African American entrepreneurs, and the co-founder of the annual COCAP (Community Capital) conference in Oakland, focusing on closing the racial wealth gap restorative economics, and the next economy just transition.
Konda is on the Board of Directors of The Historic Clayborn Temple in Memphis, TN, On Being with Krista Tippett, One Generation with Paul Hawken, and Lion’s Roar Magazine.
About Cynthia Billops, OSC & J.E.D.I VP Operations, Membership & Belonging
Cynthia is a business strategy and operations expert who has spent the last few decades planning, designing and launching complex IT, Web, and SaaS services. She earned her Doctorate in Educational Leadership from Mills college – focusing on small group interactions and the importance of each individual’s contribution to optimal success.
Her unique understanding of the challenges (and opportunities) faced by developing organizations combined with her determination to ensure open doors and “on-ramps to opportunity” for persons living in and coming from systemically marginalized communities; helps collaboratively create systems and processes that lead to sustainable growth, better staff retention and higher profits due to optimization and efficiency gains.
About One Step Closer (OSC)
One Step Closer (OSC) is a non-profit community-based organization centered in the natural products industry. OSC was founded in 2012 to build regenerative businesses and tackle some of the toughest challenges facing our industry and planet. With a carefully cultivated membership of 50 mission-driven companies, OSC has three leadership chapters: Core Chapter, Rising Star Chapter, and Cannabis Chapter. In addition to regular chapter meetings, OSC hosts industry-wide programming and member-focused continued education programming through OSC University. OSC has launched three industry-wide projects with a network of partners: Compostable Packaging Collaborative, the Climate Collaborative, and J.E.D.I Collaborative. For more information, please visit osc2.org and www.J.E.D.I Collaborative.com.
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