JAMBAR Signs Running Power Couple Joe & Sage Hurta-Klecker
Kleckers Call Organic Energy Bar Created by PowerBar Founder a ‘Training Tool’
SAN RAFAEL, Calif. (Oct. 10, 2023) – Organic energy bar maker JAMBAR announced today that it has signed a sponsorship deal with runners Joe Klecker and Sage Hurta-Klecker. The married couple ran track together at CU Boulder and now are teammates and pro runners for On Athletics Club. As new members of Team JAMBAR, the Kleckers join athletes including Olympic gold medalist Jonny Moseley, Stroller Mile world record holder Neely Spence Gracey, pro cyclist and Gravel Hall of Famer Ali Tetrick and pro freestyle skier Ryan McElmon.
The son of an Olympian and a record-breaking ultramarathoner, Klecker and his five siblings grew up as competitive runners. He advanced to the 10,000-meter finals at the 2021 Tokyo Olympics and in 2022 won the US Championships at that distance. Klecker is currently preparing for the indoor track season and has his sights on the Olympic Team trials in June. His favorite JAMBAR flavor is Chocolate Cha Cha, and he uses the bars to keep his energy up between training sessions.
Joe and Sage Hurta-Klecker
"Coming from a running family myself, I really connect with the history and authenticity that Jennifer brings to JAMBAR,” said Klecker. “You can tell this was a product created by an athlete -- it's digestible, has a great nutritional profile, but doesn't sacrifice taste.”
Hurta-Klecker was also born into a family of runners. A four-time All-American NCAA Champion in cross-country, she won the indoor NCAA Mile in 2021. Her current focus is to build momentum going into 2024, with a goal of qualifying for the US Olympic Team. When it comes to JAMBARs, Hurta-Klecker’s favorite flavor is Malt Nut Melody. Her nutritional philosophy focuses on adequate fueling and quality ingredients. “It’s invaluable to have a high-quality energy bar on hand to keep me fueled for training and competition,” she said.
"I spend a lot of time traveling to races around the world and love that JAMBARs are so easy to pack — they don't melt or crumble. These bars have become an important part of my training routine both at home and on the road,” Hurta-Klecker continued.
“Joe and Sage both had incredible collegiate careers. It’s been really exciting to watch them now competing at international events, and we are thrilled to help fuel their journey to the Olympic trials,” said Jennifer Maxwell, creator and CEO of JAMBAR and co-founder of the original PowerBar.
Each certified organic JAMBAR packs 10 grams of protein, natural sweeteners and premium ingredients. JAMBARs include vegan and gluten-free options and come in four flavors: Malt Nut Melody, Chocolate Cha Cha, Musical Mango and Jammin’ Jazzleberry. The name is inspired by Maxwell's passion for music, and the bars are crafted in a dedicated, state-of-the-art production facility in San Rafael, California.
About JAMBAR
In late 2021, Jennifer Maxwell founded JAMBAR with the goal of helping people feel good about the ingredients they put in their bodies, and about the positive impact they can have on their local communities. Made from only premium organic ingredients, the bars feature ancient grains, authentic natural sweeteners and high-quality proteins. The company donates 50% of after-tax profits to organizations that support the transformative pursuits of music and sports. Runner’s World named JAMBAR the Best Protein Bar for runners in 2022 and also gave JAMBAR a 2023 Fitness Nutrition Award. JAMBAR is the official energy bar of the Collegiate Running Association and is proud to sponsor hundreds of races and events. JAMBARs are available at jambar.com, on Amazon.com and at select grocery, running and sports specialty stores. Learn more at www.jambar.com and follow JAMBAR on Facebook and Instagram.
Media Contacts
Steven Hoffman, Compass Natural, steve@compassnatural.com, tel: 303.807.1042
Debbie Pfeifer, JAMBAR, debbie@jambar.com, tel: 206.669.3580
