Union President Calls Boulder King Soopers Employees Heroes After Mass Shooting
Photo: Wikimedia Commons
This article originally appeared in Presence Marketing’s April 2021 Industry Newsletter
By Steven Hoffman
Among the 10 community members killed in Boulder, CO, in a mass shooting on March 22 were three employees of King Soopers’ Table Mesa location, the store in which the horrific crime took place. An Instacart shopper also died in the tragic shooting. In a year where workers have served on the front line of a pandemic, the shooting episode served as a stark reminder of the risks retail workers face on the job, reported Business Insider. Yet, when a gunman started shooting at King Soopers’ popular South Boulder location, grocery store employees helped get customers out of harm’s way, said Kim Cordova, President of United Food and Commercials Workers (UFCW) Local 7. In an interview with Denver’s 9News, the local union leader repeatedly used one word to describe the workers: “heroes.” Cordova told 9News, “We know that when they heard gunshots, some of the workers grabbed coworkers, also led customers out to safety through various exits throughout the store, including the back dock and the back area of the store. They work during every manmade or natural disaster, and now, they again stepped up helped save customers and members of the community. They continue to be heroes.” King Soopers announced it will donate $1 million and Instacart is donating $100,000 to the Colorado Healing Fund to help support victims, families and the community in the wake of the shooting.
Organic Alley Pavilion Showcases 50 Natural & Organic Brands
On Sunday, Sept. 16, 2012, Boulder’s third annual Boulder Green Streets Ciclovia event will host a three-mile loop downtown, filled with Natural and Organic Products.
Boulder, Colorado (August 31, 2012) – Can you imagine a whole Sunday without the sounds of traffic? Where pedestrians, families with their strollers, skateboarders, bikers and others can roam the streets freely, interact with their neighbors, and engage with exhibitors and outdoor activities?
On Sunday, Sept. 16, 2012, Boulder’s third annual Boulder Green Streets Ciclovia event will host a three-mile loop linking the east end of Pearl Street in downtown Boulder with the North Boulder Recreation Center, and the entire loop will be free of motorized vehicles. The full-day event, hosted by Boulder Green Streets and the City of Boulder, will center around two dynamic activity zones connecting the 3-mile stretch for participants to engage with the Boulder community.
The event also will be home to the Organic Alley Pavilion, a unique exhibitor hall dedicated to natural, organic and sustainable products. Now in its second year, the Organic Alley Pavilion features artisan producers and leading local and national brands. Sponsored by Rudi’s Organic Bakery, visitors will have the opportunity to sample products from close to 50 diverse companies on-site, including WhiteWave Foods, Madhava Natural Sweeteners, GoodBelly, Organic Valley Cooperative, Earth Balance, Cheribundi, Natural Grocers by Vitamin Cottage, Boulder Ice Cream, Boulder Granola, Lovely Lady Products, and others.
The Organic Alley Pavilion is produced by Best Organics Inc., a leading Boulder-based organic gift and brand promotions company, and Compass Natural, a marketing, communications and event planning agency specializing in green business, in partnership with Boulder Green Streets and the City of Boulder.
“We are excited to feature leading and emerging local, regional, and national companies in the Organic Alley Pavilion at this year's Boulder Green Streets Ciclovia event,” says Steven Hoffman, Managing Partner of Compass Natural Marketing. “Incredibly popular last year, we anticipate more than 50 vendors in attendance, and consumers will get to sample and learn about delicious natural, organic and eco-friendly products.”
“We are very pleased to bring the natural products community together with such an active and environmentally aware local community, further building awareness of Boulder as a nexus of natural and organic products,” comments Seleyn DeYarus, CEO of Best Organics. “The Boulder Green Streets organizers give us a supportive environment to bring like-minded individuals together with companies that speak to their values and lifestyles, all with the gorgeous Foothills as the backdrop.”
Exhibitor Contact Information
To participate as a sponsor and/or exhibitor of the Organic Alley Pavilion at Boulder Green Streets Ciclovia, contact Shoshana Romer at Best Organics, shoshana@bestorganics.com, tel 303.499.6742. Also, for more information, visit www.bouldergreenstreets.org.
The third annual Boulder Green Streets Ciclovia is a “Street Liberation” project that repurposes the streets into a play space for the community to engage in healthy, active, sustainable and educational activities. The event offers the community the opportunity to explore the myriad of local resources, services, and products Boulder has to offer in a fun and engaging way. It is a part of the global ciclovia movement that inspires cities to become safer, healthier, and more livable.
Featured Sponsor of the Organic Alley Pavilion We are thrilled to announce this year’s sponsor of the Organic Alley Pavilion is Rudi’s Organic Bakery, a leading provider of certified organic and gluten-free breads and related products. For more information, please visit www.rudisbakery.com.
Organic Alley Pavilion Exhibitors Include: Alchemist, American Natural & Organic Spices, Beanfields Snacks, Boulder Granola, Boulder Ice Cream, Carmen’s Kitchen, CheetahFit Personal Training Center, Cheribundi, Door to Door Organics, Dr. Bronner's Magic Soaps, Earth Balance, Earth Island, Eco Ditty, Eco Vessel, Follow Your Heart, Glutino, GoodBelly, Great Eastern Sun, Hanna’s Herb Shop, Happy Family Brands, HiBall Energy, Java Raiz, JJ’s Sweets, Lovely Lady Products, Made in Nature, Madhava Natural Sweetens, Mile High Natural Awakenings, Mile High Organics, Natural Grocers by Vitamin Cottage, Natural Hapa, NewCell, Nite Ize Inc., Nova Chocolate, Organic Valley Cooperative, Olomomo, Purely Elizabeth, Qrunch Foods, Rollin Greens, Rudi’s Organic Bakery, Runa Tea Co., Slide Ridge Honey & Butcher’s Bunches, Spoonk Space Inc., St. Claire’s Organics, Teatulia, Teeccino, Udi’s Gluten Free, Wacky Apple, Way Better Snacks, WhiteWave Foods, Wild Planet Foods, Zing Bars.
About Boulder Green Streets The 3rd annual Boulder Green Streets Ciclovia, presented by the City of Boulder, transforms nearly 3 miles of city streets into a day-long, car-free public space for the community to engage in healthy, active, sustainable activities. Two major zones – located on the east end of the Pearl Street Mall and at the North Boulder Recreation Center on Broadway – will connect the route and feature fun, interesting and free activities including live music, dance, arts, fitness and recreation, as well as informative opportunities to learn about local sustainability efforts, enjoy local and natural foods, explore outdoor adventure gear and more. For more information, visit www.bouldergreenstreets.org.
About Best Organics, Inc. Best Organics Inc., a majority woman-owned company, is a leading provider of premium, hand-packed, organic and eco-friendly gift basket collections featuring gourmet products from local, regional and U.S.-based producers and leading brands. Its gift collections are presented in beautifully illustrated, reusable gift boxes, and are available online at www.AmericasBestOrganics.com, and for corporate gifting. The company's Boulder's Best Organics and Colorado’s Best Organics gift box collections feature organic products from Boulder and the Rocky Mountain region, and its America’s Best Organics gift baskets feature artisan producers from throughout the U.S. Best Organics Inc. is a member of the Organic Trade Association, Colorado Proud, and Naturally Boulder, and is a Green America-approved business. Contact gifts@bestorganics.com or call 303.499.ORGANIC (6742).
About Compass Natural Marketing Compass Natural Marketing, established by organic and LOHAS industry veteran Steven Hoffman and based in Boulder, CO, brings more than 25 years of experience in natural and organic products sales, marketing, public relations, communications, research, event planning, special project assignments and strategic industry guidance to businesses involved in the $290 billion market for natural, organic, sustainable, and socially responsible products. Visit www.compassnatural.com, contact info@compassnaturalmarketing.com or call 303.807.1042.