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In Memoriam: Dale Kamibayashi, May 4, 1951 – Nov. 4, 2023

This article first appeared in Presence Marketing’s November 2023 newsletter.

By Steven Hoffman

Longtime natural products industry veteran and former Presence Marketing team member Dale Kenji Kamibayashi passed away on Nov. 4, 2023, at age 72. A beloved husband, father and family man, Dale was a valued community member, a friend to all, and a highly respected and admired colleague to many in the natural and organic products industry. Dale was an important member of our community and will be deeply missed.

From his roots in the late 1970s as the co-owner with his wife, Lisa, of a small natural foods retail store in the mountain town of Nederland, just west of Boulder, to serving as manager and purchasing director for the iconic Alfalfa’s Market, plus leadership roles in Cascadian Farm, Ceres, Rapunzel Organics and other leading companies, Dale was a strong advocate for healthy lifestyles. In 2019, Naturally Boulder honored Dale with the “Industry Leader/Community Champion” award for his vast contributions to the natural products industry and Boulder community.

Steven Hoffman (left) and Dale Kamibayashi.

Read on, below, for some shared memories of Dale Kamibayashi from some industry members and colleagues who knew and loved him best. To read more tributes and to share your memories of Dale, visit Dale’s memorial web page here, and please consider donating to his family’s GoFundMe page.

Lani Kamibayashi (Dale’s daughter, on behalf of the Kamibayashi family)
Our father was the hardest worker I knew, and our family grew up and lived for my dad’s passion. My brother Kenji and I grew up in Alfalfa’s Market; we ran around that store like we owned it. I loved it — I have so many great childhood memories of that store and the people who worked with my parents. Dad instilled our love of food and healthier eating styles that remain with us today. I am so proud of what he did and accomplished within the industry and am so fortunate to be his daughter. My family is overwhelmed with the support and generosity from all. Dale (Dad) was a remarkable leader, husband, and father for us and it’s just not going to be the same without him. We would be forever grateful if you ever had the chance to meet or know our father to keep a memory in your heart, thank you.

Chris Lobo, EVP, Presence Marketing
I worked at Alfalfa’s in the early ‘90s, mostly while I was completing grad school at the University of Colorado. During my time at Alfalfa’s, I worked in the Grocery Department and Dale K. was the Store Manager. For a time, I worked the opening shift, which meant assuring shelves were stocked and faced, and topping off the bulk bins – all before the doors opened.

That is also the period I met Michelle, my wife, who started as a cashier and also was on the opening shift. During the days Michelle and I dated, I would be in the back of the store trying to sweep up about a hundred different beans and grains that had spilled, before the “opening bell.” Michelle would often sneak back and we would quickly make out (I have no idea how dated that term is, but that is how we started a handful of mornings).

One particular morning the GM at that time, who was an uptight sort, caught us and threatened a write up. Well…that write up never came my way. I have no paper trail of who intervened, but it had to have been Dale, who was on site that day and who smilingly turned a blind eye many times to our very human practice.

I honored, respected, and cared a great deal for Dale K. as a colleague…but much more as a warm and wonderful human. RIP Dale.

Mark Retzloff, Co-Founder and Former CEO and Chair, Alfalfa’s Market and Horizon Organic Dairy, and Co-Founder of Greenmont Capital Partners
Like so many, I am shocked and grieving Dale’s passing. Dale was a brother, best friend, confidant, partner, and an example to me. I am heartbroken, as is my wife, Terry. However, I want to ensure we honor Dale appropriately. We must all remember and appreciate Dale’s legacy of treating everyone with respect, kindness, and always giving his full attention. His style of leadership should continue to be an inspiration to us all.

I have been fortunate to have known Dale for 43 years. I hired Dale in 1982 to manage our first Alfalfa’s Market store in Boulder. Dale was quickly beloved by all Alfalfa’s employees and hundreds in the community. A hallmark of Dale’s was how well-liked he was in the natural and organic movement and industry as well as on a local, state and national level.

In 2019 when Dale received Naturally Boulder’s “Industry Leader/Community Champion” award, Joan Boykin had this to say about her old friend and coworker: “Dale is a prince among men, a person of inestimable value to the community. He is known for his fair, diplomatic, understated, and generous leadership style and admired by all who know him.”

The last two times I saw Dale was at my 75th birthday in September and at our Naturally Boulder Legacy gathering. He was so Dale – that generous smile, that immediate warmth, and that always caring communication. Dale was a gem and his many life lessons will now shine through the hundreds he has touched.

I write this tribute from Kauai where I am grieving big time. I took a long walk on the beach to consider what is really important in life. Ultimately, we are all just grains of sand, and we each count ourselves tremendously grateful for friends like Dale in our lives. Too briefly, but beautifully gracing our lives.

While many of us will be absorbing this profound loss to our community, I implore each of us to send love and support to Dale’s wife, Lisa, and his children Lani and Kenji. Please consider supporting Dale’s family through their GoFundMe.

Joan Boykin, President, Boykin Consulting, Former Executive Director, The Organic Center, and Former Director of Marketing for Alfalfa’s Market, Celestial Seasonings, New Hope Network and Fresh Produce Sportswear
Dale was a consummate professional, an expert in retail operations and merchandising, and with a keen eye and mind for marketing, too. Yet, as I reflect on Dale’s contributions to the industry, it wasn’t so much about all he did, but about the manner in which he did it. He was calm and unruffled in every imaginable situation — always finding solutions to vexing problems — and I never heard a harsh word from him. I’ll remember him always for his kindness and warmth and will miss him dearly, as will countless others in our community.

Lyle Davis and Sylvia Tawse, Veterans of Alfalfa’s Market and Founders of the Fresh Ideas Group and Pastures of Plenty
When asked to describe Dale K. (everyone called him that!), Lyle Davis, who worked with Dale for nearly 18 years, said, “Sweet and steady – that was Dale I never once saw him angry or agitated.” Sylvia R. Tawse, who also worked with Dale at Alfalfa’s Markets and remained friends beyond the Alfalfa’s era, remembered working as a Marketing Manager at the Boulder store and being overwhelmed with local nonprofit requests for donations. She went to Dale to seek solutions to a tidal wave of requests. “I’ll always remember Dale’s calm and wise response. He said, ‘We just always find a way to say yes to our community.’ This lesson in generosity and inclusion has inspired and guided my decisions for three+ decades.”

Sylvia also remembers working on a ‘Healthy Choices’ newsletter story with Dale to share his family’s New Year’s recipes and traditions. Dale teared up respectfully when unveiling his grandparents’ story – a challenging time when they were interned up near Fort Collins. The recipe? A most generous New Year’s Eve soup with generous and warming ingredients. Just like Dale.

The last time Sylvia saw Dale K. was at a Naturally Boulder gathering in early October. She is forever thankful to have seen him with his iconic warm smile, and to have a big bear hug with him. All of the Alfalfa’s family and our natural and organic products industry benefitted from Dale K., and we still do. His legacy of managing through calm kindness lives on.

John Hay, Co-Founder, Celestial Seasonings
Having worked with Dale on and off over the past 40 years, I can truly say he was a very special human being. He knew all about the natural and organic food industry and had key relationships with most all of the folks in that world. Dale was a people person, and his positive and gracious personality was his greatest strength. He genuinely cared about your product, your business, but most of all about you, and that is why he was so successful throughout his long career.

Blair Kellison, Former CEO, Traditional Medicinals*
The natural foods industry’s culture of kindness and respect was set early in its inception by exceptional individuals like Dale. He embodies everything about the culture that makes our industry so special. He had a way of making each of us feel we were his favorite. I am lucky to be one of those people. The enduring nature of the HNF industry’s culture is the greatest testament to Dale’s memory. Godspeed Dale.

Bill Capsalis, Natural Products Industry Veteran and Former Executive Director, Naturally Boulder
Dale K. was a friend of mine … actually he was a friend to everyone he met. I had the pleasure of knowing him for more than 20 years as a member of the Naturally Boulder community. He would always make time for me or any of the new brands I was helping (including one I was running) to review the products and provide feedback and support. He never turned anyone away from his door while at Alfalfa’s and later at Presence Marketing. He was always kind and positive every time we saw each other. A few years back we recognized Dale with Naturally Boulder’s Community Hero Award, which was well deserved. He will be missed by so many people here and across the industry.

Debbie Wildrick, President, Frey Farms, Former Strategic Advisor, Beyond Brands, and Former CEO, BAZI Inc.*
To Dale’s family, I was deeply saddened to read today about Dale’s passing. My deepest condolences. Dale worked for me for several months when we were building a source water from Brazil. I was just speaking to my business partner the other day (just a couple of weeks ago). And, he said, “Do you remember when we all in Naples for a meeting and went to have sushi and Dale taught us how to properly eat with chopsticks?” I later moved to Denver and saw Dale often at events, especially Naturally Boulder. A very wonderful man.

JJ Rademaekers, Founder, Cocomels*
Dale was such an amazing introduction to this industry for me. When I started Cocomels at the Farmers Market, Dale was the first local buyer to express interest. Not only did he bring Cocomels into the store but he offered his time and insights so that I could understand what I was getting into and how to do it. After that, we’d meet occasionally and I’d ask a barrage of questions and he’d always give me his attention and time. He became a friend and ally in the industry and I always enjoyed bumping into him at events or shows. I’m so sorry to hear of his passing. He was a great guy who really showed interest and support for me and my journey. I will always be appreciative. Much love to his family and friends.

Steve Ehli, Natural Products Industry Veteran and Former Team Member, Presence Marketing
I met Dale in the late ‘70s and we stayed in touch through the decades. I was so pleased we got to spend several years working for the same company at Presence Marketing until I retired at the end of 2021. A kind soul and a consummate professional who dedicated his life’s work in service to grow our industry. Dale will be missed by many. The world needs more like him! My thoughts and prayers are with his family.

Kelly Shea, CEO, Shea & Associates, Former SVP of Government & Corporate Affairs, Charlotte’s Web and White Wave Foods, and Former VP of Sustainability, Sales & Trade Relations for Danone
I often saw Dale outside of his day job. His passion for “giving back” was legendary. His decade-plus volunteering on the Organic Trade Association’s annual campaign, and his passion for Boulder’s Community Food share showed Dale’s big-hearted spirit of charity. What a man! The world was better for Dale Kamibayashi in it. I went to university in Japan and spoke a little Japanese. I shared with Dale that I thought his last name must mean “bridge of God.” I imagine him walking that now.

Steve Terre, Natural Industry Veteran and Former VP of Sales, Traditional Medicinals
Sayonara Dale-San
We mourn the premature departure of a beautiful human being
His countenance
Was calmness
His bearing beneficent 
His mode passionate and considerate
His smile luminous
His greeting warm and generous of spirit
Godspeed my brother on your next journey
You will be sorely missed
Too soon gone!!!

* Source: Dignity Memorial. Read more shared memories of Dale Kamibayashi by his family, colleagues, friends and community at Dignity Memorial.

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Moving Beyond Plastic: National Co+op Grocers Program at Expo West Explores Packaging Alternatives

This article originally appeared in Presence Marketing’s April 2022 Industry Newsletter

 By Steven Hoffman

What are the pain points, and where have manufacturers, distributors and retailers made progress in finding sustainable alternatives to a world awash in non-biodegradable plastic packaging waste? That was the topic of conversation at a recent panel held on March 10, 2022, at Natural Products Expo West in Anaheim CA, co-hosted by National Co+op Grocers (NCG) and Presence Marketing.

The natural products channel, like most, has embraced plastic over the years for its obvious benefits: it’s durable, lightweight, versatile, cost effective and helps lengthen shelf life and ensure food safety, among other attributes.

However, much plastic packaging is designed for single use, and as such, according to data collected by the Environmental Protection Agency (EPA), 69% of plastic packaging ends up in landfills or the ocean. The rate of recycling of PET bottles and jars was 29% in 2018. Same for HDPE containers – only 29.3% of these containers were recycled. In the U.S., plastic products generation increased by 4.3 million tons from 2010-2018, due in large part to an increase in plastic packaging production. After food, plastics are the second-most-common type of materials to be sent to a landfill, according to the EPA. The issue is of such concern that National Geographic  warned that the amount of plastic trash in our oceans is expected to nearly triple to 29 million metric tons by 2040, unless society takes drastic action.

In striving to take the lead and set a positive example, NCG identified a number of advocacy initiatives for the organization and its members, including promoting waste reduction and alternative packaging at the manufacturer and distributor level. In particular, NCG works with industry partners to research and provide the most environmentally friendly options possible in NCG programs and services, including tangible items such as branded packaging, to help reduce plastic packaging in the waste stream, according to the co-op organization’s website.

In this panel, hosted by Heidi Traore, Supplier Relationship Development Manager for NCG, and Milton Zimmerman, EVP of Presence Marketing, and moderated by Steven Hoffman of brand marketing and PR agency Compass Natural, the following industry leaders offered their insights, and highlights of their responses are below.

  • Alyssa Harding, Packaging Collaborative Director, One Step Closer, and Senior Consultant, Anthesis Group

  • Blair Kellison, CEO, Traditional Medicinals

  • Ricardo Perdigao, CFO/COO, Sambazon

  • Dave Pirazzini, Director of R&D, REBBL

Q: Where do you believe the pain points are for most brands in terms of their packaging?

- Alyssa Harding: “Companies are successfully reducing the amounts used for their product packaging, but rather than reinvesting the saved money on further R&D, many are keeping the money as profit. It is important for longer term profitability and sustainability to take your saved money and reinvest it back into research to find sustainable packaging solutions.”

- Blair Kellison: Everything in life is possible, and we need to focus our resources on sustainable packaging. However, to the extent that ultimately economics is going to be a factor in driving this movement.” 

- Ricardo Perdigao: “Reducing waste and solving the current issues in product packaging cannot be corrected with just one solution, but the combination of many solutions across the supply chain. Changing the established manufacturing system and concept is one of the biggest challenges. As business leaders, you believe in something and you go after it. Our beliefs lead us to sustainable packaging.”

- Dave Pirazzini: “Manufacturing lines are full, so it can be difficult to find manufacturers to take the time and work with you on a perfect sustainable solution. Additionally, companies have confusion on the best materials, what is most recyclable, etc. For example, Tetra packaging is a solution, but only 55% of facilities in the U.S. can recycle it.”

Q: How is your company researching and making packaging materials reductions?

- Alyssa Harding: “There are opportunities to use less materials and remove unnecessary parts of your packaging while still being effective and appealing to consumers.”

- Blair Kellison: “Traditional Medicinals has been working on a sustainable packaging overwrap for the past six years. This is still in progress. Once completed, the company will begin using compostable overwrap.”

- Dave Pirazzini: “Control what you can. REBBL reduced the amount of corrugate in its packaging with no negative effects to its product packaging or presentation.”

- Ricardo Perdigao: “If we can make things from plants, and turn them back into plants, that is a promising solution we are exploring.”

Q: What has been a success in your packaging journey?

- Alyssa Harding: “The opportunity through One Step Closer to offer sustainable packaging expertise and counsel tailored to a number of mission-based natural products companies.”

- Blair Kellison: “Recycling aside, let’s just not produce waste to begin with. Last year in 2021, Traditional Medicinals got zero waste certified.”

- Ricardo Perdigao: “First, set an objective, track progress, and work toward that objective. In its bowl products, Sambazon successfully converted its packaging to paper and plant fiber. The company is ahead of schedule on achieving ‘zero waste’, and 70% of its products are recyclable.”

- Dave Pirazzini: “REBBL changed its practice to shipping flattened empty bottles to our manufacturing plant, therefore reducing having to ship amounts of the larger, empty blown bottles. We started blowing the bottles on our own manufacturing lines; blowing bottles is when the plastic bottle shape is formed to be ready to fill.”

Q: What can retailers do to help?

- Alyssa Harding: “Cut out waste in the deli and bulk section, and reduce/eliminate single-sized plastics available in the store. Run an analysis of your store and locate your largest materials of consumption and begin your project right there. Start with your own footprint, and then move to helping the brands that are carried in your retail store.”

Blair Kellison: “If we have lost the business of our co-ops, we have lost our business model. We must work together to make progress on such a significant issue.” – Blair Kellison

- Ricardo Perdigao: “Consult with your business partners, express your objectives, and work together to succeed with sustainable packaging for your brand.”

- Dave Pirazzini: “If we are all truly mission driven and strive for sustainable packaging to better the industry, we should share our successes and help each other to succeed in this movement.”

Q: Closing comments

- Alyssa Harding: “Your company can be philanthropic, while also being profitable.”

- Blair Kellison: “We don’t just talk the talk; we want to walk the sustainable walk. To be a truly responsible business, we manage and measure our environmental impact and strive to minimize our footprint. The old adage ‘You can’t manage what you don’t measure’ is really true in our experience.”

- Ricardo Perdigao: “The most powerful marketing is your people. Hire a staff with similar values. Have your whole company telling people about the importance of sustainable packaging. Word of mouth is important.

- Dave Pirazzini: “As manufacturers, retailers and industry members, this is an important conversation in which we all must engage. I feel like I got as much out of this panel as the audience. It was great for me to learn about what other companies are doing with their sustainability initiatives.”

Resources: Learn more

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Join Blair Kellison, CEO of Traditional Medicinals, on Compass Coffee Talk, March 17, 11:30am EST

Liquid Wisdom

Join Blair Kellison, CEO of the pioneering natural products brand Traditional Medicinals, as he shares the secret to his company's long-term success on Compass Coffee Talk.

Wednesday, March 17, 11:30 am – Noon EST
Zoom, Admission is Free

Blair Kellison, CEO, Traditional Medicinals

Blair Kellison, CEO, Traditional Medicinals

Featured guest Blair Kellison, CEO of Traditional Medicinals, joins Compass Coffee Talk. Kellison will share the story of the healing power of plants and the founding story behind one of the most successful, globally-known tea brands and its keys to success. Join the conversation and hear how the top tea company maintained a strong supply chain and built a legacy brand in the natural products industry during a pandemic

About Blair Kellison
Blair Kellison is the CEO of Traditional Medicinals, a mission-driven, organic, and fair-trade wellness tea company based in Sonoma County, CA. Blair came to Traditional Medicinals in 2008 in its 34th year to partner with co-founder Drake Sadler and became the company's first non-founder CEO. Blair is a former CPA with Ernst & Young, a brand manager with Nestle, and he received his MBA from Booth at The University of Chicago.

Thanks to our Sponsors!

About Compass Coffee Talk™
Take a 30-minute virtual coffee break with Compass Coffee Talk™. Hosted by natural industry veterans Bill Capsalis and Steve Hoffman, Coffee Talk features lively interactive conversations with industry leaders and experts designed to help guide entrepreneurs and businesses of any size succeed in the market for natural, organic, regenerative, hemp-derived and other eco-friendly products.

Compass Coffee Talk™ is produced by Compass Natural Marketing, a leading PR, branding and business development agency serving the natural and organic products industry. Learn more.

View our Past Compass Coffee Talk Episodes on YouTube

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Top Industry Experts John Mackey, Winona LaDuke and Blair Kellison to Headline Compass Coffee Talk™ in Q1 2021

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FOR IMMEDIATE RELEASE

Top Industry Experts John Mackey, Winona LaDuke and Blair Kellison to Headline Compass Coffee Talk™ in Q1 2021

Join the Conversation! Hear Insights and Words of Wisdom from Notable Entrepreneurs and thought leaders on Season 2 of Compass Coffee Talk, presented by Compass Natural 

What: Compass Coffee Talk™ 
Save the Date(s):

To Register: Click on Each Date Above, FREE on Zoom 
Presented By: Compass Natural, Connecting Media and Markets in Natural and Organic Products
Sponsored By: Allegro Coffee

Boulder, CO (December 17, 2020) – Kick off the New Year with Compass Coffee Talk™, a lively webinar series featuring conversations with industry leaders, including Whole Foods Market Co-Founder and CEO John Mackey and Traditional Medicinals CEO Blair Kellison, plus hemp expert and Native American tribal leader Winona LaDuke. Compass Coffee Talk is pleased to announce the return of its second season starting January 2021, with robust programming designed to help guide entrepreneurs and businesses of all sizes to succeed in the marketplace.

LaDuke, Mackey, Kellison.jpg

Featured guest Winona LaDuke, a globally recognized Hemp Ambassador, and Water Rights Protector, will join the program on Wednesday, January 13, 2021, 11:30 am – Noon, EST, via ZOOM. LaDuke will discuss the possibility of a green economy, water rights, and her non-profit Honor the Earth, in addition to sharing her recent experience of protecting the land in her home state of Minnesota against the threat of corporate expansion. 

Compass Coffee Talk’s co-hosts Steve Hoffman and Bill Capsalis are honored by Winona LaDuke’s participation on the show. "This will be an extraordinary and unique episode of Compass Coffee Talk in which we hear from former Vice-Presidential candidate and tribal leader Winona LaDuke, who will share a message from Honor the Earth, the future of hemp, and the ongoing activism against pipelines that threaten our water – and how the natural products community can help,” says Steven Hoffman, Founder of Compass Natural Marketing.

John Mackey and Conscious Leadership
John Mackey, the Co-Founder and CEO of Whole Foods Market, will speak in a rare natural products industry interview with Compass Coffee Talk on Thursday, February 25, 2021, 11:30 am – Noon, EST. Mackey co-authored the New York Times and Wall Street Journal best-selling book entitled, “Conscious Capitalism: Liberating the Heroic Spirit of Business” (Harvard Business Review Press 2013), which boldly defends and reimagines capitalism and encourages a way of doing business that is grounded in ethical consciousness. Mackey will discuss his latest book, “Conscious Leadership: Elevating Humanity Through Business,” a follow-up to groundbreaking bestseller Conscious Capitalism — revealing what it takes to lead a purpose-driven, sustainable business.

Return to Tradition
Rounding out the first quarter, Traditional Medicinals CEO Blair Kellison will share the legacy and story of tea's healing power on Wednesday, March 17, 2021, 11:30 am – Noon, EST. Hear the founding story behind one of the most successful, globally-known tea brands and its keys to success. 

Featured Guest Biographies

Winona LaDuke is a rural development economist and author working on issues of Indigenous Economics, Food, and Energy Policy. She lives and works on the White Earth reservation in northern Minnesota and is the Executive Director of Honor the Earth (HtE). She co-founded HtE with music artists, The Indigo Girls, as a platform to raise awareness of and money for indigenous struggles for environmental justice. She works nationally and internationally on climate change, renewable energy, and environmental justice alongside Indigenous communities. She is the founder of the White Earth Land Recovery Project, one of the country's largest reservation-based non-profit organizations. 

John Mackey, Co-Founder and CEO of Whole Foods Market, has built the natural and organic grocer from a single store in Austin, Texas in 1978, into a Fortune 500 company, which went public in 1992, and was purchased by Amazon in 2017. Today, Whole Foods Market is a top U.S. supermarket with more than 500 stores and 95,000 Team Members across the U.S., Canada, and U.K. While devoting his career to helping shoppers satisfy their lifestyle needs with quality natural and organic foods, Mackey has also focused on building a more conscious way of doing business. 

Blair Kellison is the CEO of Traditional Medicinals, a mission-driven, organic, and fair trade wellness tea company based in Sonoma County, CA. Co-founded by Drake Sadler in 1974, Traditional Medicinals' purpose-driven social business model has resulted in five decades of commercial success and created a truly sustainable organization. Traditional Medicinals is now the 4th largest bagged tea brand in North America, with distribution in 70,000 retail outlets and over 200 employees. Blair came to Traditional Medicinals in 2008 in its 34th year to partner with the co-founder Drake Sadler and become the company's first non-founder CEO. Blair is a former CPA with Ernst & Young, a brand manager with Nestle, and he received his MBA from Booth at The University of Chicago. 

Allegro Coffee Powers Compass Coffee Talk™ 
Compass Coffee Talk gives special thanks to its lead sponsor, Colorado-based Allegro Coffee. Each episode, one webinar attendee will receive a free bag of Allegro Coffee, a specialty coffee company that believes that where and how coffee is grown matters. Since 1977, Allegro Coffee has remained committed to sourcing the highest quality coffee from farmers dedicated to environmental stewardship and worker livelihood. 

About Compass Coffee Talk™ 
Compass Coffee Talk™ features lively interactive conversations with industry leaders and experts designed to help guide entrepreneurs and businesses of all sizes to succeed in the marketplace. Hosted by natural and organic products industry veterans Bill Capsalis and Steve Hoffman, Compass Coffee Talk is produced by Compass Natural Marketing, a leading P.R., branding, and business development agency serving the natural and organic products industry. 

Contact 
Bill Capsalis, Host, 303.808.3441, bill@compassnaturalmarketing.com
Steven Hoffman, Host, 303.807.1042, steve@compassnaturalmarketing.com.

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